Mon.Jan 22, 2018

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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How To Measure The ROI Of Print Marketing

bizible

Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.

The No-Fail Formula for Creating Killer Webinar Content

Content Marketing Institute

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.

Your Marketing Automation Is a Content Marketing ROI Machine

Marketing Insider Group

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]. The post Your Marketing Automation Is a Content Marketing ROI Machine appeared first on Marketing Insider Group.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. The top SEO priority – answered by 20 percent of respondents – was social media marketing.

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10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

Not all customers are created equal when profitability is considered. That’s why it’s important to know your goals, what KPIs will best meet those, and set up a good tracking system for what or whom you’re engaging.

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond

Spiralytics

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the emergence of new technologies like marketing automation and big data.

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The Perfect Lead

ViewPoint

Merriam-Webster defines the holy grail as: “an object or goal that is sought after for its great significance.” Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead? Those of us at PointClear do not believe in the alphabet soup of acronyms such as BANT, ANUM and the granddaddy of all acronyms, MAN. What is wrong with these formulaic approaches to lead qualification? BANT (Budget, Authority, Need, Timeframe).

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5 Revealing Content Marketing Statistics From Skyword’s Original Research

Content Standard

Not too long ago, if you produced enough content with the right keywords, you were in pretty good shape as a content marketer. Today, the field is much more crowded, and audience expectations are much higher.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

And Now For Something Completely Different…

ScribbleLive

Sunsetting the Standard Publisher. Marc Benioff, the CEO of Salesforce, once said : “The only constant in the technology industry is change.”. While it may be frustrating, that statement is worth reflecting on. Technology is developing at an ever-increasing pace.

Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s another puzzle to piece together.

Designing and Managing ABM Campaigns with Mat Rider

Listenloop

In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability. ? ? ? ? ?. Hey everybody!

How to Improve Your Elevator Pitch [VIDEO]

Hinge Marketing

Lee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Transcription: Hi. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech

chiefmartech

The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. The Clios are so-last-century.)

How the Right Tech Will Help You Attract and Retain Young Talent

Kapost

I have a confession to make: I’m a Millennial; one of those fragile-yet-entitled sorts you’ve been warned about. We’re steadily streaming into the workplace with all sorts of unreasonable demands.

‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider

Strategic-IC

Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. "We We found that a poor website was among the top reasons buyers rule out providers that have been referred to them – in fact, low-quality websites were cited as a disqualifier by about 30% of buyers." Hinge. Does your website give prospective buyers the right impression of your brand?

Building Your Content Marketing Software Stack: Data, Analytics & Dashboards

DivvyHQ

As content marketing has matured as a business practice, most professionals have realized the immense importance of content performance measurement to the success or failure of their long-term marketing strategy. But frankly, most of us fall short when it comes to data, analytics, and dashboards.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Sales ops offer tips for onboarding new technology vendors

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In previous posts , I’ve discussed how to evaluate the costs of a new sales tool, and offered some general best practices for managing your tech stack.

Important Co-Op Marketing Program Deadlines for Channel Partners

Computer Market Research

Computer Market Research. Important Co-Op Marketing Program Deadlines for Channel Partners. Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners. Only half of this $70 billion was used by channel partners.

Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

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Introducing Mintigo Predictive Audiences – AI empowered ABM for Marketo

Mintigo

2018 is upon us and if you’re like any other marketer, you’ve developed all your plans and now you’re ready to charge forward. You’ve convinced your boss of benefits of Account-Based Marketing (ABM). Now you want to execute and get most out of your marketing investments.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Inbox Engagement Redefined

MakesBridge

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle.

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How to Fix Social Media Mistakes That Can Harm Your Startup

Modern B2B Marketing

In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic.

FileNet and Content Manager (CMOD) Migration to Amazon Web Services – Why Now?

Technology Services Group

As many long-time readers know, TSG has been assisting clients with migrating from Legacy ECM platforms including FileNet, Documentum, OpenText and others for years.

Part 2: Working with Processors – A Developer’s Walkthrough of the Drupal 8 Migrate Module

Bluetext

In previous posts, we have provided tips and tricks for a successful Drupal migration from earlier versions of the content management system to the latest Version 8. In this installment of our series, we will talk about the Drupal 8 Migrate Plugin System. About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal an easier path to a successful move.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.