Fri.Apr 09, 2021

Pro Tips for Writing a Better Content Calendar


Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit, you’re in the right place if you’re looking to find some pro tips for writing a better content calendar in 2021!

Kids and keyboards don’t mix for social media managers


Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.


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Meet the Key Stakeholders Driving Technology Purchase Decisions


The B2B buying process has significantly changed over time, with additional stakeholders getting involved and more than 70% of the buyer’s journey being completed before a sales engagement. But one thing still remains the same.

How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]

Content Marketing Institute

Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Debunking Link Building Myths in 2021


On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them

More Trending

Say So Long to These 8 B2B Digital Marketing Myths


If you are a marketer, be it B2B or B2C, digital marketing is your jam. Without investing in digital marketing strategies, you are left with absolutely no choice in B2B. As we become more dependent on technology, confusion seeps in about new and trending concepts and about old standbys. .

How to Get More Blog Followers: 14 Proven Ways to Increase your Readers


Do you want to get more blog followers? A blog can increase traffic to your site and help convert visitors into customers and subscribers. But attracting loyal readers is easier said than done.

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Transforming your ABM Strategy with Predictive Orchestration


Orchestration is a holistic, automated approach to ABM that dynamically adjusts to your account’s activities. Encompassing an ABM program’s functions from start to finish, orchestration makes small nuances simple and automatic.

Champion meets Mr. James Ashton

Champion Communications

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Simplify Lead Scoring with AI


Over the past year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting.

Connecting After Cookies: How Identity Matching powers people-based marketing


Email marketers know identity matching is a necessary tool for connecting customers across channels. In short, it provides the fuel for them to deliver people-based marketing powered by accurate, complete and connected information about people.

The B2B Marketer’s Quick Start Guide: Content Experience

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many.

How to Use Google Search Console for SEO: A Complete Guide via @sejournal, @annaleacrowe

Search Engine Journal

This is the ultimate guide to the ins and outs of Google Search Console every SEO professional needs to read. The post How to Use Google Search Console for SEO: A Complete Guide appeared first on Search Engine Journal. SEO Tools

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)


Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won't have enough revenue to run a sustainable business.

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What Is a Drip Campaign? Hint: It Will Help Amp up Your Email Marketing


What is a drip campaign? A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days.

20 Best Free SEO Tools That Will Improve Your Site

Method and Metric

SEO tools take out the tedious work of sifting through data for information on our analytics. They allow you to see where there are gaps in your website, determine what part of your marketing strategy is working and help you identify areas of improvement.

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Branding Vs. Sales: An Eternal Content Debate


Should your content focus on branding? Or selling? Something else? All of the above? Let's slow down and think through this. There is a time and place for all of these. And you need a strategy to make those determinations. Here's more from Divvy's Brock Stechman.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Ways to Drive Operational Efficiency with Revenue Operations

SmartBug Media

Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before.

A Plain English Guide to Real Time Bidding


Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept.

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How To Create And Market A Non-Fungible Token In 2021

Alejandro Rioja

If I tell you a digital painting was recently sold at an auction house for a staggering sum of $69 million, the bidding winner will not even receive the print! Does it make sense?

Search Console Introduces Regex Filters & More Digital Marketing News via @sejournal, @shepzirnheld

Search Engine Journal

Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O'Clock. The post Search Console Introduces Regex Filters & More Digital Marketing News appeared first on Search Engine Journal. News SEJ Network

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Training a Team of SEO Content Creators


Building a content team from scratch is no mean feat. Here are some actionable tips based on real-world experience. The post Training a Team of SEO Content Creators appeared first on MarketMuse. Content Creation

Facebook Adding Context Labels to Pages Seen in News Feeds via @sejournal, @martinibuster

Search Engine Journal

Facebook will begin testing labels applied to articles in USA member feeds in order to provide more context and avoid confusion The post Facebook Adding Context Labels to Pages Seen in News Feeds appeared first on Search Engine Journal. Facebook News

Blog: What Are the Benefits of Conversational AI?


It wasn’t that long ago that artificial intelligence (AI) was viewed as science fiction. Today, most people interact with an AI without even realizing it—through apps, predictive software, analytics tools, and more. In fact, AI is becoming so commonplace that it’s often invisible.

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10 Tips for Cleaning up After a Google Ads Account Takeover via @sejournal, @beyondthepaid

Search Engine Journal

Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide. The post 10 Tips for Cleaning up After a Google Ads Account Takeover appeared first on Search Engine Journal. Paid Search

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.