Tue.Apr 24, 2012

Too Much Crappy Social Media Content!

Digital B2B Marketing

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit).

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com.

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Trending Sources

Content Strategy Ain’t Just For Large Companies

Marketing Insider Group

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies.

Don’t Roll Your Eyes at Social Media Influencers

Biznology

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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How Google Search Works, In a Nutshell

Hubspot

Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? If this question has ever crossed your mind, keep reading. This post should simplify things for you.

Paul Greenberg on Social Customers

Paul Gillin

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response.

How to Use Hashtags on Twitter: A Simple Guide for Marketers

Hubspot

Every time we host live webinars (and as this long list suggests , that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain! What is a hashtag? A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags. What does a hashtag do?

How to Use Google+ Hangouts for Business

EMagine B2B Blog

Hangouts are an important, yet often unused feature of Google+ for businesses. Similar to Skype or a webinar, Hangouts allow you to host a video chat with up to 10 people that you have in your Circles. What makes Hangouts better than the alternatives are the very reasons you should be using them for your [.]. B2B Web Strategy

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Is Your Sales & Marketing Team Ready for a CRM?

Hubspot

As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it!

An Example of a Well Executed Event: Blueglass 2012

Modern B2B Marketing

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)

ViewPoint

As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail.

SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize

Modern B2B Marketing

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Share to Pinterest: SnapApp Adds The Pinterest Button

SnapApp

In a short amount of time, Pinterest has been gained an impressive amount of traction. In fact, it is now the third largest social network after Facebook and Twitter. That's very impressive for such a relatively new social network! Something I am sure Google+ is envious of.)