Fri.Mar 27, 2020

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Why CRM and Marketing Automation Need Each Other

Hubspot

When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. But it's not just about how much easier it makes your job. When the two software work together, your company will convert more MQLs to SQLs and make more sales.

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How Should We Even Think About Marketing In Times of Fear?

Marketing Insider Group

In times like this, it helps to name what we’re feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive. If you’re a regular reader of our content, you may have noticed that in light of my own feelings, I’ve been focused on basically a “business as usual” approach.

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A Simple Guide to Understanding and Creating a Website Conversion Funnel

The Daily Egg

An optimized conversion funnel can mean the difference between making a healthy profit and barely breaking even. It maximizes the profit you get from your marketing campaigns. If you run a sales-focused website, you do have a conversion funnel in place, whether you were intentional about creating it or not. Maybe it’s not optimized, but […]. The post A Simple Guide to Understanding and Creating a Website Conversion Funnel appeared first on The Daily Egg.

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Webinar: Now, Lead! The COVID-19 Global Public Health Crisis Is Your Chance

Biznology

This webinar, featuring by our CEO Jen McClure and Senior Advisor David Schlesinger continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and ma

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Create an Effective Exit Popup and Get More Conversions

The Daily Egg

What if you could boost email signups by 1,375 percent (or more)? It works on every site, can be set up in less than an hour, works forever, and catapults your signups rates. For boosting your email signups, nothing works as well as this one tactic. What if I told you that the secret to […]. The post How to Create an Effective Exit Popup and Get More Conversions appeared first on The Daily Egg.

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How to Generate Leads For Your Online Business in 2020

The Daily Egg

If you really want a bigger business, you need more leads. Once you get good at it, you’ll be able to grow any business as large as you want. It’s a superpower. To get the most leads, you’ll need a lead-generation strategies for each part of the marketing funnel. The funnel has evolved a bit […]. The post How to Generate Leads For Your Online Business in 2020 appeared first on The Daily Egg.

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How Marketing Leaders Can Manage the Impact of Coronavirus (COVID-19) on Revenue

Martech Advisor

The impact of coronavirus (COVID-19) is still only starting to show in businesses and on the economy worldwide. We looked at two recent surveys to understand the challenges business leaders and small business owners are facing and how to mitigate these challenges. Although most of us have been social distancing for less than a fortnight, businesses have started feeling the heat, with a drop in sales and revenue.

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How To Reach Out To Influencers So That They Can’t Say No

The Daily Egg

Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact. How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks? Your best […]. The post How To Reach Out To Influencers So That They Can’t Say No appeared first on The Daily Egg.

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The Ideal Guide For Social Media Ad Sizes [2020 Update]

Bannersnack

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms. Our guide includes all the right ad sizes for […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Create Sales Pages that Convert [Tips and Examples]

The Daily Egg

When you create sales pages that convert, you take some of the burden off your team. You don’t have to constantly be hustling to find prospective customers. They come to you. But let’s face it: Traffic doesn’t mean much without conversions. You need people to buy what you sell. Today, we’re going to talk about […]. The post How to Create Sales Pages that Convert [Tips and Examples] appeared first on The Daily Egg.

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Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading → The post Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Are You Using Quora in Your Social Strategy? 8 Tips to Do It Right

The Daily Egg

Quora can bring you tons of traffic and customers. These days, it’s the most popular question and answer site. Users are required to verify their names and can add bylines identifying their expertise like “Digital marketer and consultant” or “Web developer with 8 years of experience”. This means the answers and traffic are much higher […].

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Community Spotlight: Endeavor Makes Crisis Management Resources Available to Entrepreneurs Everywhere

Brandfolder

Now more than ever, global communities are coming together to build each other up and share important resources for navigating this unprecedented period of uncertainty in business. For the team.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Bookings vs Profits: Can They Co-Exist in B2B Marketing?

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck. He was, quite literally, hoping to break even on his customer relationships just to live another day.

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Mend The Gap Between B2B Buyers And Sellers With Us At Summit NA

Forrester B2B

A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. Being a Forrester|SiriusDecisions analyst is one of the best jobs in the world, and we’ve been looking forward to and preparing for our flagship event all year. […].

