Marketing Insider Group

NOVEMBER 14, 2019

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. You may be thinking, why not push back? Unfortunately, it’s not that simple. Here’s why: Marketers are not in a happy place. According to MarketingProfs 2019 Marketer Happiness Report , “Only 10% of marketers say they were very fulfilled in their work.”.

Peer-to-peer 229

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 229

KoMarketing Associates

NOVEMBER 14, 2019

Although most marketers have adopted some form of martech at this point, new research shows that many are still just beginning to test the waters in terms of familiarizing themselves with martech platforms. RSW/US recently conducted the “2019 Marketing Technology Survey Report,” and the majority of marketers (58%) said that while they are reasonably well-versed in terms of martech platforms, they believe that they could know more.

Marketing & Strategy 121

Marketing & Strategy Statistics Customer Surveys ROI 121

Contently

NOVEMBER 14, 2019

Marketers love to talk about being leaders, but on social media, brands are usually two steps behind. They’re on Twitter because everyone says they’re supposed to be there. They’re posting links and using hashtags because that’s the way it’s been. It’s safer that way. In the same breath, though, marketers will sell you on the importance of a unique voice, of differentiating your company from all the other companies.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Biznology

NOVEMBER 14, 2019

In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the needs and expectations of our customers are seriously far off from where companies think they are. We don’t have the needed emotional connection to customers. The current trend is automation with no human relationships.

Paid Search Agency 91

Paid Search Agency Companies Customer Satisfaction Privacy 91

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

NOVEMBER 14, 2019

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading → The post The One Way to Stand Out in the Crowd of Content appeared first on Content Marketing Institute.

Content 99

Content Content Marketing Paid Search Agency Business 99

Bannersnack

NOVEMBER 14, 2019

Did you know that Bannersnack can now be used as an invitation maker as well? For those of you who are well-acquainted with the tool’s features for creating online banners, you should know that you can now design your marketing materials for print as well. Today, I’ve decided to give you some inspiration when it […].

Design 89

Design Template Banners Features 89

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance. Tips To Analyze Results. To begin, and perhaps the most crucial to keep things organized, come up with a naming convention for your campaigns, ad sets, and ads early on that makes

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute.

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

Martech Advisor

NOVEMBER 14, 2019

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. And to help you on this journey, we’ve put together a quick guide to digital marketing success. Read on for: Six tips for entrepreneurs and new business owners. Free tools to help kickstart your marketing journey. A glimpse of what lies ahead.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? Or, maybe you’re not sure you even need one? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Martech Advisor

NOVEMBER 14, 2019

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That’s why it is vital to make link building a part of your SEO plan. Here are our four link building 101 tips to push your hyperlinking game to new heights in 2020. If you’re an SEO marketer, or simply looking to boost your brand’s ranking on Google search, then the top link building techniques for 2020 are probably on your radar.

Link Building 71

Link Building Ad Building SEO Keywords 71

Matchcraft

NOVEMBER 14, 2019

At MatchCraft we take campaign management very seriously – and our ad Vantage platform was designed to make optimization easier and more effective. Our automated bid management, precise budget pacing, detailed data reporting, and a full suite of tools enable campaign managers to achieve the maximum return for their advertisers. . ad Vantage offers several reporting tools useful for both our advertisers and campaign managers.

Long Tail Marketing 70

Long Tail Marketing Keywords Marketing Management Budget Programs 70

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. It’s not surprising. Using marketing automation software has numerous benefits for your marketing and sales departments. It can increase productivity, grow revenue, reduce overhead, and save time so your teams can be more agile, high-performing, and deliver on their goals. .

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Sprout Social

NOVEMBER 14, 2019

What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C.

Ideal Customer Profiles 64

Ideal Customer Profiles Marketing & Strategy Custom Publishing Tagging 64

Convert

NOVEMBER 14, 2019

Customers today are typically interacting with brands through multiple channels before they decide to purchase – and they expect brands to display unified messaging, consistent experiences and a seamless navigation across them all. While this increases the number of opportunities a brand has to persuade buyers, it also sets the bar very high for companies.

Conversion 63

Conversion Tools Display Purchase 63

Referral Rock

NOVEMBER 14, 2019

Guest Post Sam Warren is the marketing director at RankPay , a pioneer in the digital marketing industry since 2007. Leads are the lifeblood of local businesses. In order to sustain your business and fuel your growth, you need to generate leads consistently. Before, word of mouth and other traditional methods were enough to kick start sales. However, we live in a digital world now more than ever, so online presence is vital. .

