Exo B2B

SEPTEMBER 24, 2019

Automation 58

Automation 58

Hubspot

SEPTEMBER 24, 2019

“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. Last year, it got a feature in The Boston Globe , where the primary audience is between the ages of 50 and 69, and 48% male. These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old.

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Aberdeen

SEPTEMBER 24, 2019

We’ve come a long way from hammering rocks and bones into individual tools and toys. Before we know it, we’ll be able to personalize our experience on a spaceship to Mars. But where are mass customization efforts right now ? As many businesses are moving toward smart manufacturing during this 4th Industrial Revolution, customization processes are becoming more and more manageable.

Trends 40

Trends Class Transparency Cost 40

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepar

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation.

Activities 194

Activities Guidelines Curation Work Management 194

KoMarketing Associates

SEPTEMBER 24, 2019

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. The symptoms are the same: a blank page, an empty mind, and a fast-approaching deadline. You may have even done research and have your notes ready to go, but when it comes to putting the proverbial “pen to paper” no words appear.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

Vision Edge Marketing

SEPTEMBER 24, 2019

We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, campaigns, opportunity management, etc., are all examples of Marketing processes!

Process 130

Process Marketing Budget Creation Work Management Gartner 130

KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. The Content Marketing Institute recently published its “Agency Survey,” which discovered that most agency marketers (61 percent) now offer a full scope of content marketing services.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

Contently

SEPTEMBER 24, 2019

In the 1980s, Henry Rollins was the scowling, bloodied face of American hardcore music. He snarled and screamed his way through years of blistering music history, performing as the frontman of the Los Angeles band Black Flag. In many ways, Rollins is still the man he was in the ’80s. Fans identify with his particular brand of counter-culture—Rollins has been famously straight-edge (abstaining from alcohol, cannabis, and even red meat) for decades.

Content Marketing 145

Content Marketing Paid Search Agency Content Curation 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

SEPTEMBER 24, 2019

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Creativity played a part, but being successful often came down to dollars spent. Today, however, marketing is more complicated. People don’t want to be marketed […]. The post The 5 Best Digital Marketing Strategies for Beginners appeared first on The Daily Egg.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Best Practices Creativity 111

Biznology

SEPTEMBER 24, 2019

Making your website, email newsletters, and other digital marketing materials accessible to people with disabilities requires a non-trivial amount of work on both the technical front and in terms of design. More critically, doing it well requires a shift in thinking and a willingness to adjust your approach. That same open-mindedness comes in handy in making your accessible website welcoming in its use of language.

Marketing Websites 91

Marketing Websites Guidelines Tagging Newsletter 91

Search Engine Journal

SEPTEMBER 24, 2019

Discover a variety of content ideation tools to use when brainstorming new content ideas and building an editorial calendar. The post Content Ideation: 12 Awesome Tools to Use via @kristen_vaughn appeared first on Search Engine Journal.

Tools 92

Tools Content Ad Building SEO 92

Content Marketing Institute

SEPTEMBER 24, 2019

An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading → The post How to Get Great Guests for Your B2B Podcast [Outreach Templates] appeared first on Content Marketing Institute.

Outreach 90

Outreach Template B2B B2B Marketing 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. While we can appreciate the liberating power of not caring about the judgment of others, this is an attitude that corporations do not have the luxury of embracing. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

SEMrush

SEPTEMBER 24, 2019

In today‘s video, we are going to be exploring a topic that is very close to my heart. We are going to be looking at how to structure and build a strategy around a technical SEO audit.

SEO 77

SEO Video Marketing Ad Building 77

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. KITCHENER, Ontario – Sept 24, 2019 – Vidyard , the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management accessible to any organization with the launch of free and pro offerings.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Schubert B2B

SEPTEMBER 24, 2019

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard.

Marketing Websites 62

Marketing Websites Tips B2B Brand Identity 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

SEPTEMBER 24, 2019

Originally published Oct 19, 2017. Updated September 24, 2019. Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Why is that? Because personas are at the heart of content. Developing buyer personas must directs not only what you write about but also the format in which it is presented, the frequency of that content, and where it is promoted.

Buyer Personas 73

Buyer Personas Inbound Marketing Segmentation Webinar Metrics 73

Hubspot

SEPTEMBER 24, 2019

In 2019, Instagram is an undeniably powerful marketing tool -- in fact, it now has over one billion active users , making it one of the top social media platforms. For many marketers, Instagram is a critical component of their marketing strategy. There are 25 million business profiles on Instagram, and 60% of Instagram users say they've learned of a product or service through the platform.

Brand Identity 76

Brand Identity Branding Tagging Viral Marketing 76

chiefmartech

SEPTEMBER 24, 2019

One of our keynote speakers at last week’s MarTech conference in Boston was Matt LeMay , author of the excellent book Agile for Everybody and partner at Sudden Compass. After my opening keynote ( reenacted here ), Matt presented a fantastic, 20-minute talk: Agile Is Marketing. And because Matt arranged for a videographer to capture his presentation — far better than my day-after reenactment strategy — it can now be shared widely over the Interwebs.

Advertising Agencies 70

Advertising Agencies Conference Marketing & Strategy Marketing 70

BOP Design

SEPTEMBER 24, 2019

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. There are a few basic steps you can take each time you create a B2B content marketing piece to ensure it’s engaging and will connect with your target audience.

Copywriting 64

Copywriting Allocation Work Management Marketing Management 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Schubert B2B

SEPTEMBER 24, 2019

Facebook. Twitter. LinkedIn. Email. Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can help draw in your audience, but your website copy is what keeps them reading.

Marketing Websites 63

Marketing Websites Tips B2B Buyer Personas 63

Golden Spiral

SEPTEMBER 24, 2019

The Article in 60 Seconds. Are you overlooking your most powerful marketing ally — your customer? Your current users play a critical role in marketing to future customers. The success of your product relies on the success of the people using it day to day. But where is the user in today’s sales & marketing funnel? And how can you be sure to include them on the journey?

Top of Funnel 63

Top of Funnel Marketing Funnels B2B Product 63

Schubert B2B

SEPTEMBER 24, 2019

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can help draw in your audience, but your website copy is what keeps them reading.

Marketing Websites 59

Marketing Websites Tips B2B Buyer Personas 59

G2M Solutions

SEPTEMBER 24, 2019

The lights, sounds, and spectacle of the orange-themed marketing, sales and service extravaganza is over. HubSpot's INBOUND has well and truly concluded for 2019. Though the curtain has fallen on the Inbound stage, it lives on through the many many updates announced to the HubSpot platform.

Hubspot 59

Hubspot Best Practices Service Marketing 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. KITCHENER, Ontario – Sept 24, 2019 – Vidyard , the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management accessible to any organization with the launch of free and pro offerings.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Brightedge

SEPTEMBER 24, 2019

Google announced today that a core update will go live on the afternoon of 9/24. While they have not released information regarding what precisely this update will target, it is possible that sites will see some shake ups in the rankings of their pages. This could result in an increase or a decrease in rankings […]. The post Google Core Update September 24th: What you need to know appeared first on BrightEdge SEO Blog.

Google 59

Google SEO Practices Best Practices 59

Schubert B2B

SEPTEMBER 24, 2019

Facebook. Twitter. LinkedIn. Email. Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can help draw in your audience, but your website copy is what keeps them reading.

Marketing Websites 54

Marketing Websites Tips B2B Buyer Personas 54