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty. For a retail executive—selling Grape Nuts, Jell-O, Minute Rice, and more—his comments were perhaps surprising. “You cannot buy loyalty,” he asserted. 

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How to Write an Incredible Startup Marketing Budget for 2020

Hubspot

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Of course, one of the biggest questions you'll be asked is, "How much is this going to cost?".

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Importance of Lead Generation and Content Marketing Agencies

Stevens & Tate

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have the solution, but you’ll probably groan because you’ve heard it before. “Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.

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How to Create and Maintain a SaaS Marketing and Sales Scorecard

Golden Spiral

The Article in 60 Seconds. In the world of sports, there’s a lot more to keeping score than just recording the number of points, goals, or runs scored. Teams use stat sheets and box scores to track each player’s performance in a given game. This allows them to see which lineup combinations work well so they can form winning strategies.

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10 Best B2B Marketing Agencies in Boston

Visitor Queue

It is important in business to make sure your message is not only clear but also in line with your company’s morals, beliefs, and with your product/service. We understand accomplishing this can be difficult. That is why picking a marketing agency that shares your values and specializes in your industry is essential. Agencies that understand […].

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VP of Marketing: A Day In The Life

DemandBase

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? I could wax lyrical about my amazing colleagues, insanely happy customers, and our flourishing SaaS business. Not to mention paid healthcare , free lunches, and a U2 themed meeting room. But that would be so obvious—and way too warm and fuzzy! Take your seat, marketers… Let’s talk about real-life marketing instead.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Pivoting Marketing Plans for Today’s New Reality

Allocadia

Let’s address the issue right away: this is not the spring season that marketers have been planning for. Events are cancelled, we’re all working from home , and no one is sure exactly how long this will be our new normal. We’re all going to make some changes. Start at the beginning – you’re not going to accomplish anything successfully until you get visibility into your budget.

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Ways to Market During Adverse Times – Create Aircover

Madison Logic

Events and conferences are typically the top of the marketing budget item for most organizations. Why? This is where prospective buyers can hear directly from the organizations providing the solutions that their business needs. It has been an invaluable space for marketers to create brand awareness across the industry, but the ability to leverage this offline channel has dramatically changed.

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Delivering Episode 17: An Average Subscriber’s Reaction to COVID-19 Emails

Litmus

In this episode of Delivering, host Jason Rodriguez interviews an average subscriber (his wife, Valerie Jackson) about how she’s reacting to the flurry of COVID-19-related emails in her inbox. See how a non-marketer is getting value from companies in a time of crisis. Episode Transcript. Jason Rodriguez. Day what of quarantine? Valerie Jackson.

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Working from Home due to COVID-19? Top 10 Tips from Our EXPERIENCED Remote Team

Get Lift

Change can feel difficult in uncertain times, but it's also what helps us get out of our comfort zone so we can evolve and grow as individuals. GET LIFT has been 100% virtual since last May, and it has worked well for us. We realize that due to COVID19 a lot of companies have had to transition into having their employees work remotely, so we asked our team to share their best tips on how they stay healthy and productive to help you get through this.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Flextiming is Transforming B2B Work Culture

Valasys

The first quarter of the year 2020 witnessed the outbreak of COVID-19; the situation being so severe that WHO officially declared the phenomenon a global pandemic on March 12 – causing thousands of employees in the B2B industry to work either remotely or from home. With the concept of working from home emerged the concept of ‘Flextiming’ (not a new one though).

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WFH #4: Three principles for marketing in insane times

Velocity Partners

Marketing in a crisis like covid-19 is a very hard thing to get right. Here are some principles that feel important for a time like this.

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The True Cost of Unused Martech

Martech Advisor

Wasted marketing technology is one of the top three self-reported weaknesses among CMOs. They know they could be getting more out of it but are challenged by silos and poor adoption. How do you avoid this fate? answers, Brandt Bogdanovich is the Sr. Director of Marketing at MST Solutions. Businesses tend to waste money. Not a novel concept. But it’s often not until leaders are forced to look at their expense sheets to make necessary cuts –– like many of us recently had to do

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