Lead Generation 63

Lead Generation Paid Content Lead Ranking Lead Scoring 63

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

BOP Design

NOVEMBER 14, 2019

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process. A successful B2B brand accurately communicates the why, how and what’s next. It encompasses your mission, capabilities, differentiators and vision (not just your logo).

Brand Identity 56

Brand Identity Branding B2B Guidelines 56

Outreach

NOVEMBER 14, 2019

If your sales leader asked you how your sales team is doing, what metrics would you look at? Number of closed deals, meetings booked, calls made, or something else entirely? While key performance indicators, or KPIs, are the best way to see how your team is doing and the health of your pipeline, it can be a little overwhelming with so many different KPIs and data points to look at.

Webinar Metrics 58

Webinar Metrics Top of Funnel Lead Scoring Lead Ranking 58

ClearVoice

NOVEMBER 14, 2019

So you’ve set aside a budget to shoot content for your brand. There are just a few (or a hundred) things to think about now! Within each main priority you’ve got to plan, there are a dozen other questions to check off before you’re truly prepared. That’s why commercial agencies and production companies have a staff of production folks working on prep weeks before a shoot.

Planning 58

Planning Content Video Marketing Social Media 58

Walker Sands

NOVEMBER 14, 2019

Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct a successful interview. For example, maybe you need to have a sourcing call to gather enough background information for a byline or blog post for a client.

SME 52

SME Tips PR Trigger Marketing 52

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

LeadSquared

NOVEMBER 14, 2019

Updated on October 17, 2021. Hospital marketing is nothing short of challenging, and there are two main reasons why: First, no one willingly wants to visit a hospital in the first place. If patients are coming to you, it’s because they need medical attention so they can improve their quality of life. And second, medical services are used by everyone.

Paid Content 52

Paid Content Marketing Budget Practices Tips 52

SendGrid

NOVEMBER 14, 2019

Create a successful holiday email program by understanding what you need to do before, during, and after the holiday season. The post Holiday Email Marketing Best Practices for 2020 and Beyond appeared first on SendGrid.

Email Marketing 56

Email Marketing Practices Best Practices Marketing 56

Stevens & Tate

NOVEMBER 14, 2019

At this point in time, most businesses are well aware of the power of social media. According to Statista , roughly 79 percent of the American population has a social media profile, which accounts for almost 247 million people. However, simply having a social media presence isn’t enough. If you really want to take advantage of all that social media has to offer, you have to take advantage of the power of social media influencers.

Social Media 56

Social Media Media Stats SEO 56

ClickDimensions

NOVEMBER 14, 2019

Did you know that the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent? This stat from Marketing Metrics and others like it demonstrate why marketers today can’t focus on customer acquisition alone; they also need to have a strategy for customer retention. For many marketing teams, where to begin with customer retention and changing an engrained internal mindset that focuses largely on acquiring new customers

Ad Building 53

Ad Building Marketing & Strategy Acquisitions Segmentation 53

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Martech Advisor

NOVEMBER 14, 2019

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This team model allows visibility into learnings that can be applied across media/channels and share knowledge/data across teams to enable a meaningful customer journey. This piece by. Anto Inigo, Associate Director, Merkle, will discuss how to get there and what it means to centralize this group.

Analytics 50

Analytics Marketing AI Multi-Touch Attribution Multi-Channel 50

Square 2 Marketing

NOVEMBER 14, 2019

Start Using These Today To Get Sales Tomorrow. Everyone knows that people make their purchase decisions over a period of time. B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. Regardless, those time frames are windows of opportunity for savvy marketers to take advantage of the prospect’s buyer journey and continue the conversation with them, online and offline.

Lead Nurturing 50

Lead Nurturing Leads Lead Marketing Qualified Leads 50

Martech Advisor

NOVEMBER 14, 2019

Can you imagine sales of US$ 1 billion in 1 minute and 7 seconds? That’s what happened on Alibaba.com, as soon as Singles’ Day began on 11th November 2019. We explore the phenomenon and trace its roots from idea to ‘explosion’ Singles’ Day represents more than shopping. Many parties and events are organized around it, a lot of them around the theme of finding love, and rather ironically, many couples choose to get married on Singles’ Day!

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48