Wed.Sep 15, 2021

article thumbnail

E-Commerce for Manufacturers and Distributors—What You Need to Know

Industrial Marketing Today

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed. Industrial manufacturers and distributors are poised to dive right into e-commerce. The pandemic has accelerated the trend towards online sales.

Trends 145
article thumbnail

Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Search Engine Journal

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why. The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.

SEO 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Ryan Jones.

Barriers 129
article thumbnail

Website Themes Impact SEO via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme The post Website Themes Impact SEO appeared first on Search Engine Journal.

SEO 133
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Solve 3 Puzzles in 1 Content Strategy [Video Series]

Content Marketing Institute

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading → The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute.

More Trending

article thumbnail

Google Consolidates Smart Display & Standard Display Campaign Creation via @sejournal, @hoffman8

Search Engine Journal

Google is combining Smart display and Standard display campaigns within one campaign type. Here's what you need to know! The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal.

Display 127
article thumbnail

Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

Zoominfo

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers.

article thumbnail

Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Search Engine Journal

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why. The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.

SEO 122
article thumbnail

Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet of Starbucks’ beloved seasonal beverages. Pumpkin has entered the chat. ??. — Starbucks Coffee (@Starbucks) August 24, 2021. Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions

The Daily Egg

When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page. The post Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions appeared first on The Daily Egg.

article thumbnail

8 PPC Best Practices That May Not Be Best for Your Business via @sejournal, @timothyjjensen

Search Engine Journal

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal.

PPC 116
article thumbnail

The Content Marketer’s Guide to Remote Working

DivvyHQ

“Fifteen days to slow the spread,” they said. But here we are still typing our next blog post at the kitchen table with only our four-legged friends to keep us company. Well, many of us have grown to like this new normal and, as it turns out, productivity is up. If we're in this for the long haul, we might as well settle in and make the most of it. Here are some tips to consider.

Content 113
article thumbnail

Branded vs. Non-Branded Traffic: What’s the Difference? via @sejournal, @coreydmorris

Search Engine Journal

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more. The post Branded vs. Non-Branded Traffic: What’s the Difference? appeared first on Search Engine Journal.

Traffic 114
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content

The Daily Egg

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. The post Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content appeared first on The Daily Egg.

Content 111
article thumbnail

How to Go Deeper With Keyword Research: Go-to Tools & Techniques via @sejournal, @mindyweinstein

Search Engine Journal

New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out. The post How to Go Deeper With Keyword Research: Go-to Tools & Techniques appeared first on Search Engine Journal.

Keywords 104
article thumbnail

Vision6 National Brand Campaign

Vision6

It was the year 2020. While we (and the world) were busy navigating the challenges of working from home and the “new normal”, our team ambitiously decided to add a whole new challenge to the list – to launch our first-ever national brand campaign. And we’re so excited to announce…12 months later…we finally did it! What started as a bunch of uni grads working around the clock to create Australia’s most reliable email & SMS marketing software, has transformed into a reality.

article thumbnail

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. While the CPA and similar laws will be subject to change as time passes, the question remains: should businesses begin working towards complying with each new individual law, or should they set up some sort of plan through which users’ rights remain protected no matter what happens in terms of policy change

Act-On 98
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Boost Your Company's Wallet Share Today with These Inbound Marketing Strategies

SmartBug Media

What does inbound marketing have to do with your company’s share of wallet? Everything! The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Through the inbound marketing methodology of attracting, engaging, and delighting customers through every stage of the buyer’s journey, you’re sure to boost wallet share.

article thumbnail

The Complete Guide to Generating Business Ideas

The Daily Egg

Every great business started with an idea. But how do founders come up with all their great ideas? Chances are, they don’t. The post The Complete Guide to Generating Business Ideas appeared first on The Daily Egg.

article thumbnail

Employee Recruitment: Targeting Your Ideal Candidate

EMagine B2B Blog

There are many types of users visiting your website on a daily basis—investors, current consumers, potential customers, and also employee candidates. For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. . For the careers section of your website to be effective, you will need to learn everything you can about your ideal candidate, what drives them and what information they’re looking for.

PPC 97
article thumbnail

U.S. Agencies: Enter the U.S. Agency Awards Before Midnight Friday via @sejournal, @We_Are_Search

Search Engine Journal

Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S. Agency Awards. Learn how here. The post U.S. Agencies: Enter the U.S. Agency Awards Before Midnight Friday appeared first on Search Engine Journal.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

The Importance of Email List Maintenance

Benchmark Email

Most of us know that building our email list is important, but many people focus too much on growth and wind up neglecting maintenance. Email marketing campaigns aren’t ‘one and done,’ and neither is your list. Just like your home, your body, and your relationships, your email list requires upkeep to stay healthy. Regular review… The post The Importance of Email List Maintenance appeared first on Benchmark Email.

article thumbnail

Signals21 – The award-winning virtual content series for marketers is back

Martech

We are in the midst of a great flux for marketers. Merely a few years ago, the brand and customer relationship used to be a little more straightforward. Detailed and convivial buyer personas would be crafted, CRMs loaded with masses of aggregated data sets, and if they so wished, marketers could still claim humble successes from spray-and-pray philosophies.

article thumbnail

Make your first impression count with a remarkable musician bio

ConvertKit

If you're here, you probably already know that having a solid musician bio is incredibly important. It is! It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit ) or directly after first hearing your music. Writing a musician bio for yourself sounds like the easiest thing in the world—that is, until you sit down to do it.

article thumbnail

Turned Up for STEPtember: Demandbase Employees Move for Cerebral Palsy Awareness

Engagio

September isn’t just about back-to-school and Pumpkin Spice. The philanthropically-inclined may know this first month of fall by another name: STEPtember. For the uninitiated, STEPtember is a special time of year where we band together and work up a bit of a sweat to raise money that funds research for cerebral palsy. . Cerebral palsy awareness. Cerebral palsy (CP) encompasses a group of disorders that affect one’s ability to move and maintain balance and posture.

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

How Our Website Conversion Strategy Increased Business Inquiries by 37%

Moz

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

article thumbnail

#37 Masc Medical Talks Healthcare Recruiting And Marketing Attribution

LeadsRX

Marc Adam talks about marketing from the perspective of his niche business, MASC Medical Recruitment Firm, a trusted physician recruiter and healthcare staffing firm that delivers personalized job placement solutions. Marc discusses the challenges and opportunities of marketing to both sides of its business: Employers looking for a talent pool of qualified medical professionals; and physicians and other medical professionals looking for new opportunities with medical networks (employers).

article thumbnail

Essential Tips for Selecting the Best Marketing Agency for your HealthTech Company

Golden Spiral

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. It’s an investment and a long-term commitment — much like a lease on a new location for your business or hiring someone for your executive team. Making the right choice can make you feel like you won the lottery. Choosing poorly can drain energy — and funds — from your company.