Wed.Aug 10, 2022

Three Key Benefits of Creating Buyer Personas for a B2B Product Launch

Launch Marketing

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them.

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months.

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Fall Semester 2022 Leadership Development Program | Associate, Growth Marketing

ANNUITAS

About ANNUITAS. Many of the most recognized global brands including Google, Airbnb, JP Morgan Chase and Goldman Sachs count on ANNUITAS as a trusted partner to help scale growth.

RevOps Strategies Are Critical to Growing B2B Businesses Successfully

Marketing Envy

With businesses experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Success, the old ways of operating a business no longer cut it.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

3 Ways To Get Bigger Content Marketing Results With a Small Team

Content Marketing Institute

A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce. Continue reading → Company News

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How can PR and influencer marketing work together in a crisis?

Sprout Social

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands.

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How to create a landing page in the next 10 minutes

ConvertKit

Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain new email subscribers.

Right People Right Seat

Heinz Marketing

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Do you have the right people in the ‘right’ seats in your organization? What about in the marketing organization? What about your team?

15 Unexpected Ways to Get More Agency Clients This Year

BenchmarkONE

Every marketing agency wants to be successful. Signing a ton of clients means more billings and more revenue, but it isn’t easy.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time.

What are KOLs in Marketing? (And How to Work With Them)

Hootsuite

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If If you do fall into that first category, welcome to 2022! Wait ‘till you hear about BeReal.)

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How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson

Search Engine Journal

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal. Paid Media Paid Media Strategy

Remote Office Video Equipment: A Setup Guide for Every Budget

Vidyard

What kind of equipment for video recording do you have in your remote office? If your answer is “none,” you need to change that. As many employees continue to work from the comfort of their homes, this means they’re constantly going to be on camera by using video to communicate and prospect.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Meta Brings Automation To Small Business Advertising via @sejournal, @MattGSouthern

Search Engine Journal

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. The post Meta Brings Automation To Small Business Advertising appeared first on Search Engine Journal. Facebook News

Your Agency Outsourcing Checklist

Benchmark Email

Business owners can use outsourcing to take care of some tasks which they cannot handle internally. It is a tactic used by companies—whether big, small, or just starting up—to carry out business operations and administration tasks.

SEO Project Management: A Guide To Organizational Nirvana via @sejournal, @laurencarel

Search Engine Journal

Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows. The post SEO Project Management: A Guide To Organizational Nirvana appeared first on Search Engine Journal. Content Strategy SEO Strategy

Shoppers Are Budget Conscious This Holiday Season — Use Data To Turn Browsing into Buying

Salesforce

Would you be surprised to learn that companies with a strong retail data strategy grow revenue up to 2.9 times faster than companies without one? Or that 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years?

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How To See Google Search Results And Rankings For Different Locations via @sejournal, @BrianFr07823616

Search Engine Journal

There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks. The post How To See Google Search Results And Rankings For Different Locations appeared first on Search Engine Journal. Local Search SEO

Extend Sugar: Supercharge Your CRM with New Capabilities

SugarCRM

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Aftermath Of August 8 Google Outage via @sejournal, @martinibuster

Search Engine Journal

What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage appeared first on Search Engine Journal. News SEO

The Power of Seed Testing

SendGrid

What happens after you send your email? Does it go to the inbox or the spam folder? Learn how seed testing provides the answers you need. The post The Power of Seed Testing appeared first on SendGrid. Product

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Microsoft Bing Adds Coupon Codes To Shopping Searches via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. The post Microsoft Bing Adds Coupon Codes To Shopping Searches appeared first on Search Engine Journal. News SEO

Take Your Digital Fundraising Program To The Next Level

TowerData

Want to take your digital fundraising program to the next level but don't know where to begin? Here's some expert advice from leaders in the nonprofit marketing world

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Roadmap to Successful Selling When Growth Takes a Nose Dive | Varicent

Varicent

With the recent news that the U.S. economy has shrunk over the first half of 2022, debate is raging over whether the economy is in a recession or not.

Howdy! Seismic opens new office in Austin, Texas

Seismic

Last year, my family and I moved from New York City to Austin, Texas. In a short amount of time, we’ve cultivated a new community for ourselves, including our new neighbors, teachers, and classmates for my daughter.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The Return of Live Events – What We’ve Learned So Far

AgencyEA

After a long two years of pivoting strategies and adapting to virtual and hybrid events, it’s been a thrill to return to live experiences. But the world has changed, and going back to in-person events hasn’t come without its own unique challenges.

Episode 43 – What’s Wrong With Revenue? You Don’t Have The Right Campaign Methodology

Square 2 Marketing

This show aired LIVE on July 13. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?

7 best ways in which email marketing can change your b2b healthcare business

Fount Media

Around 80% of business owners struggle to survive in the b2b market! So you can imagine the situation regarding the b2b healthcare industry! Healthcare marketers are facing a considerable challenge in attracting clients and audiences to the market.

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