Mon.Jan 22, 2018

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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Your Marketing Automation Is a Content Marketing ROI Machine

Marketing Insider Group

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]. The post Your Marketing Automation Is a Content Marketing ROI Machine appeared first on Marketing Insider Group.

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The No-Fail Formula for Creating Killer Webinar Content

Content Marketing Institute

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.

Can You Defend Yourself from these Digital Marketing Campaign Killers?

Marketing Insider Group

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]. The post Can You Defend Yourself from these Digital Marketing Campaign Killers? appeared first on Marketing Insider Group. Marketing Strategy

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. The top SEO priority – answered by 20 percent of respondents – was social media marketing.

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Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech

chiefmartech

The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. The Clios are so-last-century.)

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond

Spiralytics

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the emergence of new technologies like marketing automation and big data.

10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

Not all customers are created equal when profitability is considered. That’s why it’s important to know your goals, what KPIs will best meet those, and set up a good tracking system for what or whom you’re engaging.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Designing and Managing ABM Campaigns with Mat Rider

Listenloop

In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability. ? ? ? ? ?. Hey everybody!

Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

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The Perfect Lead

ViewPoint

Merriam-Webster defines the holy grail as: “an object or goal that is sought after for its great significance.” Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead? Those of us at PointClear do not believe in the alphabet soup of acronyms such as BANT, ANUM and the granddaddy of all acronyms, MAN. What is wrong with these formulaic approaches to lead qualification? BANT (Budget, Authority, Need, Timeframe).

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Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s another puzzle to piece together.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Improve Your Elevator Pitch [VIDEO]

Hinge Marketing

Lee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Transcription: Hi. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch?

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‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider

Strategic-IC

Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. "We We found that a poor website was among the top reasons buyers rule out providers that have been referred to them – in fact, low-quality websites were cited as a disqualifier by about 30% of buyers." Hinge. Does your website give prospective buyers the right impression of your brand?

How to Fix Social Media Mistakes That Can Harm Your Startup

Modern B2B Marketing

In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic.

How the Right Tech Will Help You Attract and Retain Young Talent

Kapost

I have a confession to make: I’m a Millennial; one of those fragile-yet-entitled sorts you’ve been warned about. We’re steadily streaming into the workplace with all sorts of unreasonable demands.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Important Co-Op Marketing Program Deadlines for Channel Partners

Computer Market Research

Computer Market Research. Important Co-Op Marketing Program Deadlines for Channel Partners. Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners. Only half of this $70 billion was used by channel partners.

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Part 2: Working with Processors – A Developer’s Walkthrough of the Drupal 8 Migrate Module

Bluetext

In previous posts, we have provided tips and tricks for a successful Drupal migration from earlier versions of the content management system to the latest Version 8. In this installment of our series, we will talk about the Drupal 8 Migrate Plugin System. About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal an easier path to a successful move.

FileNet and Content Manager (CMOD) Migration to Amazon Web Services – Why Now?

Technology Services Group

As many long-time readers know, TSG has been assisting clients with migrating from Legacy ECM platforms including FileNet, Documentum, OpenText and others for years.