ViewPoint
JANUARY 4, 2018
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ).
Marketing Insider Group
JANUARY 4, 2018
Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Influitive
JANUARY 4, 2018
I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.
Marketing Insider Group
JANUARY 4, 2018
Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good […]. The post Empathy, Web and People: Improving The B2B Customer Experience appeared first on Marketing Insider Group.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JANUARY 4, 2018
“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos. Motion is where the eye goes and the mind follows. That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JANUARY 4, 2018
Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got to give, no?
Fusion Marketing Partners
JANUARY 4, 2018
Marketing and sales professionals talk about awareness, leads, opportunities and revenue. They do this because their ability to achieve positive […].
Hubspot
JANUARY 4, 2018
What’s a sales kickoff? A sales kickoff is an annual meeting (usually in January) for your entire sales team. The main objectives are motivating your reps, managers and leaders; laying out your strategy; and celebrate last year’s wins. You’re setting the tone for the next 12 months and getting the entire organization -- from the top to the bottom -- fired up to hit their goals.
Circle Studio
JANUARY 4, 2018
In a previous post , we discussed customer experience (CX), but this topic is so important we felt it deserved additional attention. While not a new concept, CX is gaining attention as an area for differentiation and increased customer engagement. By the year 2020 , customer experience will overtake price and product as the key brand differentiator.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
JANUARY 4, 2018
What are some of the signs it might be time for a more responsive web design in 2018? KEO Marketing grounds responsive web design in expertise and experience with a wide range of clients. For this article, our experts culled the design issues we see most often. The following points out why your website needs a redesign for 2018. Is your website ranking on the first page of search engines for your most important keywords?
33Across
JANUARY 4, 2018
33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions.
Navigate the Channel
JANUARY 4, 2018
Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges.
Hubspot
JANUARY 4, 2018
As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience. Not to mention, it forces us to establish a formalized process for creating and executing on each piece of marketing collateral.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Outreach
JANUARY 4, 2018
We had a lot of things on our wish list this holiday season. Last month, the Outreach product team put on their Santa suits and delivered some delightful new features that are sure to extend your holiday cheer long after December -- and prepare you to crush your 2018 goals. No lumps of coal here! Snippets and Inbox Bump for Outlook . We’re excited to bring our Outlook users some exciting new features that will increase productivity and organization when sending emails from your inbox: Snippets
JotForm
JANUARY 4, 2018
97%. That’s how many customers say online reviews factor into their buying decisions. 90% read online reviews before visiting a business. 88% trust these reviews to help them decide on their purchase. And 84% trust online reviews just as much as a personal recommendation. Don’t have any rev.
Hinge Marketing
JANUARY 4, 2018
If your law firm is one of many that will host its annual Partner retreat this spring it’s likely your agenda includes a set of challenges that are bedeviling the entire legal industry—from consolidation and commoditization to differentiation and the complexities of the modern digital marketplace. These are complicated issues, and not every firm can, or should, address them in the same way.
33Across
JANUARY 4, 2018
33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions. The post 33Across Expands Executive Ranks appeared first on 33Across.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
JANUARY 4, 2018
In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. Viewers who watched his jump in real-time may remember how Earth’s gravitational pull was weaker at this altitude. On his freefall, Baumgartner broke the sound barrier and reached a record-setting 843.6 miles per hour at the peak of his freefall.
QuanticMind
JANUARY 4, 2018
Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. But Google did more than just give the dashboard a makeover.
Heinz Marketing
JANUARY 4, 2018
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Tomorrow People
JANUARY 4, 2018
50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow. Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an impact.
Savanta
JANUARY 4, 2018
Everyone’s a futurologist at this time of year and most of them spout complete bollocks. From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The source of their wisdom? Usually a combination of their own narrow experience, what they’ve been reading recently and a Google search on what others are predicting (safety in numbers you see).
Hubspot
JANUARY 4, 2018
If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business. This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audien
Content Marketing Institute
JANUARY 4, 2018
Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Nudge.ai
JANUARY 4, 2018
While at Nudge.ai we’re wary of the typical ‘delusions of grandeur’ that seems to surround New Year’s resolutions, we do think this time of year is a good opportunity to reflect on a lesson or two from the past year and then to set achievable goals. So we’re kicking off the New Year with some thoughts on how to make sales in 2018 even more successful than ever.
Allocadia
JANUARY 4, 2018
There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI , my colleague Jocelyn Brown and I attempted to do a little myth-busting and make ROI just a little less mysterious.
Vidyard
JANUARY 4, 2018
“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium. In reality, if you want your company’s attention, you must realize that everyone is already incredibly busy. The average person gets 121 emails , 32 texts, and who knows how many notifications every single day.
Expert insights. Personalized for you.
204 
Let's personalize your content