Biznology
NOVEMBER 1, 2021
Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place, companies avoid changing vendors as much as possible. So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model.
Marketing Insider Group
NOVEMBER 1, 2021
A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy.
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Contently
NOVEMBER 1, 2021
The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically. Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. They found that most effective content is personalized, relevant, timely, and informative, while making an impact across the customer journey.
Content Marketing Institute
NOVEMBER 1, 2021
Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. Continue reading → The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
NOVEMBER 1, 2021
Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. Here's how they work. The post Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
NOVEMBER 1, 2021
Google is now showing a new set of search results when people look for deals. All products with a "deals" badge are eligible to appear. The post Google Enhances Search Results For “Deals” Queries appeared first on Search Engine Journal.
ClearVoice
NOVEMBER 1, 2021
There are a lot of content creators out there, but all are not created equal. There are those who have a full book of work and they love the work they do. There are others who are perpetually looking for work and taking on work they don’t actually enjoy. Once upon a time, I was a freelance content creator. Five years later, I run my own content marketing firm where I regularly hire and work with writers.
Search Engine Journal
NOVEMBER 1, 2021
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. The post Google Shares Tips For Optimizing Job Postings appeared first on Search Engine Journal.
Martech
NOVEMBER 1, 2021
“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection to revenue becomes really clear.”. He’s talking about search engines and search engine optimization. Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
NOVEMBER 1, 2021
Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. Here's why it matters to marketers. The post Can Pro-Privacy Search Engines Replace Google? appeared first on Search Engine Journal.
Martech
NOVEMBER 1, 2021
Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things that make budgeting difficult. Pricing models change for products and services. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. It’s hard to determine what needs will come up, even in the near future.
Search Engine Journal
NOVEMBER 1, 2021
OptinMonster WordPress Plugin REST-API implementation exposes publishers to full site takeover and threat of malicious downloads The post OptinMonster Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.
Heinz Marketing
NOVEMBER 1, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
NOVEMBER 1, 2021
Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns. The post 7 Proven Tips To Get Influencers To Promote Your Brand On A Budget appeared first on Search Engine Journal.
Martech
NOVEMBER 1, 2021
Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have it still be delicious)! Story splitting is one way you can deliver value to your value by serving it up in bite-sized chunks. Here’s an infographic you can pin on the wall to help you to remember to think small and stay agile.
Search Engine Journal
NOVEMBER 1, 2021
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on Search Engine Journal.
ConvertKit
NOVEMBER 1, 2021
I consider the first time I met Drew Holcomb to be from my small grey IKEA recliner in California, with my phone propped up on the arm of the chair, watching him and his wife Ellie sing on Instagram Live the week of March 2020 when the world shut down. . They were some of the first artists to comfort the world through song, remotely – stemming in part from Drew’s understanding that music offers hope in tough times, something he learned when he was 17 and lost his younger brother, Jay.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 1, 2021
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How to Evaluate Site Quality for Link Building [Webinar] appeared first on Search Engine Journal.
seo.co
NOVEMBER 1, 2021
Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. We hope this post on keyword search volume will help you understand the topic better and use the tools so you can reliably predict which keywords will drive more traffic to your site and produce more engagement and sales.
Benchmark Email
NOVEMBER 1, 2021
Pillar pages should be an integral part of your content strategy. Creating pillar pages is one of the best ways to strengthen your SEO strategy, boost your website traffic, and generate more inbound links to your website. A pillar page is generally a detailed guide or helpful resource on a specific topic. Most successful websites… The post How to Create a Pillar Page that Ranks appeared first on Benchmark Email.
Martech
NOVEMBER 1, 2021
The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). Yet many of these systems neglect key aspects of consumer data protection. In fact, brands could be failing to meet compliance regulations altogether. “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference. “J
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ConvertKit
NOVEMBER 1, 2021
The road to monetization for creators isn’t one clear path with set milestones. It’s full of twists and turns. Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. Just because you don’t have a product to sell yet doesn’t mean you can’t get paid for the content you’re already creating.
Velocity Partners
NOVEMBER 1, 2021
Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
Inbox Insight
NOVEMBER 1, 2021
Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Our previous article Tech Buyer Insights 2021/22: What are the top challenges driving demand? took a deep dive into the biggest pain points faced by tech buyers moving into 2022. However, while knowing the greatest pain points for today’s B2B tech buyers is important, turning this into actionable insight which can transform your content marketing strate
Martech
NOVEMBER 1, 2021
Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. Those relationships can hardly be seamless without allowing some degree of access to data and systems. While cloud-based software is no longer generally regarded as less secure than on-prem applications, security risks do exist. That’s why a consortium of tech companies, including Google, Salesforce, Slack and Okta, the secure identity platform, have worked together to develop
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesIntel
NOVEMBER 1, 2021
LinkedIn transformed the way working professionals network and became a pillar of sales outreach. . LinkedIn Sales Navigator is an excellent tool. It makes it easier to locate, connect, and keep in touch with prospects, referrals, and customers. You obtain quick summaries rather than spending hours manually tracking prospect behavior on the site. This implies more time for high-value tasks such as phoning individuals or having meetings.
Martech
NOVEMBER 1, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it wasn’t the smoothest launch was it? Where to start? Mark Zuckerberg isn’t the most natural on-camera performer and it was probably beyond his capabilities to make the video announcement of Meta (as the Facebook comp
Go Beyond SEO
NOVEMBER 1, 2021
The question “What do you do?” has basically become synonymous with “Who are you?”. There’s a reason it almost always follows “What’s your name?” in polite conversation. But there’s another thing that can be communicated when you answer that question. When you say, “I’m a lawyer” and offer nothing more, most people don’t know where to go with a short answer like that.
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