Sun.Feb 11, 2018

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Sales is a Love Affair: How to Target, Engage & Score [infographic]

Zoominfo

Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. This in turn develops into a trusting relationship. So just in time for Valentine’s Day-a day spent celebrating relationships, we give you the following infographic: Sales is a Love Affair: How to Target, Engage, and Score.

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Using Data to Enhance the Customer Experience

PureB2B

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in technology allow consumers the convenience of getting the products and services they want, on demand.

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The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)

Hubspot

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It's nothing personal -- people just want to get to their video. So how can advertisers create branded videos that users actually want to watch? For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story.

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Using Data to Enhance the Customer Experience

PureB2B

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in technology allow consumers the convenience of getting the products and services they want, on demand.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Matt’s App of the Week: Nuzzel Media Intelligence

Heinz Marketing

I’ve been a daily user of Nuzzel for years now, feeding me with a regular set of content that’s most relevant to my existing social network. The content popping up typically represents the diverse interests of my network as well – some of the content is B2B sales and marketing related, some is popular culture news, celebrity gossip and more.

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