KoMarketing Associates

OCTOBER 29, 2019

Earning the attention of your audience or prospects in today’s digital age is an around-the-clock responsibility for businesses of all shapes and sizes, including B2B. Whether it be to improve brand awareness, generate sales or revenue, or simply educate the customer base, there is a constant craving for content among B2B businesses. And, according to Content Marketing Institute’s “2020 B2B Benchmarks, Budgets, and Trends – North America” report , almost half of B2B marketers are projectin

Top of Funnel 122

Top of Funnel B2B Marketing Budget Creation Content 122

Liveintent

OCTOBER 29, 2019

There is a fifth dimension beyond that which is known to the consumer. It is a dimension as vast as the internet and as timeless as this pop-culture reference. It is the middle ground between demand and supply, between eCPA and eCPM, and it lies between the publisher’s fears, and the summit of a marketer’s knowledge. This is the dimension of monetization.

Custom Publishing 84

Custom Publishing Internet Marketing Loyalty Distribution 84

Envy

OCTOBER 29, 2019

A One of a Kind Content Platform. Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". Today, Reddit is huge, with over 33 million users logging almost 1.7 billion visits in July 2019 alone. As a refresher, Reddit is divided into subreddits (over 130,000 of them!

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

Webbiquity

OCTOBER 29, 2019

Guest post by Igor Zagradanin. Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Image credit: rawpixel from Pixabay. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

OCTOBER 29, 2019

Many marketers now use content to resonate with their target audience, but new research suggests that there are still many challenges associated with executing a content marketing strategy. ClearVoice recently conducted its annual content marketing survey to determine marketers’ biggest challenge with content, and statistics showed that time is still the number one obstacle for content marketers.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Planning 121

Vision Edge Marketing

OCTOBER 29, 2019

Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their value, impact, and contributions invest in Marketing Performance Management (MPM) processes. The definition of performance management has remained relatively constant for over 20 years.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Work Management 100

Lattice

OCTOBER 29, 2019

An account-based marketing (ABM) approach has been essential here at LatticeEngines for effectively connecting with, engaging and penetrating accounts. In this post, I’m going to give you an inside look at how our SDR team incorporates into our ABM program and show you how they’ve become an essential channel for us.

Account Based Marketing 100

Account Based Marketing ABM Advertising Channels Effectiveness 100

Hubspot

OCTOBER 29, 2019

The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

eDataSource

OCTOBER 29, 2019

I’m excited to announce that eDataSource has entered an agreement to be acquired by SparkPost, the world’s largest platform for email sending. . This puts our leading analytics products at the epicenter of the email sending world like no other partnership. eDataSource will be embedded into the solution delivering the most effective and efficient way for brands to connect with customers and prospects via email.

Deliverability 76

Deliverability Opt-in Transparency Acquisitions 76

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Martech Advisor

OCTOBER 29, 2019

Antoine Padovani, Head of Demand at Adcash explains how embracing user interests can remove a lot of pain points felt by consumers towards online advertising - such as irrelevant and poorly-timed ads - all while delivering better ROI for advertisers through better click-through rates and conversions. In today’s data-conscious world, targeted advertising has received its fair share of criticism.

Paid Search Agency 64

Paid Search Agency Ads Mobile Advertising Click Rate 64

Content Marketing Institute

OCTOBER 29, 2019

Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading → The post Do Marketers Need Hearing Aids? Tips for Active Audience Listening [Research] appeared first on Content Marketing Institute.

Activities 62

Activities Research Tips Paid Search Agency 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech Advisor

OCTOBER 29, 2019

Banks have begun to use AI to leverage their customer data to drive engagement and increase loyalty through hyper-personalized experiences. These types of tailored offers are the future of marketing for all industries and this article explores what we can learn from banks' strategies, writes, Justine Melman, VP of Marketing and Communications, Flybits.

Personalization 63

Personalization Privacy Multi-Channel Loyalty 63

Optinmonster

OCTOBER 29, 2019

You’re just a few short weeks away from the biggest shopping season of the year. If you’ve put off starting your holiday marketing, here’s a last-minute holiday marketing guide to help you make the most of it! Last-Minute Holiday Marketing Guide. In this guide, you’ll find 13 ways to ramp up your marketing for a successful holiday shopping season—even if you’re a big ol’ procrastinator. 1.

eCommerce 58

eCommerce Planning Urgency Marketing Advertising Agencies 58

Martech Advisor

OCTOBER 29, 2019

Sales reps win more and grow professionally when managers are on their side, and the best way to do that is to be intimately aware of how they handle meetings and calls. And while sales leaders today are tasked with building up the next wave of professionals to success, there simply isn’t nearly enough time in a day to give attention to every reps’ need.

