Mon.Apr 22, 2019

Secrets of SEO: How To Blog Consistently

Pearl Digital Marketing

Name me one business owner who doesn't struggle with blogging consistently. Go on, I'll wait. In business, there are a million things to do and blogging is one of the easiest tasks to push to later. Unfortunately for many, later usually means months later.

SEO 76

How Accurate Are Your Marketing Reports?

Reachforce

When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data

Report 181

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

The Importance of Data to Social Media Marketing

Modern Marketing

More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.

Work 158

More Trending

Get a Plan: How to Make the Most of Influencer Marketing

Content Marketing Institute

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.

Plan 106

Google Quality Rater Guidelines, E-A-T, and Your SEO Strategy

EMagine B2B Blog

There are a lot of moving parts to a successful SEO strategy and the SEO industry is always evolving. Staying on top of what is important in the eyes of the search engines is key, although not always easy.

5 Strategies to Address New Challenges in Asset Management Marketing

Modern B2B Marketing

The asset management industry isn’t what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished.

ABM: Flash In The Pan Or Here To Stay?

Forrester B2B

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

A top priority for most pharmaceutical companies is to drive traffic to their website. A steady flow of traffic is a mark of success leading to increased revenues, right? But, what if that traffic isn’t converting and adding to your bottom line?

Vimeo vs. YouTube for business—and what you should consider instead

Vidyard

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

Pinterest Marketing For Business -The Complete Guide

Bannersnack

Pinterest marketing has so many opportunities to offer to companies of all sizes, from all around the world. While most marketers will think of Facebook and Instagram when it comes to social advertising, Pinterest has been proven to provide an excellent medium for product discovery and shopping.

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. But therein lies the problem.

SWOT 86

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What is the Ideal Instagram Video Length?

Magisto

Intro to Instagram Video Length. Instagram Video Length Limits for Feed Video. Tips For Longer Videos on Instagram. Instagram Video Length “Hack” Instagram Video Length Limits for Story Video. Instagram Video Length Limits for IGTV Video. Instagram Video Length Limits for Live Video.

Video 83

The Definitive Guide to B2B Emoji Marketing

Zoominfo

My first ever cell phone– an LG flip phone with the heft and aerodynamic properties of a small cinderblock– was a far cry from the sleek smartphones we use today.

Focus on Your Brand First and Then Sales

Unbound B2B

Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S

Brand 81

Infographic: Top 5 Financial Benefits of a Customer-Powered Community

Influitive

One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact, IDC expects the worldwide online communities market revenue to grow to $1.2 billion by 2019, representing a CAGR of 24.3%. Many leading companies are also leveraging their communities to mitigate costs, saving thousands without having. The post Infographic: Top 5 Financial Benefits of a Customer-Powered Community appeared first on Influitive.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Use Pinterest Advertising to Promote Products and Attract Customers

Hubspot

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income.

How to Collect and Use Net Promoter Scores (NPS) in Your Marketing

ClearVoice

Recently, when leaving a restroom in the Detroit airport, I noticed a customer satisfaction survey touchscreen mounted in the wall — screaming out at me that using data to improve the customer experience is as hot a topic as it ever has been!

25 of the Best WordPress Plugins for Marketers (es-la)

Hubspot

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system.

Best 79

Celebrating our city and our team: OutboundOutloud

Outbound Engine

As a growing startup headquartered Austin, Texas, also known as the Live Music Capital of the World , OutboundEngine has found a distinct way to celebrate our city and hardworking team.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

7 Inspiring Brand Activations to Help You Launch Your Own

Hubspot

One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion.

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara.

5 best practices to amplify your Facebook video ads

Sprout Social

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos.

How To Set 5, 10 and 15-Year Goals For Your Business?

Hatchbuck

Not long ago, coming up with a five, 10 or 15-year plan for your business was a pretty straightforward process. In fact, if you didn’t have plans like these in place, you were probably falling behind. But today, thanks to advances such as artificial intelligence and new digital technologies, many B2B business owners find their industries changing overnight. It’s hard to plan for next year, let alone do long-term planning. That said, it’s hard to run your business with no plan at all.

SWOT 72

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.