Fri.Mar 27, 2020

Why CRM and Marketing Automation Need Each Other


When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem.

How Should We Even Think About Marketing In Times of Fear?

Marketing Insider Group

In times like this, it helps to name what we’re feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive.

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The Best Website Development Methodologies for 2020

Altitude Branding

At this point, there are more than a billion websites available on the internet, and each one of them has a reason to exist. Some of them offer products/services, some cater to crucial problems, while some are there for fun and entertainment.

Content Marketing During a Crisis or World Event

Modern Marketing

Marketers tend to think optimistically when planning their strategies , campaigns, and events. A lot of hard work goes into their efforts, and they try to cover every detail they can. Still, they think that in the end their work will pay off and they will see results.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What are Rock Content’s initiatives in the face of the COVID-19 pandemic?


In the face of the growing COVID-19 pandemic, we at Rock Content have observed drastic changes happening on a global scale, and we understand the importance of speaking out about this theme with our readers, rockers, customers, freelancers, partners, students and the entirety of our community.

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More Trending

The Ideal Guide For Social Media Ad Sizes [2020 Update]


If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

Community Spotlight: Endeavor Makes Crisis Management Resources Available to Entrepreneurs Everywhere


Now more than ever, global communities are coming together to build each other up and share important resources for navigating this unprecedented period of uncertainty in business. For the team

Bookings vs Profits: Can They Co-Exist in B2B Marketing?

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck.

How Marketing Leaders Can Manage the Impact of Coronavirus (COVID-19) on Revenue

Martech Advisor

The impact of coronavirus (COVID-19) is still only starting to show in businesses and on the economy worldwide. We looked at two recent surveys to understand the challenges business leaders and small business owners are facing and how to mitigate these challenges.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

10 Best B2B Marketing Agencies in Boston

Visitor Queue

It is important in business to make sure your message is not only clear but also in line with your company’s morals, beliefs, and with your product/service. We understand accomplishing this can be difficult.

An Update from the Triblio Tribe: Week 2 of Social Distancing


We hope you are all doing well and that you and your family are hunkered down and healthy. Triblio HQ is closed, and our employees are all working remote from the comfort and safety of their own homes. .

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Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.”

Mend The Gap Between B2B Buyers And Sellers With Us At Summit NA

Forrester B2B

A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How To Manage Your Brand’s Social Media Presence During Coronavirus


Do you manage your brand’s social media channels? If so, this one’s for you. As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job!

How to Create and Maintain a SaaS Marketing and Sales Scorecard

Golden Spiral

The Article in 60 Seconds. In the world of sports, there’s a lot more to keeping score than just recording the number of points, goals, or runs scored. Teams use stat sheets and box scores to track each player’s performance in a given game.

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How to Write an Incredible Startup Marketing Budget for 2020


As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company.

Q&A with Peter Isaacson, CMO at Demandbase


30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

VP of Marketing: A Day In The Life


So what can I tell you about a day in the life of a VP of Marketing at Demandbase? I could wax lyrical about my amazing colleagues, insanely happy customers, and our flourishing SaaS business. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Pivoting Marketing Plans for Today’s New Reality


Let’s address the issue right away: this is not the spring season that marketers have been planning for. Events are cancelled, we’re all working from home , and no one is sure exactly how long this will be our new normal. We’re all going to make some changes.

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Delivering Episode 17: An Average Subscriber’s Reaction to COVID-19 Emails


In this episode of Delivering, host Jason Rodriguez interviews an average subscriber (his wife, Valerie Jackson) about how she’s reacting to the flurry of COVID-19-related emails in her inbox. See how a non-marketer is getting value from companies in a time of crisis. Episode Transcript.

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COVID-19: Managing a Marketing Evolution — Part 2

The Mx Group

B2B Strategy Company Culture

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group.

Never Let Go Of The Cold MQLs: Top Hacks For Lead Nurturing

Unbound B2B

What’s the Problem? One of the critical roles of any B2B marketer is to generate leads. Unfortunately, for some businesses, the job description of the B2B marketer doesn’t go further to define exactly what lead generation should look like.

Working from Home due to COVID-19? Top 10 Tips from Our EXPERIENCED Remote Team

Get Lift

Change can feel difficult in uncertain times, but it's also what helps us get out of our comfort zone so we can evolve and grow as individuals. GET LIFT has been 100% virtual since last May, and it has worked well for us.

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How Flextiming is Transforming B2B Work Culture


The first quarter of the year 2020 witnessed the outbreak of COVID-19; the situation being so severe that WHO officially declared the phenomenon a global pandemic on March 12 – causing thousands of employees in the B2B industry to work either remotely or from home.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!