Tue.Nov 27, 2012

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter.

6 Steps To Executing A Content Strategy

B2B Marketing Insider

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.

Trending Sources

The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Sometimes those people are us! So after all these years what have we learned?

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Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead.

3 steps to make the most of your eMail list

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. You’ve got an email list and you’re continually adding to it. But are you using your email list effectively?

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Which Social Platform Do You Find Best for Interaction? [POLL]

Tomorrow People

POLL: Which Social Platform Do You Find Best for Interaction

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

B2B Marketers: Why You Should “F” Your Website Content!

B2B Marketing Traction

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?”

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5 More Tips to Better Website Conversion Rates: Part Two

EMagine B2B Blog

Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages. providing authoritative collateral documents on your most important pages. stacking your calls of action in order of importance.

The Lesson From Cyber Monday 2012: Go Mobile or Go Home

Fathom

It was good to be an internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever. What made 2012 unique wasn’t just the sales, it was … Continue reading → The post The Lesson From Cyber Monday 2012: Go Mobile or Go Home appeared first on Fathom. E-commerce/B2C Mobile Cyber Monday 2012 iphone mobile ecommerce Social Media

Ask the Right #Sales Questions

Sales Intelligence View

Seven major types of questions invariably come up in a sales meeting. By preparing for these ahead of time, a salesperson can significantly improve chances of closing.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The Geometry of Marketing in the Round: A SnapApp Book Review

SnapApp

There's content marketing, social media marketing, SEO marketing, digital marketing, print marketing, push marketing, pull marketing, paid media, earned media, owned media, and countless other variants, divisions, distinctions and silos for marketing.

5 More Tips to Better Website Conversion Rates: Part Two

EMagine B2B Blog

Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages providing authoritative collateral documents on your most important pages stacking your calls of action in order of importance launching a resources section of your website to improve your [.] The post 5 More Tips to Better Website Conversion Rates: Part Two appeared first on B2B Web Strategy. Conversion Metrics Lead Generation