Wed.Jan 23, 2013

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

New developments in B2B marketing list acquisition


Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

Trending Sources

How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?


At Marketri, we make it a point to consistently re-evaluate how we serve our clients. We start with a proactive plan, of course, but it's also important to stay nimble, flexible and stay connected with clients’ needs as they are today -- which may be a bit different from six months ago.

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Link-Building Best Practices for Targeting a UK Audience


Is your company based in the United Kingdom? Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of, and thus, attract more traffic from your audience in the UK.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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6 Basic Social Media Results You Need to Track

B2B Marketing Traction

When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year.

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The Amazingness of Marketing Automation

Modern B2B Marketing

by Jason Miller The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects.

Sales Tool Spotlight: Docusign

Sales Intelligence View

In honor of our new eBook, 32 Sales Tools for 2013 , we’d like to draw some attention to our favorite sales tools. Cue the spotlight for DocuSign , the e-signatures application that completely changes the sales game for companies that require contracts and signatures to close business.

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Why Spreadsheets Don't Work for ROI / TCO Tools

The ROI Guy

Many organizations have developed spreadsheet models to help economically justify solutions.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Marketers…We Still Have Work to Do


Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. Some of my co-presenters were Joe Pulizzi of Content Marketing Institute , Joel Book from Exact Targe t and John Fimiani from Oxiem. I must confess, I was a little skeptical going in.

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Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content

Writing on the Web

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ?