Tue.Aug 02, 2022

How Can Email Optimization Boost ROI in B2B Marketing?


The post How Can Email Optimization Boost ROI in B2B Marketing? appeared first on DemandScience. Email Marketing

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The Role of UX in Conversion Rate Optimization


Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.


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How To Get Started With A Kickass Tiktok Marketing Strategy

Marketing Envy

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated.

4 Types of Content Creation (and How to Decide Which is For You)

Marketing Insider Group

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms.

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The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

The Right Way to Perform Content Audits


Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

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5 ways to use YouTube Studio and grow your reach


You’ve seen YouTubers turn their passion for creating videos into full-time jobs— and you want in. Creators are always looking to use YouTube as their video content headquarters.

9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google.

Personal Injury Attorney SEO Strategies


Personal injury lawyers face fierce competition in their markets. Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ?

How Well Do You Know Your SERP Competition?


Here are three critically dangerous misconceptions many content teams have about their competition. None of them are true. Content Analysis


7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Are we “digital” yet? An algorithmic answer to a philosophical question

Chief Martech

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ ’ They are digital.”

65% of Marketers Now Using Analytics to Measure Content Marketing ROI

KoMarketing Associates

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI). Parse.ly

What Is a Site Map and Why Is It Important for Your B2B Website Build?

BOP Design

Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages.

The Worst Moment of My Life Made Me a Better Entrepreneur — Here Are the Lessons I Learned

Buffer Marketing

The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

Rules for 2022 When Planning and Writing Web Content


Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer. Beautiful imagery and video content might be useful, but there is a reason why content is king.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Think about your first social media account. Why did you join? The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to.

Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools

Benchmark Email

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Vulnerability Found In WordPress Gutenberg Plugin? via @sejournal, @martinibuster

Search Engine Journal

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal. News WordPress

The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?


Is age part of your equation when you think about diversity, equity and inclusion? It should be, especially now with five generations currently in the workplace.

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Holiday Email Marketing: Free Tips & Tools to Prepare Today


And when we say "free," we mean it. We know, we know. It's August. You're probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights.

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Data Entry & Productivity Part 2: A real life story about salespeople and CRM


Data Entry & Productivity Part 2: A real life story about salespeople and CRM. As we discussed in our last blog about data and productivity, data entry can be tedious, and manual data entry often leads to errors.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Web3 Marketing Case Study: How FTX Scaled from a $7M to $32B Company in Just 36 Months

Single Grain

FTX is a cryptocurrency exchange that averages $10 billion of daily trading volume and has over 6 million registered users. From a humble beginning of generating a revenue of $7.2

The 5 Key Things to Consider to Create a Killer Go-To-Market Strategy


Launching a new product or expanding in a new region requires significant research and investment. No matter how innovative your product is, its success may depend on how you market and sell it.

How to Send Event Invitations Using a Gmail Mass Email Service

Altitude Branding

With a Gmail mass email service, you can instantly send personalized invites for your next major company event.

Crystallize Your Corporate Story Around the Voices that Matter.


Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How to Target B2B Customers in a Work-From-Anywhere World


With the shift to work-from-anywhere, B2B advertising has drastically changed. Before, B2B targeting centered on in-office advertising via IP targeting. Now, with many B2B professionals working from home, what’s a feasible and effective strategy to reach the modern B2B consumer? .

Effective Health Tech Content Marketing Plans


Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? If yes, how effective is it?

What are the 5 Prerequisites For Starting A Successful B2B Business

Fount Media

Wouldn’t it be great if there was an easy way for you to start a business? Unfortunately, that’s not always the case. This blog is devoted to helping businesspeople identify the prerequisites for starting a successful b2b business.

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