Wed.Sep 15, 2021

From Account-Based Marketing to Revenue-Based Marketing

TrueInfluence

Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not everything always goes according to plan, and organizations might have trouble adopting ABM throughout all their marketing efforts.

E-Commerce for Manufacturers and Distributors—What You Need to Know

Industrial Marketing Today

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.

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Marketers Continue to Struggle With Data Quality & Strategy

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that its quality leaves much to be desired.

How to Boost the ROI of Your Next Virtual or Hybrid Event

Launch Marketing

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Smart Speakers, Marketing and Whose Privacy Is At Stake

Biznology

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant.

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More Than Words: How to Use Email Typography That Speaks Volumes

Litmus

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs, but there is also a way to get creative with copy, by leveraging typography.

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Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Solve 3 Puzzles in 1 Content Strategy [Video Series]

Content Marketing Institute

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Employee Recruitment: Targeting Your Ideal Candidate

EMagine B2B Blog

There are many types of users visiting your website on a daily basis—investors, current consumers, potential customers, and also employee candidates. For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. .

5 Expert Tips on How to Sell Digital Downloads With WooCommerce

Optinmonster

Are you trying to figure out how to sell digital downloads with WooCommerce? While many people use WooCommerce to sell physical goods or run a dropshipping site, other businesses monetize digital products. This can include things like audio files, PDFs, eBooks, and much more.

How to Add Users to Google My Business, Google Analytics & Google Ads

Go Beyond SEO

How to Add Users to Google My Business. To invite someone to manage your Google My Business account , you must be the owner of the account.

Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Search Engine Journal

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why. The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Boost Your Company's Wallet Share Today with These Inbound Marketing Strategies

SmartBug Media

What does inbound marketing have to do with your company’s share of wallet? Everything! The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer.

Website Themes Impact SEO via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme The post Website Themes Impact SEO appeared first on Search Engine Journal. News SEO

5 steps to plan your Marketing Calendar

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. I have seen a lot of teams planning and executing ad hoc campaigns. I have seen e-blasts sent out impromptu, and webinars planned randomly. As a result, marketing is hardly able to impact the bottom line.

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Google Consolidates Smart Display & Standard Display Campaign Creation via @sejournal, @hoffman8

Search Engine Journal

Google is combining Smart display and Standard display campaigns within one campaign type. Here's what you need to know! The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal. News Paid Search

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet of Starbucks’ beloved seasonal beverages. Pumpkin has entered the chat. ??. — Starbucks Coffee (@Starbucks) August 24, 2021.

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Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Search Engine Journal

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why. The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.

How to Identify Content Pillars for Your Marketing Ecosystem

Content Standard

If you’re like many marketers, you work on a single project — and then you move on. Content marketing is a high-production field, and getting content into the market drives results.

8 PPC Best Practices That May Not Be Best for Your Business via @sejournal, @timothyjjensen

Search Engine Journal

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal. Paid Search

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Instagram Reels Tutorial: 10 Editing Tips You Should Know

Hootsuite

Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. But getting started with such a creative medium can be intimidating.

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Shopify Makes it Easy to Market to Specific Countries via @sejournal, @MattGSouthern

Search Engine Journal

Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site. The post Shopify Makes it Easy to Market to Specific Countries appeared first on Search Engine Journal. News Shopify

Make your first impression count with a remarkable musician bio

ConvertKit

If you're here, you probably already know that having a solid musician bio is incredibly important. It is! It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit ) or directly after first hearing your music.

Branded vs. Non-Branded Traffic: What’s the Difference? via @sejournal, @coreydmorris

Search Engine Journal

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more. The post Branded vs. Non-Branded Traffic: What’s the Difference? appeared first on Search Engine Journal.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.