Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Meet Natalie Binns. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry.

Social Media 62

Social Media Paid Search Agency Media Companies 62

Biznology

DECEMBER 16, 2021

The simplest way to describe DAOs – distributed autonomous organizations – is that they are online communities owned and controlled by their members. The basics are a group of people with a common goal get together online, pool their resources and collectively attempt to accomplish the goal. Think of them as online co-ops. But unlike traditional co-ops, DAOs are governed by smart contracts (collections of computer code) that define the DAO’s operating rules.

Organization 194

Organization Transparency Rules Distribution 194

Search Engine Journal

DECEMBER 16, 2021

Start learning Python and explore how it can help you with automating tasks and analyzing complex data to improve your technical SEO. The post An Introduction To Python & Machine Learning For Technical SEO appeared first on Search Engine Journal.

SEO 142

SEO Automation 142

Content Marketing Institute

DECEMBER 16, 2021

If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year. Continue reading → The post Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success appeared first on Content Marketing Institute.

Personalization 132

Personalization Content Email Marketing Content Marketing 132

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

DECEMBER 16, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy appeared first on Search Engine Journal.

Keywords 140

Keywords SEO Verticals Content 140

Search Engine Journal

DECEMBER 16, 2021

Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. The post Google Confirms Update To Local Search Results appeared first on Search Engine Journal.

Google 128

Google SEO 128

Unbounce

DECEMBER 16, 2021

You know how they say, “You can’t become a household name overnight?”. That saying’s especially true with brands. Before your product or service can become a go-to for your customers, they’ve got to know who you are in the first place—and that process takes time. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Envy

DECEMBER 16, 2021

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans. It uses all HubSpot email marketing best practices to advise you on how to improve your emails and your email sending reputation.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

33Across

DECEMBER 16, 2021

Our CEO, Eric Wheeler, shared his thoughts on what's in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of. The post What 2022 Has In Store for Programmatic appeared first on 33Across.

Advertisements 118

Advertisements Advertising Media 118

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

DECEMBER 16, 2021

OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences The post OpenX Ad Exchange Fined By FTC For Targeting Toddlers appeared first on Search Engine Journal.

Ad Exchange 117

Ad Exchange Ads 117

Martech

DECEMBER 16, 2021

Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear to be the content of their emails. Instead, it seems to stem from outdated email frameworks and communication tactics.

Email Marketing 118

Email Marketing Co-Registration Conference Click Rate 118

Heinz Marketing

DECEMBER 16, 2021

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. By now, you’ve probably heard of Account-Based Marketing. ABM is a method that flips the traditional funnel upside-down, marketing to a list of targeted accounts rather than generating demand of individual leads. But what is Account-Based Selling? . The concept of ABS is really no different than ABM.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing Lead Ranking ABM 114

Search Engine Journal

DECEMBER 16, 2021

Over 13 million website visits are analyzed to determine which ecommerce platform is the best. The data yielded some unexpected results The post 2021 Analysis of Top Ecommerce Platforms appeared first on Search Engine Journal.

eCommerce 114

eCommerce Analysis Marketing Websites Best Practices 114

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Among the desired technological enhancements to in-person shopping were: Interactive screens; No-checkout options powered by cameras or sensors; QR codes that can be scanned to read customer reviews; Virtual customer service interactions

Demand 111

Demand Social Media Customer Surveys Pricing 111

Exo B2B

DECEMBER 16, 2021

The focus group is often used in marketing research, in a B2B or B2C context. This exercise is part of a process of qualitative research, for which the success depends on good preparation and rigorous procedures. Here are some points to remember about focus groups. Why make a Focus Group? A discussion group is part of a so-called qualitative technique.

Focus Group 102

Focus Group Budget Programs Distribution Opt-in 102

Martech

DECEMBER 16, 2021

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases. Online shopping continues to expand.

eCommerce 111

eCommerce Marketing Management Class Loyalty 111

Salesforce Marketing Cloud

DECEMBER 16, 2021

December is a special time of year for much of the world, filled with bright lights, music, and holiday cheer. Throughout the year, our Salesforce community has many ways of celebrating special holidays. The diversity of our employees and communities makes us stronger, and our employee-led Equality Groups, or employee resource groups, recognize and celebrate the many aspects that make us who we are.

Enterprise Management 98

Enterprise Management Communities Paper Spending 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

DECEMBER 16, 2021

Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. They’re especially important for Customer Data Platform projects, where requirements are often poorly understood. To make things easier, the CDP Institute offers a free online use case builder that leads users through the use case development process.

Lead Ranking 107

Lead Ranking Classified Ads Paid Search Agency Analytics 107

Bannerflow

DECEMBER 16, 2021

Today we celebrate the last winner of 2021’s best display campaign competition. At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. The quarterly winner is then put forward to compete for display campaign of the year 2021. This quarter’s winner displays technological intelligence and sensitivity towards providing for its customers’ needs.

Display 98

Display Advertising Agencies Advertisements Advertising 98

Anyword

DECEMBER 16, 2021

The best copywriting quotes act not only to inspire, but to teach. If you are an Anyword user, then you probably know how much we love quotes – they appear as our AI copywriting engine turns out multiple versions of high conversion copy. So, in the same spirit, we’ve put together some of the most functional copywriting quotes that the Internet has to offer.

Copywriting 98

Copywriting Marketing AI Lead Scoring Lead Ranking 98

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

DECEMBER 16, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and when is it okay to be surveilled? As our story about use cases for geofencing explains, location marketing has to be tightly bonded with a respect for privacy.

Privacy 101

Privacy Internet Marketing Trust Marketing Course 101

Bannersnack

DECEMBER 16, 2021

8 minutes read File size is usually not the first property that comes to mind when creating banners for a display ad campaign. That is until you reach the publishing point. All ad networks have limitations in place or at least file size recommendations that you must follow to upload your assets successfully. But there’s more to file sizes than an imaginary kilobytes line that you must not cross.

Banners 96

Banners Display Advertisements Advertising 96

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. Respondents to MarTech’s Event Participation Index gave the likelihood they would attend an in-person business event in the first half of 2022 a 5 out of 10.

Conference 97

Conference Personalization Planning Paid Search Agency 97

Circle Studio

DECEMBER 16, 2021

When you look at successful companies that propel profit and growth year after year, there are patterns that show up consistently: an intense focus on quality, extreme clarity around expectations and key processes and a constant quest to get better all the time. The vision is also crystal clear, and a strong mission and core values guide operational excellence from the inside out.

Paid Search Agency 78

Paid Search Agency Companies Work Management Marketing Management 78

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Spiralytics

DECEMBER 16, 2021

When thinking about the purpose of exceptional web design, most marketers and business leaders prioritize. The post How To Differentiate Your Brand With a Killer Homepage appeared first on Spiralytics Inc.

Differentiation 83

Differentiation Brand Identity Branding Design 83

Martech

DECEMBER 16, 2021

Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They set the standard for providing transparency and choices for how data is used and shared with third parties. Today’s consumers are increasingly concerned with protecting their personal data. At the same time, they demand more personalized experiences.

Privacy 91

Privacy Marketing Management Ad Building Mobile Advertising 91

ConvertKit

DECEMBER 16, 2021

I’m not much of a gambler. The last time I went to Vegas, I hastily put $20 into the slot machine and * poof *—it was gone faster than the time it took me to pull it out of my wallet. I called it a day and decided my money was better spent on places where I knew I’d get a good return—like the Sugar Factory. As a creator, you also don’t want to take chances with your hard-earned dollars.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84