Launch Marketing

FEBRUARY 15, 2023

You can visualize it; a remarkable website with engaging graphics, sophisticated conversion paths and detailed product pages, but how do you bring that vision to life? One of the most challenging aspects of building a B2B website is to find the balance between designing for aesthetics and optimizing for lead generation. Before getting caught in a web of details, focus on the following when launching your B2B website : 1) Prioritize Your User Experience Start with your navigation : Is it easy t

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Marketing Websites Marketing Budget Buyer Personas Marketing Budget Creation 62

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users.

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Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Only B2B

FEBRUARY 15, 2023

B2B appointment setting is the process of scheduling appointments between two businesses for the purpose of discussing potential business opportunities. This could include meetings between companies to discuss sales, marketing, or strategic partnerships. The goal of B2B appointment setting is to initiate productive conversations between businesses, in order to increase sales and build strong business relationships.

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Enterprise Management Work Management Cold Calling Marketing Management 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

FEBRUARY 15, 2023

If you’re looking to manage and track your workflows, Kissflow is a versatile software. You can use Kissflow’s 400-plus templates to simplify. The post Kissflow Review appeared first on The Daily Egg.

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Template Software 121

Content Marketing Institute

FEBRUARY 15, 2023

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.

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Fulfillment Research Design Social Media 111

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Email Marketing 108

Email Marketing Advertising Agencies Paid Search Agency Terms and Conditions 108

Search Engine Journal

FEBRUARY 15, 2023

With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences. The post YouTube Shorts Monetization: How It Compares To TikTok appeared first on Search Engine Journal.

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Youtube 105

Ahrefs

FEBRUARY 15, 2023

There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen, I oversee the SEO strategy for all clients.

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SEO Template Ad Building Ad Agencies 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

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Brand Identity Branding Budget Programs Communities 98

Ahrefs

FEBRUARY 15, 2023

Here’s a list of 17 marketing tips that you can implement right away. Someone on LinkedIn offers you 64 ChatGPT prompts to improve your content marketing.

Tips 106

Tips Linkedin Marketing Content Marketing 106

Search Engine Journal

FEBRUARY 15, 2023

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why. The post Google’s John Mueller Cautions Against Keyword-Rich Domains appeared first on Search Engine Journal.

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Domain Keywords Google Marketing Websites 97

Martech

FEBRUARY 15, 2023

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more.

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Webinar Metrics Purchase Paper Marketing 95

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

FEBRUARY 15, 2023

Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started.

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Thought Leadership Tips Brand Identity Branding 105

ClickDimensions

FEBRUARY 15, 2023

There is approximately 300+ million SMBs (small to mid-sized businesses) worldwide. Over 30 million of those businesses operate in the US, with a further 5.5 million in the UK, and 25.1 million in the EU. For the US, UK, and EU, 99% of their business population is in fact SMBs. That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world.

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SMB Marketing Automation Services Stats Loyalty 95

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Released in September 2022, it is an excellent read and I highly recommend it. Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

Search Engine Journal

FEBRUARY 15, 2023

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and creativity, you can transform it into a tough, but rewarding journey. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms.

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Linkbait Research Link Building PR 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309.

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Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Rev

FEBRUARY 15, 2023

Do you remember? Before Revenue Operations ( RevOps ) became an emerging function in the B2B world, things could get… confusing. Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter.

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Ideal Customer Profiles Practices Lead Ranking De-duplication 78

ATAK Interactive

FEBRUARY 15, 2023

The world of web development is constantly evolving, changing and growing, and it can be difficult to keep up with all the latest trends and technologies. In this discussion, we will explore some of the most popular trends in website development, including the use of artificial intelligence, the rise of mobile-first design, and the increasing importance of cybersecurity.

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Trends Marketing Websites Design Creativity 78

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. But it’s tried and true. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more.

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Youtube Advertising Channels Brand Identity Branding 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Buffer

FEBRUARY 15, 2023

I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. Someone to bounce ideas off, someone to help me write updates, even someone to translate my posts. I’ve imagined this assistant styling my posts in specific ways to help me boost my engagement on social and grow my audience online.

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

Benchmark Email

FEBRUARY 15, 2023

Marketers and business owners understand the importance of generating leads, and that’s why 50% of marketers consider it a top priority. However, generating leads is just the first step in getting paying customers for your business. The journey of nurturing leads into customers is fraught with big challenges. In this blog post, we’ve highlighted the… The post The 5 Biggest Challenges of Turning a Lead Into a Customer and How to Overcome Them appeared first on Benchmark Email.

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Leads Lead Marketing Qualified Leads Advertising Benchmark 82

Mereo

FEBRUARY 15, 2023

If you are like most sellers, you may not realize you could be selling solutions for your competition. What do you offer your buyers that your competitors do not? What are you doing to set yourself apart? Imagine you are looking for a car. You weigh the qualities you want. Are you interested in safety features most? Does it have the latest technology features?

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Differentiation Marketing Management Marketing Proposals Features 81

Search Engine Journal

FEBRUARY 15, 2023

Learn how to tailor your paid media campaigns to reach more of your target audience, instead of paying for unqualified leads, in our next webinar. The post 5 Cost-Effective Ways To Upgrade Your Paid Media Strategy [Webinar] appeared first on Search Engine Journal.

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Webinar Metrics Cost Effectiveness Media 67

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? If so, it’s important to optimise your campaigns for the best results. One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term.

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Paid Search Agency Keywords Google Ads 62

Engagio

FEBRUARY 15, 2023

In this blog, Vertical IQ President David Buffaloe, dives into B2B industry intelligence and how it can give sales the clues they need to close a case(aka a deal). The post Crack the Case for B2B Sales By Using Industry Intelligence appeared first on Demandbase.

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B2B Sales DemandBase B2B Verticals 62

Hubspot

FEBRUARY 15, 2023

Strong networking skills are one of the most useful abilities you can have. Unfortunately, it’s usually not something we’re born with – you’ll have to practice to improve. Luckily, with some guidance, you’ll quickly master networking. In this piece, you’ll learn how to improve your networking skills. How to Improve Your Networking Skills 1. Give more than you take.

Tips 75

Tips Opt-out Impressions Opt-in 75