Tue.Apr 24, 2012

Trending Sources

Too Much Crappy Social Media Content!

Digital B2B Marketing

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit).

What the $200 Million Tweet Can Teach You About Personal Influence

grow - Practical Marketing Solutions

Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something.

Gartner: the Growing Role of the Social Customer Experience

Conversionation

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view.

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Zappos company values. What are your values?

Fearless Competitor

I had the pleasure of interviewing Jenn Linn, the CEO of Delivering Happiness (a Zappos creation) for Mad Marketing TV a couple of weeks ago. One of the things I love about Zappos is the whole idea of delivering happiness – to employees, to strangers and to customers.

Introducing “The Blog Tree: UK Edition” [Infographic]

It's All About Revenue

Pinterest: New Tool for Marketing in the A/E/C Industry

Marketri

It seems like Pinterest has practically exploded onto the social media scene and has quickly garnered attention both from users and from folks in the marketing space.

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How to Use Google+ Hangouts for Business

EMagine B2B Blog

Hangouts are an important, yet often unused feature of Google+ for businesses. Similar to Skype or a webinar, Hangouts allow you to host a video chat with up to 10 people that you have in your Circles. What makes Hangouts better than the alternatives are the very reasons you should be using them for your [.]. B2B Web Strategy

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Toolkit - easel.ly Infographic Creation Tool

Savvy B2B Marketing

The Savvy Sisters love a good infographic! We post them in this Toolkit feature, share them in our original posts and on Twitter. We are information junkies and we know many our readers are too! So when Jamie came across this new infographic creation tool easel.ly we were excited to share it with all of you. Please check it out and tell then fill out the feedback form for the easel.ly development team. A word of caution about infographics, they are only as good as the information behind them.

Tools 33

5 B2B Sales Tips from Sun Tzu’s “The Art of War”

Sales Intelligence View

Recently, I picked up an ancient and incredibly popular book: Sun Tzu’s Art of War. If you haven’t read it, I highly encourage you do as it only takes about an hour or so to read the book in its entirety.

How Google Search Works, In a Nutshell

Hubspot

Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? If this question has ever crossed your mind, keep reading. This post should simplify things for you.

Paul Greenberg on Social Customers

Paul Gillin

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How to Use Hashtags on Twitter: A Simple Guide for Marketers

Hubspot

Every time we host live webinars (and as this long list suggests , that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain! What is a hashtag? A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags. What does a hashtag do?

Social Media’s Influence: Content is Key!

WindMill Networking

HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it. We’ve seen this over the past year with Tahrir Square and the Arab Spring as well as with the Occupy Wall Street movement that escalated to global proportions. Social media users have become major players in social change.

Another Facebook Photo Change for B2B Companies

Social Media B2B

Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos.

Is Your Sales & Marketing Team Ready for a CRM?

Hubspot

As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Lead Gen Opportunities PR Pros Should Seize

Sazbean

Most people don’t think of PR professionals and brand marketers as lead generators. After all, it’s hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. It’s simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal.

An Example of a Well Executed Event: Blueglass 2012

Modern B2B Marketing

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right.

B2B 7

Inside Sales Relationships: The Importance Of Customer Service

Sales Prospecting Perspectives

If you have read my blogs in the past, you know I that follow the Harvard Business Review on Twitter and enjoy reading the many articles, blogs, and “management tips” they post online. Well I am going to reference another one today! I was looking at the HBR’s “The Management Tip” posted on April 20th that was focused on customer relationships.

SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize

Modern B2B Marketing

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

VIDEO: Facebook Isn't Enough for Your Business

Client Bridge

In the following video, Entrepreneur writer Mikal Belicove explains why a business page on Facebook is useful, but no substitute for a business website. Your website is all about you and your branding, nothing else. Not everyone uses Facebook. Not everyone wants to use Facebook for business or to learn about a business. Your website if focused on your calls to action, Facebook isn't. View Original Article

First Step Toward Green Marketing Plan

Marketing Edge

The key to green marketing is establishing a foundation for your product and service. Green marketing has emotional connections between your brand and consumer sentiment. When consumers consider. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post Uncategorized Earth Day Eco-friendly marketing Green marketing

Marketing Made Simple TV to premier next week

Fearless Competitor

Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show next week, Marketing Made Simple. Marketing Made Simple is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)

ViewPoint

As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A Tale of Two Salesmen

Business Growth Development

I don’t know too many people who thoroughly enjoy car shopping. I know people who love haggling and that thrill of getting the best price possible, but who likes spending their Saturday afternoon at a car dealership? My friend Adam and I have both been looking for cars for a few months now.

Share to Pinterest: SnapApp Adds The Pinterest Button

SnapApp

In a short amount of time, Pinterest has been gained an impressive amount of traction. In fact, it is now the third largest social network after Facebook and Twitter. That's very impressive for such a relatively new social network! Something I am sure Google+ is envious of.)

A Tale of Two Salesmen

Business Growth Development

I don’t know too many people who thoroughly enjoy car shopping. I know people who love haggling and that thrill of getting the best price possible, but who likes spending their Saturday afternoon at a car dealership? My friend Adam and I have both been looking for cars for a few months now.