Mon.Apr 22, 2019

Secrets of SEO: How To Blog Consistently

Pearl Digital Marketing

Name me one business owner who doesn't struggle with blogging consistently. Go on, I'll wait. In business, there are a million things to do and blogging is one of the easiest tasks to push to later. Unfortunately for many, later usually means months later.

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How Accurate Are Your Marketing Reports?

Reachforce

When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data

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The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

The Importance of Data to Social Media Marketing

Modern Marketing

More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.

Work 157

More Trending

Get a Plan: How to Make the Most of Influencer Marketing

Content Marketing Institute

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.

Plan 103

Google Quality Rater Guidelines, E-A-T, and Your SEO Strategy

EMagine B2B Blog

There are a lot of moving parts to a successful SEO strategy and the SEO industry is always evolving. Staying on top of what is important in the eyes of the search engines is key, although not always easy.

ABM: Flash In The Pan Or Here To Stay?

Forrester B2B

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM).

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

A top priority for most pharmaceutical companies is to drive traffic to their website. A steady flow of traffic is a mark of success leading to increased revenues, right? But, what if that traffic isn’t converting and adding to your bottom line?

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Vimeo vs. YouTube for business—and what you should consider instead

Vidyard

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. But therein lies the problem.

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What is the Ideal Instagram Video Length?

Magisto

Intro to Instagram Video Length. Instagram Video Length Limits for Feed Video. Tips For Longer Videos on Instagram. Instagram Video Length “Hack” Instagram Video Length Limits for Story Video. Instagram Video Length Limits for IGTV Video. Instagram Video Length Limits for Live Video.

Video 83

Focus on Your Brand First and Then Sales

Unbound B2B

Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S

Brand 81

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Strategies to Address New Challenges in Asset Management Marketing

Modern B2B Marketing

The asset management industry isn’t what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished.

Celebrating our city and our team: OutboundOutloud

Outbound Engine

As a growing startup headquartered Austin, Texas, also known as the Live Music Capital of the World , OutboundEngine has found a distinct way to celebrate our city and hardworking team.

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara.

Infographic: Top 5 Financial Benefits of a Customer-Powered Community

Influitive

One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact, IDC expects the worldwide online communities market revenue to grow to $1.2 billion by 2019, representing a CAGR of 24.3%. Many leading companies are also leveraging their communities to mitigate costs, saving thousands without having. The post Infographic: Top 5 Financial Benefits of a Customer-Powered Community appeared first on Influitive.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Pinterest Marketing For Business -The Complete Guide

Bannersnack

Pinterest marketing has so many opportunities to offer to companies of all sizes, from all around the world. While most marketers will think of Facebook and Instagram when it comes to social advertising, Pinterest has been proven to provide an excellent medium for product discovery and shopping.

Beginners Guide to Digital Marketing for Financial Advisors

FMG Suite

As reported by Investment News , 25% of financial advisors plan to add digital marketing this year, and 29% of advisors have already incorporated these channels. Now let’s look at the stats for all small business owners – only 1 in 5 SMBs doesn’t use digital marketing yet.

How To Set 5, 10 and 15-Year Goals For Your Business?

Hatchbuck

Not long ago, coming up with a five, 10 or 15-year plan for your business was a pretty straightforward process. In fact, if you didn’t have plans like these in place, you were probably falling behind. But today, thanks to advances such as artificial intelligence and new digital technologies, many B2B business owners find their industries changing overnight. It’s hard to plan for next year, let alone do long-term planning. That said, it’s hard to run your business with no plan at all.

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How to Collect and Use Net Promoter Scores (NPS) in Your Marketing

ClearVoice

Recently, when leaving a restroom in the Detroit airport, I noticed a customer satisfaction survey touchscreen mounted in the wall — screaming out at me that using data to improve the customer experience is as hot a topic as it ever has been!

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Definitive Guide to B2B Emoji Marketing

Zoominfo

My first ever cell phone– an LG flip phone with the heft and aerodynamic properties of a small cinderblock– was a far cry from the sleek smartphones we use today.

17 Instagram stats marketers need to know for 2019

Sprout Social

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry.

Stats 98

Why Live Chat is a Must Tool For Ecommerce Business

Lead Liaison

The ecommerce industry has been continuously growing with a rapid speed over the past few years. The trend towards ecommerce is showing no signs of slowing down. In fact, shopping has become one of the most popular activities over the internet. More than 1.66

5 best practices to amplify your Facebook video ads

Sprout Social

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy