Tue.Nov 12, 2019

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do.

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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring


You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones.

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How to Automate Your Marketing and Generate Referral Business

Outbound Engine

According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion?


The Biggest Event Trends for 2020

Marketing Insider Group

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven.

More Trending

How to Perform an SEO Audit in 4 Easy Steps


Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions. Content Marketing Web

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The Content Marketing Intern’s Syllabus


When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration.

How to Use Alignment to Calibrate Your Marketing

Measure Up Marketing

As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business.

New Research: Using B2B Video to Drive Results

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit. Yet as more companies invest in video, the gaps between execution and performance are widening.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Your martech stack is probably 2X as big as you think it is


The editorial staff here at chiefmartec.com (looking in the mirror) are rather obsessed with martech stacks. What’s in them? How much is controlled by IT or marketing operations? How do marketers think of them? How many apps in them support self-service users? How big are they?

Account-Based Events: Secrets to Success


Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy

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175+ Favorite Tech Tools of Content Marketers

Content Marketing Institute

Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing


The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Get More Customer Reviews Through Social Media


Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp.

How Old Is “Too Old” for Research Citations in B2B Content?


Content audits are popular with our clients. Often, they’re a starting block for a refresh strategy that extracts the most value from existing content while identifying gaps to address in a go-forward plan.

How to Get More Customer Reviews Through Social Media


Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp

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How to Create a Social Media Holiday Strategy in 5 Easy Steps


Do you want more from your social media holiday strategy? Or, maybe you stumbled upon this article and didn’t have a plan in place, but now you know you should.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Expert Tips for Getting Impactful Testimonials


A testimonial is one of the most effective tools for attracting new clients and gaining their confidence. It may be just 10 impactful words or an entire page, but it demonstrates credibility, professional relationships and ability to execute on a proposal or pitch.

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How to Achieve Cross-Channel Advertising Success


What is Cross-Channel Marketing? Hubspot defines cross-channel marketing as “blending together your various marketing channels in a way that creates. The post How to Achieve Cross-Channel Advertising Success appeared first on Albert

BIMI Email Standard Decoded: Best Practices, Benefits, and Way Forward

Martech Advisor

Brand Indicators for Message Identification (BIMI) is a new email authentication standard. CNN, Groupon, and Aetna are some of the top brands that use BIMI to build trust through emails.

7 Cool Things You Can Do With Brandwatch Qriously

Brandwatch Marketing

Uncategorized market research product qriously

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How Does CCPA Impact B2B Marketers?


There is a lot happening in the world of data compliance. . Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis.

A Quick Guide to Creating The Perfect LinkedIn Business Profile

SmartBug Media

When LinkedIn launched in 2003, it was poised to become a powerful networking site for business and professionals, and now, more than a decade and 500 million users, it's the essential social media platform for business. And it's still growing.

Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands


Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing this for 14 years. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

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The Best Time to Send an Email (Research-Backed)


Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.