Fri.Nov 29, 2019

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO


Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

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What Would Shakespeare Say About Modern Marketing? 7 Quotes from the Bard Content Creators Can.

Modern Marketing

What would William Shakespeare , the Immortal Bard, say about modern-day marketing and content creation? Short of discovering how to time travel, we’ll never know. However, his works might give us some idea or at least a little inspiration.

Design 173

Build Your Business Online with an Expert SEO Company


Guest post by Michael Holder. Is your business ready to take that next step forward in growing your online visibility and website traffic? Or have your results gone stagnant and you’d like to re-evaluate your digital marketing strategy ?

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Marketing is Empathy

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. So much is written about how to instill empathy into marketing. A quick search online brings up how empathy is used in B2B marketing, how to enhance marketing with empathy, or how to make empathy part of your marketing strategy.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Delivering Episode 12: Is it time to embrace AMP for Email?


In this episode of Delivering, host Jason Rodriguez looks back at (nearly) two years of AMP for Email, its implications for the industry, and tries to answer the question of whether or not email marketers should embrace Gmail’s most recent innovation. Episode Transcript.

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More Trending

7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why when the budget is tight, organizations decide to cut down their marketing expenses. This is wrong!

What Are They Thinking? B2B Prospects and Your Landing Pages

Golden Spiral

The Article in 60 Seconds. Your landing pages are the difference between inbound lead conversion and turning a prospect away to your competition. Website User Experience Design Content Marketing

6 Best Strategies for Targeted Lead Generation

Only B2B

You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contact form will not be enough.

Smart Targeting: The Better Way to Reach Audiences & Customers


Have you ever visited a website you frequent and found that the text interacts with you?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business.

20 Creative Health Ads Examples to Get Inspired by


Advertising and digital marketing are proven ways to boost awareness and attract more customers for products or medical services. In fact, advertising budgets for this industry are growing at a constant rate, and the spend is expected to boost with at least 3,6% in 2020.

What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing.

How To Get The Dialogue Right In Your Relationship Marketing Strategy

Referral Rock

Guest Post Rodney Laws is an ecommerce expert with over a decade of experience in building online businesses. He’s worked with the biggest platforms in the world, making him the perfect person to offer advice on which platforms to build your website with.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

BIMI: What Is It And How It Helps Your Visibility


Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails.

Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

What to do now to be more competitive online. The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz.

Marketing Ideas To Grow Your Dental Practice

Altitude Branding

One of the key factors to a successful business is proper marketing. The same holds true for a successful dental practice. Apart from providing quality service to its existing patients, offering the latest treatment options, competitive pricing helps add new patients every month.

Top 10 Email Marketing Templates and Design Examples You Need to Try

Martech Advisor

Email marketing templates are coded HTML files that have pre-defined elements such as design, layout, content, structure, and styles. Marketers use these templates to create emails by altering them based on their own requirements such as brand guidelines, messaging, images, and styles.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Equity Release Schemes For The Elderly

Altitude Branding

The average life expectancy of people across the globe has increased over the last few decades thanks to modern medicine and nutrition. That means being old does not mean living on pills and resting the whole day.

Turning Data into a Viable Business Asset: The Challenges of Value Realization

Martech Advisor

Some chatbots are so “smart” that we can’t tell if there’s a human on the other side answering our questions while other chatbot interactions are frustrating with responses that are repetitive and irrelevant. So, what is the biggest difference between the two?

Social Media for Financial Services - Data Report 2019


The financial industry is a pretty challenging sector; the stakes are high, and trust is very integral. It’s not the easiest set of circumstances to manage, let alone managing your social media for financial services — so how do you incorporate social media into your digital marketing strategy

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3 Pivotal Ways CEOs can Facilitate CMO Success in 2020

Martech Advisor

CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. How can this be achieved? Here are the top 3 ways, along with insights from Bonnie Crater, CEO of Full Circle Insights.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Build a Top-Notch Remote Marketing Team


As more organizations are conducting business digitally, remote working has also become more commonplace

Solving the $50 Billion Problem of Unsold Inventory

Martech Advisor

This piece by. Kathy Leake, CEO, Trendalytics, addresses the $50 billion problems of unsold inventory in the retail industry. The column discusses how retailers can better plan and manage their inventory by leveraging consumer insights. Fashion retail is defined by a set of moving targets.