Fri.Nov 29, 2019

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

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What Would Shakespeare Say About Modern Marketing? 7 Quotes from the Bard Content Creators Can.

Modern Marketing

What would William Shakespeare , the Immortal Bard, say about modern-day marketing and content creation? Short of discovering how to time travel, we’ll never know. However, his works might give us some idea or at least a little inspiration.

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Build Your Business Online with an Expert SEO Company

Webbiquity

Guest post by Michael Holder. Is your business ready to take that next step forward in growing your online visibility and website traffic? Or have your results gone stagnant and you’d like to re-evaluate your digital marketing strategy ?

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Marketing is Empathy

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. So much is written about how to instill empathy into marketing. A quick search online brings up how empathy is used in B2B marketing, how to enhance marketing with empathy, or how to make empathy part of your marketing strategy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

10 Lead Generation Best Practices and Examples

Only B2B

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business.

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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

What to do now to be more competitive online. The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz.

Smart Targeting: The Better Way to Reach Audiences & Customers

Hubspot

Have you ever visited a website you frequent and found that the text interacts with you?

Delivering Episode 12: Is it time to embrace AMP for Email?

Litmus

In this episode of Delivering, host Jason Rodriguez looks back at (nearly) two years of AMP for Email, its implications for the industry, and tries to answer the question of whether or not email marketers should embrace Gmail’s most recent innovation. Episode Transcript.

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6 Best Strategies for Targeted Lead Generation

Only B2B

You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contact form is not enough. You will require various tools in your toolbox for enough lead generation to make your business profitable.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples.

7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why when the budget is tight, organizations decide to cut down their marketing expenses. This is wrong!

What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing.

7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why when the budget is tight, organizations decide to cut down their marketing expenses. This is wrong!

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Marketing Ideas To Grow Your Dental Practice

Altitude Branding

One of the key factors to a successful business is proper marketing. The same holds true for a successful dental practice. Apart from providing quality service to its existing patients, offering the latest treatment options, competitive pricing helps add new patients every month.

6 Best Strategies for Targeted Lead Generation

Only B2B

You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contact form will not be enough.

20 Creative Health Ads Examples to Get Inspired by

Bannersnack

Advertising and digital marketing are proven ways to boost awareness and attract more customers for products or medical services. In fact, advertising budgets for this industry are growing at a constant rate, and the spend is expected to boost with at least 3,6% in 2020.

10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

BIMI: What Is It And How It Helps Your Visibility

Belkins

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails.

How To Get The Dialogue Right In Your Relationship Marketing Strategy

Referral Rock

Guest Post Rodney Laws is an ecommerce expert with over a decade of experience in building online businesses. He’s worked with the biggest platforms in the world, making him the perfect person to offer advice on which platforms to build your website with.

BIMI: What Is It And How It Helps Your Visibility

Belkins

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails.

Equity Release Schemes For The Elderly

Altitude Branding

The average life expectancy of people across the globe has increased over the last few decades thanks to modern medicine and nutrition. That means being old does not mean living on pills and resting the whole day.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Turning Data into a Viable Business Asset: The Challenges of Value Realization

Martech Advisor

Some chatbots are so “smart” that we can’t tell if there’s a human on the other side answering our questions while other chatbot interactions are frustrating with responses that are repetitive and irrelevant. So, what is the biggest difference between the two?

How to Build a Top-Notch Remote Marketing Team

SocialBakers

As more organizations are conducting business digitally, remote working has also become more commonplace

3 Pivotal Ways CEOs can Facilitate CMO Success in 2020

Martech Advisor

CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. How can this be achieved? Here are the top 3 ways, along with insights from Bonnie Crater, CEO of Full Circle Insights.

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Social Media for Financial Services - Data Report 2019

SocialBakers

The financial industry is a pretty challenging sector; the stakes are high, and trust is very integral. It’s not the easiest set of circumstances to manage, let alone managing your social media for financial services — so how do you incorporate social media into your digital marketing strategy

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.