Mon.Apr 22, 2019

Secrets of SEO: How To Blog Consistently

Pearl Digital Marketing

Name me one business owner who doesn't struggle with blogging consistently. Go on, I'll wait. In business, there are a million things to do and blogging is one of the easiest tasks to push to later. Unfortunately for many, later usually means months later.

How Accurate Are Your Marketing Reports?

Reachforce

When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data

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The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

The Importance of Data to Social Media Marketing

Modern Marketing

More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.

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More Trending

The Top 10 Marketing Attribution Software Solutions

Oktopost

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

Get a Plan: How to Make the Most of Influencer Marketing

Content Marketing Institute

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.

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ABM: Flash In The Pan Or Here To Stay?

Forrester B2B

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM).

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

A top priority for most pharmaceutical companies is to drive traffic to their website. A steady flow of traffic is a mark of success leading to increased revenues, right? But, what if that traffic isn’t converting and adding to your bottom line?

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

What is the Ideal Instagram Video Length?

Magisto

Intro to Instagram Video Length. Instagram Video Length Limits for Feed Video. Tips For Longer Videos on Instagram. Instagram Video Length “Hack” Instagram Video Length Limits for Story Video. Instagram Video Length Limits for IGTV Video. Instagram Video Length Limits for Live Video.

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Focus on Your Brand First and Then Sales

Unbound B2B

Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S

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A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. But therein lies the problem.

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The Definitive Guide to B2B Emoji Marketing

Zoominfo

My first ever cell phone– an LG flip phone with the heft and aerodynamic properties of a small cinderblock– was a far cry from the sleek smartphones we use today.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Infographic: Top 5 Financial Benefits of a Customer-Powered Community

Influitive

One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact, IDC expects the worldwide online communities market revenue to grow to $1.2 billion by 2019, representing a CAGR of 24.3%. Many leading companies are also leveraging their communities to mitigate costs, saving thousands without having. The post Infographic: Top 5 Financial Benefits of a Customer-Powered Community appeared first on Influitive.

Celebrating our city and our team: OutboundOutloud

Outbound Engine

As a growing startup headquartered Austin, Texas, also known as the Live Music Capital of the World , OutboundEngine has found a distinct way to celebrate our city and hardworking team.

How to Use Pinterest Advertising to Promote Products and Attract Customers

Hubspot

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income.

Pinterest Marketing For Business -The Complete Guide

Bannersnack

Pinterest marketing has so many opportunities to offer to companies of all sizes, from all around the world. While most marketers will think of Facebook and Instagram when it comes to social advertising, Pinterest has been proven to provide an excellent medium for product discovery and shopping.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Beginners Guide to Digital Marketing for Financial Advisors

FMG Suite

As reported by Investment News , 25% of financial advisors plan to add digital marketing this year, and 29% of advisors have already incorporated these channels. Now let’s look at the stats for all small business owners – only 1 in 5 SMBs doesn’t use digital marketing yet.

Want More Leads? The Top 6 Conversion Optimization Tips For Your Homepage

Square 2 Marketing

These Simple Homepage Upgrades Can Drive Big Growth In Lead Numbers. I’ve probably looked at (for the sake of evaluation) over 25,000 homepages.

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara.

Why Live Chat is a Must Tool For Ecommerce Business

Lead Liaison

The ecommerce industry has been continuously growing with a rapid speed over the past few years. The trend towards ecommerce is showing no signs of slowing down. In fact, shopping has become one of the most popular activities over the internet. More than 1.66

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Vimeo vs. YouTube for business—and what you should consider instead

Vidyard

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

7 Inspiring Brand Activations to Help You Launch Your Own

Hubspot

One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion.

How To Create Linkbait Content: The Ultimate Guide

Atomic Reach

We have been dabbling for years on ways to create world-class linkbait content. In fact, we looked everywhere, from the most esteemed websites to the darkest corners of the web. And I think we have had a breakthrough in our recent discoveries.

25 of the Best WordPress Plugins for Marketers (es-la)

Hubspot

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

17 Instagram stats marketers need to know for 2019

Sprout Social

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry.

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5 Strategies to Address New Challenges in Asset Management Marketing

Modern B2B Marketing

The asset management industry isn’t what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished.

5 best practices to amplify your Facebook video ads

Sprout Social

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos.