Fri.Mar 27, 2020

Why CRM and Marketing Automation Need Each Other

Hubspot

When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. But it's not just about how much easier it makes your job. When the two software work together, your company will convert more MQLs to SQLs and make more sales.

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How Should We Even Think About Marketing In Times of Fear?

Marketing Insider Group

In times like this, it helps to name what we’re feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive. If you’re a regular reader of our content, you may have noticed that in light of my own feelings, I’ve been focused on basically a “business as usual” approach. That’s what helps me: consistency. Creating content, helping our customers, taking walks, even doing yoga – and bourbon.

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The Best Website Development Methodologies for 2020

Altitude Branding

At this point, there are more than a billion websites available on the internet, and each one of them has a reason to exist. Some of them offer products/services, some cater to crucial problems, while some are there for fun and entertainment. In a situation like this, it is straightforward to say that every concept, effect, and design on the internet has been used up at someplace or the other.

Content Marketing During a Crisis or World Event

Oracle

Marketers tend to think optimistically when planning their strategies , campaigns, and events. A lot of hard work goes into their efforts, and they try to cover every detail they can. Still, they think that in the end their work will pay off and they will see results. They might encounter a misstep or setback, but they can regroup and make the proper adjustments to their planning.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What are Rock Content’s initiatives in the face of the COVID-19 pandemic?

RockContent

In the face of the growing COVID-19 pandemic, we at Rock Content have observed drastic changes happening on a global scale, and we understand the importance of speaking out about this theme with our readers, rockers, customers, freelancers, partners, students and the entirety of our community. Before we start, we’d like to express our concern — our heart goes out to the ones who have been affected by Coronavirus in any shape or form.

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How Marketing Leaders Can Manage the Impact of Coronavirus (COVID-19) on Revenue

Martech Advisor

The impact of coronavirus (COVID-19) is still only starting to show in businesses and on the economy worldwide. We looked at two recent surveys to understand the challenges business leaders and small business owners are facing and how to mitigate these challenges. Although most of us have been social distancing for less than a fortnight, businesses have started feeling the heat, with a drop in sales and revenue.

The Ideal Guide For Social Media Ad Sizes [2020 Update]

Bannersnack

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms. Our guide includes all the right ad sizes for […]. Marketing Social Media social media ad sizes

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world? This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Discussion hosts Vivian Swertinski, Higher Logic Sr.

Community Spotlight: Endeavor Makes Crisis Management Resources Available to Entrepreneurs Everywhere

Brandfolder

Now more than ever, global communities are coming together to build each other up and share important resources for navigating this unprecedented period of uncertainty in business. For the team

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading → The post Which Content Marketers Will Do Well in the Post-Shutdown World? The Weekly Wrap] appeared first on Content Marketing Institute. Company News

Bookings vs Profits: Can They Co-Exist in B2B Marketing?

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck. He was, quite literally, hoping to break even on his customer relationships just to live another day. In the VC community, that’s seen as aggressive but not necessarily crazy.

10 Best B2B Marketing Agencies in Boston

Visitor Queue

It is important in business to make sure your message is not only clear but also in line with your company’s morals, beliefs, and with your product/service. We understand accomplishing this can be difficult. That is why picking a marketing agency that shares your values and specializes in your industry is essential. Agencies that understand […]. The post 10 Best B2B Marketing Agencies in Boston appeared first on Blog Visitor Queue. B2B Marketing Marketing Agency Marketing Agencies

An Update from the Triblio Tribe: Week 2 of Social Distancing

Triblio

We hope you are all doing well and that you and your family are hunkered down and healthy. Triblio HQ is closed, and our employees are all working remote from the comfort and safety of their own homes. . If there’s one thing we’ve learned over the past 2 weeks it’s that we’re all going through this together. With that outlook in mind, we wanted to share some advice on how we’re working together, as a company, to get things done and create a sense of normalcy during these uncertain times. .

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty. For a retail executive—selling Grape Nuts, Jell-O, Minute Rice, and more—his comments were perhaps surprising. “You cannot buy loyalty,” he asserted.

The Unstoppable Rise of Marketing Intelligence Platforms

QuanticMind

Does your business need a marketing intelligence platform to centralize all those disparate data sources? Data has always been important in digital marketing. Performance marketers have long been tracking their campaigns and using basic attribution models (first click, last click, etc.) to analyze performance and decipher what tactics and approaches work for them. In 2020, though, things are much more complicated.

How To Manage Your Brand’s Social Media Presence During Coronavirus

Brandpoint

Do you manage your brand’s social media channels? If so, this one’s for you. As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! We encounter new surprises daily and are good at keeping our heads on a swivel to stay on top of the most recent news or trends. Even so, COVID-19 has proven to be unlike any other situation we have encountered before.

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of a major crisis, the pressure skyrockets. What should your brand say when the facts and the future are uncertain? And how should you say it when new developments are coming in by the hour, or minute? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

WFH #4: Three principles for marketing in insane times

Velocity Partners

Marketing in a crisis like covid-19 is a very hard thing to get right. Here are some principles that feel important for a time like this

Delivering Episode 17: An Average Subscriber’s Reaction to COVID-19 Emails

Litmus

In this episode of Delivering, host Jason Rodriguez interviews an average subscriber (his wife, Valerie Jackson) about how she’s reacting to the flurry of COVID-19-related emails in her inbox. See how a non-marketer is getting value from companies in a time of crisis. Episode Transcript. Jason Rodriguez. Day what of quarantine? Valerie Jackson. I don’t know, like 13 or something.

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How to Create and Maintain a SaaS Marketing and Sales Scorecard

Golden Spiral

The Article in 60 Seconds. In the world of sports, there’s a lot more to keeping score than just recording the number of points, goals, or runs scored. Teams use stat sheets and box scores to track each player’s performance in a given game. This allows them to see which lineup combinations work well so they can form winning strategies. Sales Strategy Leadership

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Q&A with Peter Isaacson, CMO at Demandbase

ClickZ

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category. The Demandbase ABM platform helps companies identify, engage, and ultimately grow their relationships with their customers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Pivoting Marketing Plans for Today’s New Reality

Allocadia

Let’s address the issue right away: this is not the spring season that marketers have been planning for. Events are cancelled, we’re all working from home , and no one is sure exactly how long this will be our new normal. We’re all going to make some changes. Start at the beginning – you’re not going to accomplish anything successfully until you get visibility into your budget. Understand what’s committed, where you have wiggle room, and what costs can be recouped. .

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Never Let Go Of The Cold MQLs: Top Hacks For Lead Nurturing

Unbound B2B

What’s the Problem? One of the critical roles of any B2B marketer is to generate leads. Unfortunately, for some businesses, the job description of the B2B marketer doesn’t go further to define exactly what lead generation should look like. In most cases, the business leaders only go as far as saying, ‘just get us leads, and get us lots of them!’. When this happens, marketing naturally focuses on the quantity and not on the quality of leads.

COVID-19: Managing a Marketing Evolution — Part 2

The Mx Group

B2B Strategy Company Culture

Working from Home due to COVID-19? Top 10 Tips from Our EXPERIENCED Remote Team

Get Lift

Change can feel difficult in uncertain times, but it's also what helps us get out of our comfort zone so we can evolve and grow as individuals. GET LIFT has been 100% virtual since last May, and it has worked well for us. We realize that due to COVID19 a lot of companies have had to transition into having their employees work remotely, so we asked our team to share their best tips on how they stay healthy and productive to help you get through this.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.