Tue.Apr 26, 2022

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60% of Marketers Admit They Still Don’t Fully Understand the Metaverse

KoMarketing Associates

The metaverse, which is the digital space where users can connect in a virtual environment, is continuing to grow in prominence across several industries. Now, new research indicates that more marketers are looking to determine how the metaverse fits into their strategies. Unsupervised recently shared the results of its survey that asked 802 marketers their current views on the metaverse, and 60% admitted that they don’t fully understand it.

Planning 198
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Six Paths to Better Copywriting and Digital Content

Webbiquity

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

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Companies: Pull Your Heads Out of the Social Media Security Sand

Biznology

Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise and cost big-name companies millions of dollars every year. That’s the equivalent of sticking your head in the cybersecurity sand. But I think there are signs that 2022 may be the year this really changes.

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The Importance of Humanness in B2B Content Experiences

Marketing Interactions

What is it that puts the humanness in business experiences? A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. In the study, people interacted with either a chatbot or a human, but 37% were unable to distinguish whether the interaction they had was with a human or an AI-driven machine.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards. Dashboards are business performance reporting tools that illustrate information vital to achieving your business goals. Well-designed performance management dashboards serve as a performance measurement vehicle and provide insights into areas where improvements can be made and to dir

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A Guide to Boolean Searches for Recruiters

Zoominfo

Boolean logic is nothing new. In fact, it’s over 150 years old: British mathematician George Boole developed Boolean algebra in 1847. In the 1930s, the method was applied to the study of switching circuits, and modern computing was born. Over the years, Boolean algebra has become the fundamental query methodology on which search engines are based. Essentially, Boolean logic makes a search more effective by establishing relationships between different variables.

Zoominfo 130
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ClickUp Review

The Daily Egg

ClickUp is a cloud-based project management tool that strikes a delicate balance between providing the right number of features and ensuring affordability. The post ClickUp Review appeared first on The Daily Egg.

Features 119
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Irrelevant marketing has consumers turning off brands

Martech

Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).

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Martech is consolidating, but what will the 2022 landscape reveal?

chiefmartech

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to drive email innovation with programmatic coverage

Martech

“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th

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Tips for Writing Effective Blog Post Titles

Benchmark Email

The hard work that you put into crafting informative blog posts only pays off if you get eyes on them, and nailing the blog post title is the first step to making sure that you’re capturing the attention of as many readers as possible. A good blog post title makes all the difference in the… The post Tips for Writing Effective Blog Post Titles appeared first on Benchmark Email.

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Missing the Forest for the Trees: Leading vs. Lagging Metrics

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. Too long, didn’t read: Goodhart’s Law should be used for leading metrics, but lagging metrics make great targets. In fact, the further downline you go, the better they get (to a point). Today we are going to be talking about a topic I have been exploring for a while: Goodhart’s “Law”. For those of you who are unfamiliar, the adage goes “when a measure becomes a target, it ceases to be a good measure.”.

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5 Clever B2B Social Media Campaigns

BOP Design

In the social media world, creating a campaign for B2B brands can be a challenge. How can you engage your target audience and educate them about your products or services? Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with M

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Add Automatic Closed Captioning on YouTube

Vidyard

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 95
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The deprecation of Google Analytics (as we’ve known it)

Martech

It’s time to be excited about the great migration. The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). There were mixed responses, to say the least – conflicting tweets, memes and disappointed forum posts were generally the first reactions to the news, and it proves that this drastic move needed to happen at some point.

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Top 10 SEO Priorities For Your First Week As A New Marketing Manager via @sejournal, @drumming

Search Engine Journal

New jobs can seem like a whirlwind. Set the foundation for your longer-term SEO success with these 10 steps and start your first month strong. The post Top 10 SEO Priorities For Your First Week As A New Marketing Manager appeared first on Search Engine Journal.

SEO 100
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Neurologist Marketing: Using Neurology Leads Profile and Contact Database

Lake B2B

Imagine running marketing campaigns to generate demand from neurologist email lists that also gives you real-time data insights. These insights on your neurologist target audience and their buying behavior holds the key to become omnipresent in your marketing campaigns and re-engage with profiles that have already visited a page or clicked through a specific product […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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You Can Fight Climate Change and Boost Revenue – See How These Ecopreneurs Do It

Salesforce Marketing Cloud

A recent United Nations report predicts the earth will be unlivable within the decade if we aren’t able to limit global warming to 2 degrees Celsius. While this news might induce anxiety for us, ordinary citizens, it inspires climate action for a select few. These people have decided to help stem the tide of the climate crisis. They’ve dedicated resources to work on climate solutions.

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Increase Customer Retention & Renewals with HubSpot Service Hub and HubSpot Sales Hub

SmartBug Media

Your product is amazing, and you’ve nailed down your niche market. Now it's time for the true test of your hard work: scaling effectively. So ask yourself and your leaders, “What is growth?” Does growth mean acquiring new customers? Or dedicating resources to existing customers? Maybe a mixture of both? Let’s add more context and define why customer retention and renewals are important.

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How To Automate Google Ads – No Coding Required via @sejournal, @brookeosmundson

Search Engine Journal

Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required! The post How To Automate Google Ads – No Coding Required appeared first on Search Engine Journal.

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Good morning: An organization without sergeants is an organization without a clue

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you always do for others and let others do for you. Strange fact of the day: The Russian Army has no sergeants.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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WP Engine Ending Support for.htaccess via @sejournal, @martinibuster

Search Engine Journal

WP Engine announced that.htaccess will no longer be supported. Believe it or not, this might be the future of web hosting. The post WP Engine Ending Support for.htaccess appeared first on Search Engine Journal.

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What Is a Salesforce Designer?

Salesforce Marketing Cloud

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? Salesforce helps more than 150,000 customers across myriad businesses, nonprofits, and institutions to connect with their customers.

Design 97
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You’re interested in ABM but what will it cost?

Martech

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything.

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Improve Rankings With This Off-Page SEO Checklist For Restaurants via @sejournal, @andreeaa_voicu

Search Engine Journal

Tick all the items on this off-page SEO checklist for restaurants to increase your eatery's online visibility and rank higher in search. The post Improve Rankings With This Off-Page SEO Checklist For Restaurants appeared first on Search Engine Journal.

SEO 92
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to create an executive communications strategy that builds your business

Sprout Social

It goes without saying that the world of work has changed. Remote work is in, and the days of the invisible C-suite are out. And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity.

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Twitter Bans Climate Change Denial Advertising via @sejournal, @BrianFr07823616

Search Engine Journal

Twitter announces a sitewide ban on ads denying the scientific consensus around climate change. The post Twitter Bans Climate Change Denial Advertising appeared first on Search Engine Journal.

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How to Sell an eBook on WordPress in 4 Easy Steps

Optinmonster

Do you want to learn how to sell an eBook on WordPress? It’s very simple with the right tools. We will show you how to use the best digital download plugin to sell your eBooks. In this article, you will learn the best way to sell eBooks online with WordPress. Can You Sell Digital Products on WordPress? Digital products like eBooks are a relatively easy way to make money on your WordPress website.

Amazon 84