Wed.Oct 13, 2021

52% of Marketers Have Seen a ‘Large Increase’ in Demand for Content

KoMarketing Associates

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers.

Consultants Collective Profile: Rod Thorn


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.


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ABM Campaign Crash Course: Generate More Revenue with Sales Activation


Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns , and in part two we discussed delivering a personalized experience. In this post, we’re going to dive deeper into ABM campaign success and discuss sales activation.

Larissa Gaston on Keeping Up With the Speed of B2B Business


Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Researching Personas? Ask Sales!


Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. There’s no way to speak directly to an audience you don’t know. That’s what makes personas so incredibly important. What are they concerned about?

More Trending

Best B2B Intent Data Providers

Only B2B

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way.

Google On Small Business SEO & How it’s Changing via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren't keeping up with. The post Google On Small Business SEO & How it’s Changing appeared first on Search Engine Journal. News SEO

Episode 4 – 'What’s Wrong With Revenue?' Why Short-Term 'Get Me Leads Today' Thinking Won’t Produce Revenue

Square 2 Marketing

This show aired LIVE on September 29, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? , we talked about how many CEOs say they’re long-term oriented but then demand their marketing team generates leads in the next 30 days.

How Content Helps You Switch from Reactive to Proactive Customer Service


Are you creating content as a reaction to things happening within your company or industry? Or have you actually developed a strategy that dictates what you are creating day-to-day? Hopefully the latter, but making a transition from reactive support to proactive customer service is not an easy task.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Step-by-Step Guide for Building Nurturing Drip Campaigns that Convert


Every email has a purpose. That purpose, if you’re a digital marketer , should be focused on a single goal, like: Thanks for signing up, have a coupon! Here’s a roundup of what we’ve been up to lately. Happy Thanksgiving, enjoy a free holiday marketing ebook!

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery via @sejournal, @gregjarboe

Search Engine Journal

Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today. The post Video SEO: 10 Steps to Optimizing Videos for Search and Discovery appeared first on Search Engine Journal. SEO YouTube

Mine the Past for IT Thought Leadership

What Works - What Doesn't

We often think thought leadership requires uncovering some fundamental new truth about the universe, proving it is correct, and showing how to get there. That’s a heavy lift, and it’s not always possible – or even necessary.

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Website Accessibility & the Law: Why Your Website Must Be Compliant via @sejournal, @kim_cre8pc

Search Engine Journal

Designing for inclusion and website accessibility isn't just for compliance – it is a good business decision to make. Learn why here. The post Website Accessibility & the Law: Why Your Website Must Be Compliant appeared first on Search Engine Journal. Digital Experience Web Development

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Meanwhile at my house, we’re excitedly looking forward to the Zingerman’s Mail Order summer sale and our annual order of Ortiz tuna by the case. link].

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10 Blogging Tips to Capture the Right Audience (and Keep Them) via @sejournal, @Similarweb

Search Engine Journal

It's time to review your blogging strategy and learn ways to improve it. Keep reading for tips on creating an amazing SEO plan. The post 10 Blogging Tips to Capture the Right Audience (and Keep Them) appeared first on Search Engine Journal. Content Marketing SEO

4 Ideas for Targeting Accounts with Campaign Automations


Looking for a way to engage your audience that you may not have tried before? Interacting with your Microsoft Dynamics Account records via the ClickDimensions campaign automation tool might just do the trick.

WordPress Proposes Performance Team For Core Web Vitals via @sejournal, @martinibuster

Search Engine Journal

WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins The post WordPress Proposes Performance Team For Core Web Vitals appeared first on Search Engine Journal.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

The Art of Sharing Milestone Emails with Your Subscribers

Benchmark Email

Celebrate good times — c’mon! The milestone email is one of the different types of emails you should be sending, and it’s the easiest and most fun message to send out to your customers.

Google Explains Why Index Coverage Report is Slow via @sejournal, @martinibuster

Search Engine Journal

Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues The post Google Explains Why Index Coverage Report is Slow appeared first on Search Engine Journal. News SEO

What Intent Data is and Why You Need It

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal.

#39 The Importance of Personalization in Performance Marketing with Selle Evans


This episode features Selle Evans , founder of Masterly Business Solutions , who talks about how a career in accounting morphed into a passion for wanting to increase business efficiency.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Code to Text Ratio: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here. The post Code to Text Ratio: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

6 ways for creators to monetize their content in 2021 (and beyond)


The creator economy is booming. More people indicate they want to be creators these days than ever before. As of 2021, there are around 50 million people working in a creator capacity—as musicians, artists, freelancers, podcasters , photographers, chefs, athletes… the list goes on and on.

Meet the New Higher Logic Community Mobile App

Higher Logic

The post Meet the New Higher Logic Community Mobile App appeared first on Higher Logic. Connected Community, the new mobile app for Higher Logic Community, gives your community members an easy way to participate, no matter where they are.

3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need via @sejournal, @adzooma

Search Engine Journal

Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need appeared first on Search Engine Journal. AdNouncement Paid Search

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.