Fri.Aug 03, 2018

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Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

Marketing Insider Group

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. There’s a lot of confusion and mystification (particularly with non-marketing management) about what actually should go into a marketing plan. Many view marketing plans […].

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How to make interactive video for free

Biznology

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer, like to start up a webinar and see clickable “chapter headings” — so you can skip ahead to the interesting stuff? Wouldn’t your sales team like to enrich product videos with new options — like seeing more in-depth info — right there in the video window?

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What the Health and Wellness Industry Can Teach Us About Good Content

Contently

A few months ago, I decided to improve my lifestyle and eating habits. The process has made me into a different kind of consumer in more ways than one. I’ve gotten to the point where I read fitness content as carefully as I read menus. Before trying to live healthier, I had no idea how much fitness content was floating around online. We’re surrounded by messages about our bodies all day, and every few years someone will proclaim they’ve developed a shiny new way to get healthy.

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The Plain English Guide to Machine Learning vs. Deep Learning

Hubspot

The business world often uses the terms machine learning, deep learning, and artificial intelligence as interchangeable buzzwords. The problem? Each is uniquely different from its siblings. With so much terminology describing different pieces of the same AI puzzle, it’s easy to misunderstand various components. AI has been around for decades in business and government, but it’s still a relatively new addition to many sectors.

Gartner 93
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Friday Fives: Our Director, Publisher Acquisition Talks About Understanding Publisher Needs, Data, and His Favorite Vacation

33Across

Establishing and maintaining close relationships with publishers is crucial to our success at 33Across. Saajan Patel, our Director of Publisher Acquisition understands the specific needs for our publishers. The post Friday Fives: Our Director, Publisher Acquisition Talks About Understanding Publisher Needs, Data, and His Favorite Vacation appeared first on 33Across.

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#SproutChat Calendar: Upcoming Topics for August 2018

Sprout Social

Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! See a topic that interests you? Use the “add to calendar” button for a calendar reminder.

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The Simple Truth Behind the Power of Influencer Marketing

Metadata

Some of you will only have to flip back a couple of chapters, others of us may need to go back to near the beginning of the book but we all remember high school, right? Remember the coolest guy or girl in the school? Maybe they were star athletes or were academically gifted. Maybe they wore the most fashionable clothes or drove the coolest car. For a few years of our lives especially during our formative years, these people were approaching some type of demigod status!

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Video Content Management 101

Vidyard

Your mom was right: staying organized is critical to your success—and your video library is no different. In this blog post, we’ll take you through some of the content management strategies that we’ve put into practice in our own Vidyard marketing instance. Whether you’re looking to set up your shiny new video library for success or just get a better handle on your existing content, we hope you’ll find tips and best practices that will help.

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Digital Audio Advertising Is Booming: Here’s Why

Albert

August. 3. 2018. by Oren Langberg. Lead Sales Egineer. Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Are You Earning Your B2B Tech Customer's Trust?

Golden Spiral

Look around. The economy is up. The stock market is popping. Reports say that consumer confidence is high. That means that our culture is shopping more—both individual consumers and companies. The B2B tech space is growing as companies continue to rely on tech solutions for critical business needs. Enter the paradox: More interactions give B2B tech companies more opportunities to earn trust, educate and nurture leads, and win business.

B2B 59
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Aon Shares Why Its Content Scorecard Is a Must

Content Marketing Institute

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences. Yet many of us struggle to measure the impact of the stories we tell.

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[Webinar] How B2B Purchasing Decisions Have Changed

MarketJoy

Written By. Rahul Thakur. Share. Get a Free Quote. [contact-form-7]. MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. A big thanks to Larry Reeves, the CEO of AA-ISP. There MarketJoy’s VP of Customer Success – Curtis Bendt discussed about B2B buyer personas and their changing behavior while buying any product or service.

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21 Real Estate Slogans to Inspire Your Own

Hubspot

Real Estate Taglines and Slogans. “Move to What Moves You” - Halstead Property. “Your Gateway to a Richer Life” - Town and Country Real Estate, The Hamptons. “Move/Forward” - Bond Real Estate. “Where Dreams Come Home” - Coldwell Banker. “Find Your Nook” - Nooklyn.com. “Be Home” - Corcoran Group. “Let us Guide you Home” - Compass. Real estate is a crowded field.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Every Marketer is in Sales Enablement - or Should Be

A Better Jones

I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company. But we also need to remember that within every department and every role, you may have more than one customer. There’s the company’s customer - whom you’re all there to serve - and your internal customer.

