Mon.Jan 16, 2023

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too.

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What You Need to Know About Marketing to Engineers in 2023

Industrial Marketing Today

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. It is packed with valuable research data and expert opinions.

Opinions 158
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Will ChatGPT Take Your Job? via @sejournal, @BrianFr07823616

Search Engine Journal

Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time. The post Will ChatGPT Take Your Job? appeared first on Search Engine Journal.

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11 Examples of Blog Topics and Ideas

The Daily Egg

When done well, publishing a blog can help your business thrive. A blog increases traffic to your site, builds trust with your. The post 11 Examples of Blog Topics and Ideas appeared first on The Daily Egg.

Examples 117
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Sitelinks: What Are They & How Do You Get Them? via @sejournal, @coreydmorris

Search Engine Journal

Don't overlook sitelinks if you're trying to gain more visibility online. Here's what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are They & How Do You Get Them? appeared first on Search Engine Journal.

SEO 116

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B2B Content Marketing: Ahrefs’ Guide

Ahrefs

Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel.

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Top B2B Inbound Marketing Strategies for 2023

SmartBug Media

If you’re a marketer in the B2B sphere, give yourself a pat on the back. You made it! For B2B companies, 2022 was one for the books—and, unfortunately, there’s no guarantee that 2023 will be any easier. Between various supply chain shortages, growing recession fears, and fierce competition. it’s fair to say you’ve more than earned that pat on the back!

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The Importance of Simple Content and How to Be a Better Storyteller, with Monique Hayward

Acrolinx

Simplicity drives value in content creation. There is no point in making your content overly complicated, especially if you’re talking about things that are already complicated. Everything is … Continue reading "The Importance of Simple Content and How to Be a Better Storyteller, with Monique Hayward". The post The Importance of Simple Content and How to Be a Better Storyteller, with Monique Hayward appeared first on Acrolinx.

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Downloadable Content Strategy Template And How To Use It via @sejournal, @BrianFr07823616

Search Engine Journal

Target your audience at every stage of the marketing funnel consistently. Here's how to develop a content marketing strategy (with free templates!). The post Downloadable Content Strategy Template And How To Use It appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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9 Tactics to Increase Brand Awareness (Tried & Tested)

Ahrefs

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus only on what’s truly impactful here.

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

I’ve been watching AI-powered writing platforms for years and never felt they could replace a human. But when I heard all the hype, and saw some examples, of what the ChatGPT AI writing model could do, I got more worried. ChatGPT (Generative Pre-trained Transformer creates clear, well-written prose that includes human-sounding insights and real-world examples.

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Here’s How to Start an Online Business (9 Steps to Success)

Ahrefs

An online business allows you to take control of your life in a way that nothing else can. It’s one of the few ways to create true financial freedom. But it also comes with its challenges.

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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

Looking to grow your marketing strategy effectively? Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Unlocking the Power of AI in Marketing: The Top Tools You Need to Know

SmarkLabs

Artificial intelligence (AI) is revolutionizing the way businesses market their products and services. AI marketing tools are changing the game by providing companies with valuable insights, automating repetitive tasks, and optimizing campaigns for maximum ROI. In this article, we will explore the best AI marketing tools available today and how they can help businesses achieve their marketing goals.

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How Trailblazer Bootcamp Helps You Get Certified: Trailblazer Tales from Berlin

Salesforce Marketing Cloud

The proof is in the numbers The magic happens when genuine connections are made The real-world value of Trailblazer Bootcamp Two chances to get Salesforce-certified We’re all in it together. Trailblazer Bootcamp came to Berlin in 2022—from the start, Trailblazers’ reception to the news that we were planning this event was phenomenal. Customers and the community embraced the idea with open arms.

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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. David Ogilvy. The “father of advertising” is right. Cutting out the middleman might be a good way to increase your profit margin but without good copy, your audience is unlikely to lighten their wallets. And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block.

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How To Recognize, Ignore, And Prevent Spam Attempts In 2023

Fount Media

In today’s digital landscape, spam constantly threatens our online privacy and security. Whether it’s unwanted emails clogging up our inboxes, unsolicited text messages cluttering our phones, or fake social media accounts trying to scam us, spam is a nuisance that we all have to deal with. However, with a little. The post How To Recognize, Ignore, And Prevent Spam Attempts In 2023 appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Keep Up with Mail Privacy Policies

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023.

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8 Crunching New Year’s Marketing Goals For Your Email List In 2023

Fount Media

Email marketing is still a powerful tool for building customer relationships and driving sales, but it’s important to evaluate and improve your strategy constantly. As the new year approaches, you must set marketing goals for your email list to stay competitive in the digital landscape. This blog post will focus. The post 8 Crunching New Year’s Marketing Goals For Your Email List In 2023 appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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The 9 Call Centre Reports Every Marketing Manager Must Have

Genroe

Unlock the power of call centre reporting and analysis to improve your marketing. 80% of businesses can benefit from better Call Centre Reports. The post The 9 Call Centre Reports Every Marketing Manager Must Have appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Is Email Marketing As Reliable As Social Media Marketing?

Fount Media

When marketing your business, there are plenty of options to choose from. Social media and email marketing are popular, but which is more reliable? Let’s look at both options to see which best fits your business. Email Marketing Email marketing has been around for a long time and is still. The post Is Email Marketing As Reliable As Social Media Marketing?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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MarketMuse Product Update January 2023

MarketMuse

Discover the latest MarketMuse release featuring Heatmap and SERP X-ray. Get deeper insight into your content performance and optimize your content strategy.

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What Are The Processes Involved In Data Appending Service?

Fount Media

If you want to improve the quality and accuracy of your customer or client data, data appending services can be a valuable tool. But what exactly are the processes involved in data appending, and how does it work? Let’s take a closer look at the steps involved in this service. The post What Are The Processes Involved In Data Appending Service?

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Grey Hat SEO: How To Avoid Crossing The Line In The Search For Marketing Results

Benchmark Email

What is Gray Hat SEO? Grey-Hat SEO is best explained in the context of White-Hat SEO and Black-Hat SEO. So let us first define the two extremes. White Hate SEO is your regular by-the-book SEO. You are optimizing your website while strictly following the rules and guidelines. It is ethical and unproblematic. Good guy stuff. … The post Grey Hat SEO: How To Avoid Crossing The Line In The Search For Marketing Results appeared first on Benchmark Email.

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8 Must-Try Data Services To Get The Quality Email List?

Fount Media

Do you want to avoid having a low-quality email list that doesn’t seem to generate results? It can be frustrating to spend time and resources on email marketing campaigns that don’t deliver the results you’re looking for. But don’t worry; plenty of data services out there can help you improve. The post 8 Must-Try Data Services To Get The Quality Email List?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to set up marketing automation in salesforce?

Valasys

An increasing trend involves leveraging Customer Relationship Management (CRM) software to automate time-consuming marketing campaign duties. Because the benefits of using Salesforce for marketing automation considerably outweigh the expenses and work involved in integrating it, there has been an increase in its use. . Due to recent technical improvements and the growth of third-party providers, marketing automation solutions are now more accessible than ever.

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Maximizing The Value Of Your Data Through Appending Missing Information

Fount Media

Data appending is adding missing information to existing records in a database. Whether you’re working with customers, sales, or any other data type, appending missing information can help you get a more complete and accurate view of your data. This can help you make more informed decisions and gain valuable. The post Maximizing The Value Of Your Data Through Appending Missing Information appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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The Beginner’s Guide to TikTok Advertising

Brandwatch Marketing