Advertising Benchmark 60

Advertising Benchmark Top of Funnel Cold Calling Burn Rate 60

Directive Agency

OCTOBER 29, 2019

While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked and underappreciated. For marketers, this is not a formidable combination for resources or buy-in. The modern-day marketing leader needs to be ROI-obsessed and fixated on data to earn their seat at the table. When marketers can communicate in terms of outputs (revenue), as opposed to inputs (budgets and campaigns), the marketing department is viewed as a revenue-generator that

Forecasting 56

Forecasting Marketing Report Planning Enterprise Management 56

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Scoop.it

OCTOBER 29, 2019

Content marketing is no longer a new fad. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. (Source CMI ). But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Net-Results

OCTOBER 29, 2019

It’s common to find this question from CEOs/founders who are considering multiple options for their marketing team. We usually see three different trains of thought: CEOs want to do marketing themselves. They want to outsource an agency or freelancer. They want to hire a full-time marketing employee. So when it comes to small business digital marketing, should you do it yourself or outsource?

Small Business Marketing 53

Small Business Marketing Paid Search Agency Advertising Agencies Business 53

Golden Spiral

OCTOBER 29, 2019

The Article In 60 Seconds. Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. Don’t take a scattershot approach to marketing. Narrow down the field to the people who will care about your product, the people you can help the most, and who actually needs it.

Verticals 48

Verticals Product B2B Marketing Marketing & Strategy 48

Albacross

OCTOBER 29, 2019

Every business wants to sell as much as possible and as quickly as it can to maximize revenue. This increases their reliance and dependency on sales staff to rake in revenue for the firm. That’s the reason sales team needs to be extremely productive and on top of their game. The more efficient and productive your sales executives are, the higher your sales figures will be.

Product 51

Product Ideal Customer Profiles Sales Qualified Leads Marketing Automation Services 51

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help. We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020.

Planning 50

Planning Tips Content Marketing Content 50

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Although Instagram's parent company Facebook hasn't yet revealed any details about the experiment's results, the test has expanded to seven countries and reps recently confirmed that they're weighing change that would remove Like, view, and reaction counts on Facebook's platform as well.

Facebook 56

Facebook Ideal Customer Profiles Planning Advertising Agencies 56

Albert

OCTOBER 29, 2019

State of In-Housing Today Thinking about taking your advertising and marketing in-house? You aren’t alone. Brands are increasingly turning in-house. The post Moving Digital Advertising In-House? AI Can Help appeared first on Albert.

Advertisements 49

Advertisements Advertising Brand Identity Branding 49

DemandBase

OCTOBER 29, 2019

We get it, it’s that time of year again.planning season. The time of year when everyone gets together and looks at what worked and didn’t work in the previous year. And every year your team sits in a conference room with sticky notes and whiteboards banging your head against the wall trying to come up with something bigger and better than last year’s programs.

Account Based Marketing 49

Account Based Marketing ABM DemandBase Demand Generation 49

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Digital Marketing World Forum

OCTOBER 29, 2019

Ahmet Unver is the co-founder and managing partner of Justsnap GmbH. His enthusiasm about new challenges and international market development helped him become a serial entrepreneur and expert on new business development. We were able to catch up with Ahmet ahead of #DMWF Europe to find out his thoughts on the digital marketing landscape, what us marketeers should be looking out for in the future and what he is most looking forward to seeing at #DMWF Europe on 25 – 26 November!

Advertising Agencies 48

Advertising Agencies Marketing Management Eye-Tracking Touchpoints 48

Hubspot

OCTOBER 29, 2019

People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change. Sitting in a cubicle from nine to five decked out in business casual is no longer considered the office norm. Did you know that 50% of the workforce has adopted a "casual dress" rule?

Skype 53

Skype Paid Search Agency Budget Programs Rules 53

Sprout Social

OCTOBER 29, 2019

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I’ve always heard the saying, “I wish I had more hours in the day,” but that mentality always led me to burnout.

Bandwidth 47

Bandwidth Template Work Management Curation 47