PureB2B

AUGUST 2, 2022

The post How Can Email Optimization Boost ROI in B2B Marketing? appeared first on DemandScience. Email Marketing

ROI 62

ROI Optimization Email B2B 62

Webbiquity

AUGUST 2, 2022

Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.

Conversion Rate 207

Conversion Rate Rate Conversion Optimization 207

Marketing Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated.

Strategy 81

Strategy Hashtag Viral Copyright 81

Marketing Insider Group

AUGUST 2, 2022

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms.

Agency 220

Agency SERP Bandwidth Content 220

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Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

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DivvyHQ

AUGUST 2, 2022

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

Demand Generation 76

Demand Generation Government Content Analysis 76

ConvertKit

AUGUST 2, 2022

You’ve seen YouTubers turn their passion for creating videos into full-time jobs— and you want in. Creators are always looking to use YouTube as their video content headquarters.

Youtube 74

Youtube Terms and Conditions Adsense Income 74

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google.

Youtube 106

Youtube Trends Storytelling Strategy 106

seo.co

AUGUST 2, 2022

Personal injury lawyers face fierce competition in their markets. Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ?

Personalization 73

Personalization SEO Strategy Ethics 73

MarketMuse

AUGUST 2, 2022

Here are three critically dangerous misconceptions many content teams have about their competition. None of them are true. Content Analysis

SERP 73

SERP Analysis Content 73

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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Lead Generation

Chief Martech

AUGUST 2, 2022

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ ’ They are digital.”

Question 72

Question Recency Zoominfo SMS 72

KoMarketing Associates

AUGUST 2, 2022

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI). Parse.ly

Measurement 202

Measurement ROI Analytics Statistics 202

BOP Design

AUGUST 2, 2022

Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages.

Websites 91

Websites Sites Sample Build 91

Buffer Marketing

AUGUST 2, 2022

The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued.

Social 63

Social Marketing Startup Bandwidth 63

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Intent

Search Engine Journal

AUGUST 2, 2022

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

Search Engine 87

Search Engine Search Spam Experience 87

Scoop.it!

AUGUST 2, 2022

Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer. Beautiful imagery and video content might be useful, but there is a reason why content is king.

Rules 60

Rules Writing Plan Correlation 60

Sprout Social

AUGUST 2, 2022

Think about your first social media account. Why did you join? The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to.

Communities 85

Communities Social Media Audience Media 85

Benchmark Email

AUGUST 2, 2022

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.

Marketing AI 83

Marketing AI Benchmark Release Software 83

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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

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Search Engine Journal

AUGUST 2, 2022

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal. News WordPress

Search Engine 82

Search Engine Government Search Publisher 82

Salesforce

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? It should be, especially now with five generations currently in the workplace.

CMO 74

CMO Sales Aging Marketing 74

TowerData

AUGUST 2, 2022

And when we say "free," we mean it. We know, we know. It's August. You're probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights.

Tools 52

Tools Campaign Tips Email 52

GreenRope

AUGUST 2, 2022

Data Entry & Productivity Part 2: A real life story about salespeople and CRM. As we discussed in our last blog about data and productivity, data entry can be tedious, and manual data entry often leads to errors.

Training 52

Training Product CRM Contact 52

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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Organization

Single Grain

AUGUST 2, 2022

FTX is a cryptocurrency exchange that averages $10 billion of daily trading volume and has over 6 million registered users. From a humble beginning of generating a revenue of $7.2

Case Study 52

Case Study Studies Case Advertising Agency 52

SalesIntel

AUGUST 2, 2022

Launching a new product or expanding in a new region requires significant research and investment. No matter how innovative your product is, its success may depend on how you market and sell it.

Buyer Personas 52

Buyer Personas Gatekeeper Segmentation Persona 52

Altitude Branding

AUGUST 2, 2022

With a Gmail mass email service, you can instantly send personalized invites for your next major company event.

Service 52

Service Mail Email Writing 52

OnMessage

AUGUST 2, 2022

Positioning 52

Positioning Strategy Marketing 52

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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Consulting

Digilant

AUGUST 2, 2022

With the shift to work-from-anywhere, B2B advertising has drastically changed. Before, B2B targeting centered on in-office advertising via IP targeting. Now, with many B2B professionals working from home, what’s a feasible and effective strategy to reach the modern B2B consumer? .

Custom Publishing 52

Custom Publishing Target Advertising Agency Advertisement 52

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? If yes, how effective is it?

Marketing Plan 52

Marketing Plan Plan Effective Effectiveness 52

Fount Media

AUGUST 2, 2022

Wouldn’t it be great if there was an easy way for you to start a business? Unfortunately, that’s not always the case. This blog is devoted to helping businesspeople identify the prerequisites for starting a successful b2b business.

Media 52

Media Mail List Case 52