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The Definition of a Corporation in Less Than 100 Words [FAQ]

Hubspot

Ever since the Great Recession , the word “corporate” has had a negative connotation. The leaders of major corporations dismantled the world economy during the events prior to the financial crisis, and the wreckage sparked harsh animosity toward big companies that had an “Inc.” at the end of their name. But contrary to popular belief, corporations aren’t just made up of a bunch of unethical executives who wear thousand-dollar suits to work everyday.

FAQ 57
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Seamlessly Transfer Calls with Outreach Voice

Outreach

When you have a prospect on the line who is ready to buy, you want to focus on giving them what they want in the fastest and most efficient way possible. One thing that isn’t fast or efficient: trying to hunt down the right account executive, sales engineer, or solutions consultant to join a call when your prospect is ready to buy. You don’t want to create artificial blockers to a deal because you don’t have the right process in place to quickly connect a prospect to the correct person on your t

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How to More Effectively Differentiate from the Competition?

The ROI Guy

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business. Did you know. 58% - Most buyers saw little difference among sellers, and over 10% found no difference at all (CSO Insights - Buyer Preferences Survey) 41% of sa

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Digital Audio Advertising Is Booming: Here’s Why

Albert

The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. The post Digital Audio Advertising Is Booming: Here’s Why appeared first on Albert™.

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The Simple Truth Behind the Power of Influencer Marketing

Metadata

Some of you will only have to flip back a couple of chapters, others of us may need to go back to near the beginning of the book but we all remember high school, right? Remember the coolest guy or girl in the school? Maybe they were star athletes or were academically gifted. Maybe they wore the most fashionable clothes or drove the coolest car. For a few years of our lives especially during our formative years, these people were approaching some type of demigod status!

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AIM Flash Interviews: Mike Dadlani, VP Media & Data Partnerships, ibotta

AdSquare Audiences in Motion

Ibotta is the premier destination for rewarded shopping on mobile, and has paid out more than $200 million in cash back to its users. Launched in 2012, Ibotta has nearly 22 million downloads, and is among the most widely used shopping apps in the US. Mike Dadlani, VP Media & Data Partnerships at ibotta moderating a panel discussion during AIM NYC in May 2018 During our Audiences In Motion event in NYC earlier this year, we talked to Mike Dadlani who is the Vice President of Media & Data

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How Technographics can help create better Customer Experiences for B2B Marketers

DemandMatrix

In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Does the Data Ever Lie?

EverString

Sometimes. The post Does the Data Ever Lie? appeared first on EverString.

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How Technographics can help create better Customer Experiences for B2B Marketers

DemandMatrix

In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years.

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3 Retargeting Strategies to Boost Conversions

Adobe Experience Cloud Blog

Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. By placing a tracking pixel on your website, you can follow them when they leave and place an ad on another unrelated website, just to remind them of how awesome your products or services are—and persuade them to come back over.

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6 SEO Tools for Tracking Local Google Rankings

Online Marketing Institute

Learn Topics Certifications Series Webinars Newest Classes Topics Certifications Series Webinars Newest Classes Explore all of our offerings – by topic -Analytics -B2B Marketing -Brand and Consumer Insights -Content Marketing -Customer Journey -Digital Advertising -Email Marketing -Marketing and Advertising Technology -Mobile Marketing -SEO -Social Media Marketing -Other Level 1: Essentials and Strategy -Social Media Marketing -Facebook Fundamentals -Digital Marketing Fundamentals -Content Marke

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Personalization Should Radically Change Your B2B Content Strategy

Kapost

An effective B2B content strategy needs more than eBooks, blog posts, infographics, and videos to take off. It’s not uncommon for businesses to commit millions of dollars to producing these. The post How Personalization Should Radically Change Your B2B Content Strategy appeared first on Kapost Content Marketing Blog.

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Why Creators Need Real Insight into Your Content Strategy

Content Standard

When freelance content creators are left in the dark with content strategy, it can certainly create challenges. Sure, we writers, graphic designers, and videographers don’t need to know every granular bit of strategy to do a decent job. On the other hand, not being given enough information to see the larger picture—the details of a user persona or how a particular piece fits into the content strategy as a whole—can oftentimes cause content creators to miss the mark.