Webbiquity
NOVEMBER 12, 2019
You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. It’s preposterous even to suggest such things.
Outbound Engine
NOVEMBER 12, 2019
According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion? We started with the classic sales funnel known by the acronym AIDA, short for Awareness, Interest, Desire, Action/Purchase.
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Marketing Insider Group
NOVEMBER 12, 2019
We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways.
Vision Edge Marketing
NOVEMBER 12, 2019
As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business. Why? Because when Marketing is in alignment with the business, they are both more likely to travel in the same direction. Alignment and accountability are the first steps every aspiring Marketing organization must take to improve its performance management and measurement (MPM).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
NOVEMBER 12, 2019
SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. This is a good thing, of course – but it also means you’re less likely to find them making dumb mistakes.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
NOVEMBER 12, 2019
When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.
Lattice
NOVEMBER 12, 2019
Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy.
The Daily Egg
NOVEMBER 12, 2019
How to Quickly Boost Conversion Rates for Your Online Store If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season. You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come. But you may also think it’s too late to do anything with […]. The post 5 Last Minute Conversion Tips Before the Holiday Season appeared first on The Daily Egg.
Content Marketing Institute
NOVEMBER 12, 2019
Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading → The post 175+ Favorite Tech Tools of Content Marketers appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
NOVEMBER 12, 2019
Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either. While the answer to “ What’s the perfect time to send an email to my customers? ” isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with wha
Emplifi
NOVEMBER 12, 2019
Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp.
Martech Advisor
NOVEMBER 12, 2019
Brand Indicators for Message Identification (BIMI) is a new email authentication standard. CNN, Groupon, and Aetna are some of the top brands that use BIMI to build trust through emails. Read on to understand the concept of BIMI, the best practices to implement it, the benefits offered, and what the future holds. According to Statista , the number of email users worldwide will grow up to 4.3 billion by 2023.
Emplifi
NOVEMBER 12, 2019
Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
NOVEMBER 12, 2019
By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit. Yet as more companies invest in video, the gaps between execution and performance are widening. While sales and marketing professionals may understand the value of video, what are they doing to actually act on it?
Search Engine Journal
NOVEMBER 12, 2019
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money. The post How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker appeared first on Search Engine Journal.
chiefmartech
NOVEMBER 12, 2019
The editorial staff here at chiefmartec.com (looking in the mirror) are rather obsessed with martech stacks. What’s in them? How much is controlled by IT or marketing operations? How do marketers think of them? How many apps in them support self-service users? How big are they? Blissfully recently published their SaaS Trends: IT & Compliance Edition 2019 report, and it was chock full of interesting insights into the current state of tech stacks.
6sense
NOVEMBER 12, 2019
While B2B buying has evolved, we are basically fumbling around in the dark , relying on the same old bag of tricks for prospecting: forms, spam, and cold calls. Ever since marketing declared “ content is king ,” we’ve been trying to lure prospects out of the dark by gating the content we think they need in order to make an informed decision (or make us sound really knowledgeable).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
NOVEMBER 12, 2019
In a world filled with sales reps trying to make quota, the same goal remains: close the sale. Yes, as a sales professional, your job is ultimately to sell. However, what if selling for the sake of selling wasn’t your main mission? Enter value-based selling. The goal with a value-based selling approach is to put the needs of the customer first, guiding them through the sales process to make an informed decision to best suit their needs (ideally, leading to the purchase of your product).
SmartBug Media
NOVEMBER 12, 2019
When LinkedIn launched in 2003, it was poised to become a powerful networking site for business and professionals, and now, more than a decade and 500 million users, it's the essential social media platform for business. And it's still growing. The statistics on year-over-year growth and engagement are impressive, with the most active business accounts have seen a triple-digit increase in engagement this year — so what's stopping you from joining?
Buffer
NOVEMBER 12, 2019
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.
ClearVoice
NOVEMBER 12, 2019
A testimonial is one of the most effective tools for attracting new clients and gaining their confidence. It may be just 10 impactful words or an entire page, but it demonstrates credibility, professional relationships and ability to execute on a proposal or pitch. Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech Advisor
NOVEMBER 12, 2019
Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Today, brands have the power to reach their audience in “unreachable moments,” — or all of the places where traditional media cannot, like while they’re making dinner, going for a run or commuting to work — and podcasts give them that power.
Hubspot
NOVEMBER 12, 2019
Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you're not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo , often fit into a specific mold that many people would consider offensive today.
Martech Advisor
NOVEMBER 12, 2019
Digital transformation is top of mind for organizations, with the goal of delivering better customer experiences. But the rules of relationships have changed for B2B businesses. By listening, personalizing and engaging with customers, B2B organizations can transform how they meet customer needs. There’s a moment in the movie Casablanca when Humphrey Bogart’s character, Rick, turns to Ingrid Bergman’s Ilsa and utters one of the most iconic lines in movie history – “H
Albert
NOVEMBER 12, 2019
What is Cross-Channel Marketing? Hubspot defines cross-channel marketing as “blending together your various marketing channels in a way that creates. The post How to Achieve Cross-Channel Advertising Success appeared first on Albert.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content4Demand
NOVEMBER 12, 2019
Content audits are popular with our clients. Often, they’re a starting block for a refresh strategy that extracts the most value from existing content while identifying gaps to address in a go-forward plan. We determine some audit criteria based on client needs and goals, but we also use a set of standard criteria for reviewing age, quality, buyer stage and other basic information.
NetLine
NOVEMBER 12, 2019
There is a lot happening in the world of data compliance. . Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis. As a result, we go to great lengths to keep ourselves up-to-date on every legislative matter surrounding data privacy and its potential impact. .
Convert
NOVEMBER 12, 2019
The basis for optimizing the conversion rate on any website is the systematic collection and analysis of the data pertaining to visitors who interact with the website. The collection of user data is crucial to gauging how visitors use, understand and like the different parts of a website. However, under the General Data Protection Regulation.
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