KoMarketing Associates
OCTOBER 13, 2021
As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Lucidpress recently published its “2021 Content Effectiveness” report, and statistics indicated that over the last year, the majority of marketers (52%) have cited a “large increase” in the demand for content.
Biznology
OCTOBER 13, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.
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Zoominfo
OCTOBER 13, 2021
Customer delight is the ultimate goal for any business. And nothing surprises or delights quite like a gift. A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. The results?
Search Engine Journal
OCTOBER 13, 2021
Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren't keeping up with. The post Google On Small Business SEO & How it’s Changing appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
OCTOBER 13, 2021
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
B2B Marketing Zone Submitted Articles
OCTOBER 13, 2021
Follow up on the emerging digital marketing trends that will continue to drive engagement and boost your business in the coming decade with Outgrow.
Search Engine Journal
OCTOBER 13, 2021
Designing for inclusion and website accessibility isn't just for compliance – it is a good business decision to make. Learn why here. The post Website Accessibility & the Law: Why Your Website Must Be Compliant appeared first on Search Engine Journal.
Only B2B
OCTOBER 13, 2021
We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. Isn’t it fascinating to find out what they were thinking? In this case, intent data can be useful.
Search Engine Journal
OCTOBER 13, 2021
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today. The post Video SEO: 10 Steps to Optimizing Videos for Search and Discovery appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
OCTOBER 13, 2021
If you’re thinking about starting an LLC, you‘re probably wondering how much it will cost. To start, you have to pay state. The post The Complete Guide to The Cost of Starting an LLC appeared first on The Daily Egg.
Search Engine Journal
OCTOBER 13, 2021
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins The post WordPress Proposes Performance Team For Core Web Vitals appeared first on Search Engine Journal.
Heinz Marketing
OCTOBER 13, 2021
By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data? It is a dataset of an individual that shows what they are interested in and, therefore what they are likely to do next.
Search Engine Journal
OCTOBER 13, 2021
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues The post Google Explains Why Index Coverage Report is Slow appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content4Demand
OCTOBER 13, 2021
Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. There’s no way to speak directly to an audience you don’t know. That’s what makes personas so incredibly important. What are they concerned about? What challenges do they grapple with each day? What lights them up about their jobs?
Martech
OCTOBER 13, 2021
This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.
The Daily Egg
OCTOBER 13, 2021
One of the most important considerations when starting a business is whether to create an LLC or a C-Corp. Either option has. The post The Complete Guide to Understanding LLCs Vs. C-Corps appeared first on The Daily Egg.
The Customer
OCTOBER 13, 2021
Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. When loyalty is in the balance, companies should weigh these four user characteristics first. Social Media Has Many Faces. Which Aligns With Your Brand?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Benchmark Email
OCTOBER 13, 2021
Celebrate good times — c’mon! The milestone email is one of the different types of emails you should be sending, and it’s the easiest and most fun message to send out to your customers. You’re celebrating them for doing business with you, and you’re celebrating important company milestones along with them. Many businesses don’t know… The post The Art of Sharing Milestone Emails with Your Subscribers appeared first on Benchmark Email.
Search Engine Journal
OCTOBER 13, 2021
Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need appeared first on Search Engine Journal.
Martech
OCTOBER 13, 2021
Responding to my editorial in this morning’s Daily Brief , “I say CDP, you say CRM,” David Raab, founder of the CDP Institute, took me to task for perpetuating some confusion. With his permission, we publish his comments here. You do your readers a huge disservice by conflating CDP and CRM. Yes, both store customer data – as do data lakes, data warehouses, marketing automation, email engines, personalization tools, web content managers, and a host of other systems.
Search Engine Journal
OCTOBER 13, 2021
Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here. The post Code to Text Ratio: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickDimensions
OCTOBER 13, 2021
Looking for a way to engage your audience that you may not have tried before? Interacting with your Microsoft Dynamics Account records via the ClickDimensions campaign automation tool might just do the trick. Automating how you interact with your Account records is beneficial to you and to your customers. It increases and improves your efficiency, proactivity, reliability and reactivity to tasks, customer requests, overall engagement and more.
LeadsRX
OCTOBER 13, 2021
This episode features Selle Evans , founder of Masterly Business Solutions , who talks about how a career in accounting morphed into a passion for wanting to increase business efficiency. She speaks about automation, but not “over automating” and keeping a human touch when it comes to client-facing work and delivering on business goals. Listen in and hear how Selle and her agency use analytics to measure marketing campaign performance, the importance of data, and more.
DivvyHQ
OCTOBER 13, 2021
Are you creating content as a reaction to things happening within your company or industry? Or have you actually developed a strategy that dictates what you are creating day-to-day? Hopefully the latter, but making a transition from reactive support to proactive customer service is not an easy task. Continue reading for some practical guidance on how content can be a catalyst for developing a sound strategy and becoming more proactive.
Square 2 Marketing
OCTOBER 13, 2021
This show aired LIVE on September 29, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? , we talked about how many CEOs say they’re long-term oriented but then demand their marketing team generates leads in the next 30 days. We talked extensively about how marketing teams, whether in-house or agency, change their thinking when they have to produce leads in the short term.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
OCTOBER 13, 2021
Litmus Live is THE conference for email marketers and coming soon to the virtual stage this October 26th-27th. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts—including Chad S. White. Chad S. White. Head of Research, Oracle Marketing Consulting. Author of Email Marketing Rules. In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( See the full Litmus
What Works - What Doesn't
OCTOBER 13, 2021
We often think thought leadership requires uncovering some fundamental new truth about the universe, proving it is correct, and showing how to get there. That’s a heavy lift, and it’s not always possible – or even necessary. Sometimes, just having been around the industry, seeing a thing or two, and applying that historic perspective to a new issue is enough.
Directive Agency
OCTOBER 13, 2021
In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Once a client is familiar with your company and products, they will be more likely to purchase products and services from you again. . Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients.
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