Tue.Nov 12, 2019

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do.

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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring


You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones.

How to Automate Your Marketing and Generate Referral Business

Outbound Engine

According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion?


The Biggest Event Trends for 2020

Marketing Insider Group

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven.

More Trending

How to Perform an SEO Audit in 4 Easy Steps


Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions. Content Marketing Web

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The Content Marketing Intern’s Syllabus


When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration.

How to Use Alignment to Calibrate Your Marketing

Measure Up Marketing

As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business.

Account-Based Events: Secrets to Success


Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Your martech stack is probably 2X as big as you think it is


The editorial staff here at chiefmartec.com (looking in the mirror) are rather obsessed with martech stacks. What’s in them? How much is controlled by IT or marketing operations? How do marketers think of them? How many apps in them support self-service users? How big are they?

New Research: Using B2B Video to Drive Results

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit. Yet as more companies invest in video, the gaps between execution and performance are widening.

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175+ Favorite Tech Tools of Content Marketers

Content Marketing Institute

Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked.

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How to Create a Social Media Holiday Strategy in 5 Easy Steps


Do you want more from your social media holiday strategy? Or, maybe you stumbled upon this article and didn’t have a plan in place, but now you know you should.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How Old Is “Too Old” for Research Citations in B2B Content?


Content audits are popular with our clients. Often, they’re a starting block for a refresh strategy that extracts the most value from existing content while identifying gaps to address in a go-forward plan.

7 Cool Things You Can Do With Brandwatch Qriously

Brandwatch Marketing

Uncategorized market research product qriously

A Quick Guide to Creating The Perfect LinkedIn Business Profile

SmartBug Media

When LinkedIn launched in 2003, it was poised to become a powerful networking site for business and professionals, and now, more than a decade and 500 million users, it's the essential social media platform for business. And it's still growing.

How to Get More Customer Reviews Through Social Media


Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

BIMI Email Standard Decoded: Best Practices, Benefits, and Way Forward

Martech Advisor

Brand Indicators for Message Identification (BIMI) is a new email authentication standard. CNN, Groupon, and Aetna are some of the top brands that use BIMI to build trust through emails.

The Best Time to Send an Email (Research-Backed)


Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either.

Should B2B Brands Use Emojis In Their Content


Prologue. World Emoji Day is celebrated every year on the 17 th of July, every year. There’s a reason for that which is the increasing popularity of emojis. Emojis have dynamically evolved as both independent & text-supplementing platforms.

10 Expert Tips for Getting Impactful Testimonials


A testimonial is one of the most effective tools for attracting new clients and gaining their confidence. It may be just 10 impactful words or an entire page, but it demonstrates credibility, professional relationships and ability to execute on a proposal or pitch.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Pain Points That Slow Down Your Email Workflow: Webinar Recording + Q&A


Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team. But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way.

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7 Brands That Got Inclusive Marketing Right


Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you're not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads.

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How the Internet Made Magazine Covers Great Again


Reading Time: 6 minutes. Something is stirring on the newsstand, but you’ll be forgiven for not noticing. After all, these days you need a flight delay or an overnight stay in some hipster hostel concept to find something even resembling a newsstand. But if you do find one, you’ll see magazine covers that are popping with images and type and cover designs going for broke.

AZ Big Media: Televerde Utilizes Inmates to Combat Shortage of Tech Workers


In an interview with Morag Lucey and Michelle Cirocco, AZ Big Media featured a piece about Televerde and the results we’re delivering for our clients and society.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing


The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC.

How Does CCPA Impact B2B Marketers?


There is a lot happening in the world of data compliance. . Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis.

GDPR’s impact on CRO Data Collection: A Quick Recap


The basis for optimizing the conversion rate on any website is the systematic collection and analysis of the data pertaining to visitors who interact with the website. The collection of user data is crucial to gauging how visitors use, understand and like the different parts of a website.