PureB2B

AUGUST 2, 2022

The post How Can Email Optimization Boost ROI in B2B Marketing? appeared first on DemandScience.

ROI 62

ROI Email Marketing Optimization B2B Marketing 62

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

The Daily Egg

AUGUST 2, 2022

In the vast landscape that is the internet, keywords play a crucial role in connecting your website with the customers who need. The post Best Keyword Research Tools Compared appeared first on The Daily Egg.

Keywords 132

Keywords Research Tools Best Practices 132

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso. If you’re not familiar, Ted is an American college football coach who leads the losing English Premier League football (aka, soccer, to Americans) team AFC Richmond.

Content 112

Content Storytelling Positioning Small Business Marketing 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

The Daily Egg

AUGUST 2, 2022

Big Cartel is an ecommerce platform that focuses on servicing artistic and creative sellers. Powering more than 83,000 online stores, Big Cartel. The post Big Cartel Review appeared first on The Daily Egg.

eCommerce 119

eCommerce Creativity Service Marketing Websites 119

Benchmark Email

AUGUST 2, 2022

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few… The post Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools appeared first on Benchma

Marketing AI 116

Marketing AI Advertising Benchmark Software Email Marketing 116

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.

Marketing Automation Services 122

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 122

CopyBlogger

AUGUST 2, 2022

What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors. Continue Reading. The post 20 Call to Action Examples that Create Instant Leads appeared first on Copyblogger.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

AUGUST 2, 2022

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.

109

109

chiefmartech

AUGUST 2, 2022

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday”

Digital Transformation 109

Digital Transformation Marketing Proposals SMS Zoominfo 109

Content Marketing Institute

AUGUST 2, 2022

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.

Paper 109

Paper Examples Brand Identity Branding 109

DivvyHQ

AUGUST 2, 2022

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

Content 101

Content Demand Generation Intent Demand 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Salesforce Marketing Cloud

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? It should be, especially now with five generations currently in the workplace. Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth.

Generation 98

Generation Burn Rate Case Studies Work Management 98

seo.co

AUGUST 2, 2022

Personal injury lawyers face fierce competition in their markets. Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ? of Internet searchers only click the first result on Google! SEO matters a lot. SEO encompasses many activities, but the basics include: Optimizing your legal website to drive conversions.

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

Televerde

AUGUST 2, 2022

Today there are dozens of ways your sales team can communicate. Whether you send a quick email, video chat, or collaborate on a project saved in the Cloud, the options are endless. Asynchronous communication is one method that is gaining popularity, especially due to the growth of remote work. It helps teams stay connected and communicate more effectively.

Work Management 97

Work Management Marketing Management Paid Search Agency Distribution 97

Search Engine Journal

AUGUST 2, 2022

Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use Chrome UX Report To Improve Your Site Performance appeared first on Search Engine Journal.

Small Business Marketing 91

Small Business Marketing Marketing Websites Business SEO 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

AUGUST 2, 2022

This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For the online retailer, it is anything but magic. Unseen by the customer is the network of manufacturers, shippers and warehouses that meet demand with supply.

Work Management 98

Work Management Marketing Management Top of Funnel Planning 98

Search Engine Journal

AUGUST 2, 2022

Data says it's worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer's experience? The post 5 Actionable Strategies To Improve Local Customer Experience At Scale appeared first on Search Engine Journal.

Marketing & Strategy 90

Marketing & Strategy eCommerce Search Marketing Marketing Strategy 90

Velocity Partners

AUGUST 2, 2022

Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood and marketing is two discrete circles.

Act-On 88

Act-On Marketing 88

Search Engine Journal

AUGUST 2, 2022

Voice search is only going to grow. Harness the power of cutting edge technology and optimize your site for the future with these tips. The post Tips For Leveraging The Power Of Voice Search Optimization appeared first on Search Engine Journal.

Optimization 89

Optimization Tips SEO 89

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

AUGUST 2, 2022

The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version it has bipartisan support. It’s important to emphasize “current version,” because it has been through several drafts and may get extensively amended or rewritten between now and the finish line.

Privacy 90

Privacy Peer-to-peer Fulfillment Act-On 90

Search Engine Journal

AUGUST 2, 2022

Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.

SERP 80

SERP Service Google Ads 80

Martech

AUGUST 2, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts. Register today for “ Why Finding the Right Platform is the Key to Winning in Email Marketing, ” presented by Salesforce.

Webinar Metrics 88

Webinar Metrics Email Marketing Marketing Resources 88

Scoop.it

AUGUST 2, 2022

Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer. Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. How has this changed?

Rules 64

Rules Planning Content Correlation 64

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

MarketMuse

AUGUST 2, 2022

Here are three critically dangerous misconceptions many content teams have about their competition. None of them are true.

SERP 78

SERP Content Analysis 78

Benchmark Email

AUGUST 2, 2022

If lead generation is a goal (which it should be), you’ve undoubtedly spent a lot of time and effort towards generating website traffic. And while increasing site traffic is a terrific goal to achieve, what you do with that site traffic is even more important. It isn’t enough to just send people to your site.… The post Best Practices for Using Email Sign-Up Forms appeared first on Benchmark Email.

Practices 59

Practices Best Practices Advertising Benchmark Lead Generation 59

Hubspot

AUGUST 2, 2022

The SaaS revenue model offers massive potential for businesses — with the right approach. Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. But. This doesn’t happen overnight.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Cross-Selling 65