Mon.Jan 22, 2018

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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How To Measure The ROI Of Print Marketing

bizible

Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.

Your Marketing Automation Is a Content Marketing ROI Machine

Marketing Insider Group

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]. The post Your Marketing Automation Is a Content Marketing ROI Machine appeared first on Marketing Insider Group.

ROI 219

The No-Fail Formula for Creating Killer Webinar Content

Content Marketing Institute

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

Not all customers are created equal when profitability is considered. That’s why it’s important to know your goals, what KPIs will best meet those, and set up a good tracking system for what or whom you’re engaging.

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond

Spiralytics

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the emergence of new technologies like marketing automation and big data.

Trends 114

5 Revealing Content Marketing Statistics From Skyword’s Original Research

Content Standard

Not too long ago, if you produced enough content with the right keywords, you were in pretty good shape as a content marketer. Today, the field is much more crowded, and audience expectations are much higher.

The Perfect Lead

ViewPoint

Merriam-Webster defines the holy grail as: “an object or goal that is sought after for its great significance.” Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead? Those of us at PointClear do not believe in the alphabet soup of acronyms such as BANT, ANUM and the granddaddy of all acronyms, MAN. What is wrong with these formulaic approaches to lead qualification? BANT (Budget, Authority, Need, Timeframe).

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Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech

chiefmartech

The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. The Clios are so-last-century.)

Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s another puzzle to piece together.

Designing and Managing ABM Campaigns with Mat Rider

Listenloop

In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability. ? ? ? ? ?. Hey everybody!

How to Improve Your Elevator Pitch [VIDEO]

Hinge Marketing

Lee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Transcription: Hi. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch?

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider

Strategic-IC

Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. "We We found that a poor website was among the top reasons buyers rule out providers that have been referred to them – in fact, low-quality websites were cited as a disqualifier by about 30% of buyers." Hinge. Does your website give prospective buyers the right impression of your brand?

Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

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How to Fix Social Media Mistakes That Can Harm Your Startup

Modern B2B Marketing

In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic.

Important Co-Op Marketing Program Deadlines for Channel Partners

Computer Market Research

Computer Market Research. Important Co-Op Marketing Program Deadlines for Channel Partners. Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners. Only half of this $70 billion was used by channel partners.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

How the Right Tech Will Help You Attract and Retain Young Talent

Kapost

I have a confession to make: I’m a Millennial; one of those fragile-yet-entitled sorts you’ve been warned about. We’re steadily streaming into the workplace with all sorts of unreasonable demands.

FileNet and Content Manager (CMOD) Migration to Amazon Web Services – Why Now?

Technology Services Group

As many long-time readers know, TSG has been assisting clients with migrating from Legacy ECM platforms including FileNet, Documentum, OpenText and others for years.

Part 2: Working with Processors – A Developer’s Walkthrough of the Drupal 8 Migrate Module

Bluetext

In previous posts, we have provided tips and tricks for a successful Drupal migration from earlier versions of the content management system to the latest Version 8. In this installment of our series, we will talk about the Drupal 8 Migrate Plugin System. About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal an easier path to a successful move.