Mon.Apr 22, 2019

Secrets of SEO: How To Blog Consistently

Pearl Digital Marketing

Name me one business owner who doesn't struggle with blogging consistently. Go on, I'll wait. In business, there are a million things to do and blogging is one of the easiest tasks to push to later. Unfortunately for many, later usually means months later. However, consistently publishing content can help improve SEO so a stale blog with inconsistent publishing frequency may not be doing your search engine rankings any favours.

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The Importance of Data to Social Media Marketing

Oracle

More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their audience, especially on sites like Twitter, Facebook , and Instagram where there is more sharing than on other channels.

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The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books. In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. Disruption is Coming.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

The Top 10 Marketing Attribution Software Solutions

Oktopost

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

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How To Set 5, 10 and 15-Year Goals For Your Business?

BenchmarkONE

Not long ago, coming up with a five, 10 or 15-year plan for your business was a pretty straightforward process. In fact, if you didn’t have plans like these in place, you were probably falling behind. But today, thanks to advances such as artificial intelligence and new digital technologies, many B2B business owners find their industries changing overnight. It’s hard to plan for next year, let alone do long-term planning. That said, it’s hard to run your business with no plan at all.

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Google Quality Rater Guidelines, E-A-T, and Your SEO Strategy

EMagine B2B Blog

There are a lot of moving parts to a successful SEO strategy and the SEO industry is always evolving. Staying on top of what is important in the eyes of the search engines is key, although not always easy. This year, we already experienced a broad core algorithm by Google and more are sure to come as the year unfolds.

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. But therein lies the problem. This basic business exercise doesn’t happen nearly as often as it should. Why not? Companies change. Products and services evolve. Markets ebb and flow. Competitors pop up out of nowhere.

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5 Strategies to Address New Challenges in Asset Management Marketing

Marketo

The asset management industry isn’t what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished. What’s more, there’s been a fundamental shift in the relationship between clients and brands.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

A top priority for most pharmaceutical companies is to drive traffic to their website. A steady flow of traffic is a mark of success leading to increased revenues, right? But, what if that traffic isn’t converting and adding to your bottom line? More traffic isn’t what paves the way to awareness and growth. There is a not-so-little secret way you can have more control over the type of traffic you attract. Enter Search Engine Optimization. But, you might still be asking –.

Pinterest Marketing For Business -The Complete Guide

Bannersnack

Pinterest marketing has so many opportunities to offer to companies of all sizes, from all around the world. While most marketers will think of Facebook and Instagram when it comes to social advertising, Pinterest has been proven to provide an excellent medium for product discovery and shopping. According to Pinterest, 67% of people using Pinterest […]. Advertising Marketing Social Media

Beginners Guide to Digital Marketing for Financial Advisors

FMG Suite

As reported by Investment News , 25% of financial advisors plan to add digital marketing this year, and 29% of advisors have already incorporated these channels. Now let’s look at the stats for all small business owners – only 1 in 5 SMBs doesn’t use digital marketing yet. Why are advisors so much slower to “get with the times” compared to other entrepreneurs and small business owners? Advisors have long been able to rely on traditional marketing techniques and work of mouth.

The Definitive Guide to B2B Emoji Marketing

Zoominfo

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What is the Ideal Instagram Video Length?

Magisto

Intro to Instagram Video Length. Instagram Video Length Limits for Feed Video. Tips For Longer Videos on Instagram. Instagram Video Length “Hack” Instagram Video Length Limits for Story Video. Instagram Video Length Limits for IGTV Video. Instagram Video Length Limits for Live Video. Intro to Instagram Video Length. Instagram is quite possibly the world’s most popular social networking app. It’s a great way to share videos from your smartphone.

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Focus on Your Brand First and Then Sales

Unbound B2B

Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S customers say that great advertising is less relevant to them than a positive brand experience. Today, customers and potential customers are aware of the different things that you do as a business, and these things factor into their buying decision.

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5 best practices to amplify your Facebook video ads

Sprout Social

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos. In fact, Facebook has an average daily video view of eight billion. The case for Facebook video ads. A study by Locowise found that video content managed to reach 13.4%

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara. Companies were evaluated on a number of different criteria, including: revenue potential leadership team brand/product traction competitive landscape. Visit The Tech Tribune website to see the complete top ten list of tech startups.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

17 Instagram stats marketers need to know for 2019

Sprout Social

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings.

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How to Use Pinterest Advertising to Promote Products and Attract Customers

Hubspot

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, 72% of Pinners use Pinterest to decide what to buy offline.

Celebrating our city and our team: OutboundOutloud

Outbound Engine

As a growing startup headquartered Austin, Texas, also known as the Live Music Capital of the World , OutboundEngine has found a distinct way to celebrate our city and hardworking team. We’ve created a bi-annual concert series called “OutboundOutloud” that takes place on our in-office stage for employees and their friends and family. What is OutboundOutloud?

25 of the Best WordPress Plugins for Marketers (es-la)

Hubspot

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you're seeking, all while keeping your website as speedy as possible and saving you time along the way, too.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Subfolders vs. Subdomains: How It Affects Your SEO

SmartBug Media

In the ever-evolving guessing game of how to please the search engine gods, there are always new questions to consider. When it comes to the debate around using subdomains versus subfolders, even Google doesn’t provide the answer we’re looking for. To the search giant, subdomains and subfolders are equal.

Want More Leads? The Top 6 Conversion Optimization Tips For Your Homepage

Square 2 Marketing

These Simple Homepage Upgrades Can Drive Big Growth In Lead Numbers. I’ve probably looked at (for the sake of evaluation) over 25,000 homepages. We end up working with many of those companies to help improve their sites, so I’ve had the benefit of watching as our recommendations and upgrades produce the desired results. Today, we evaluate and provide website homepage recommendations to almost anyone who contacts us.

7 Inspiring Brand Activations to Help You Launch Your Own

Hubspot

One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion. It helps him sell whatever he advertises and it’s also the concept he molds his life around.

Why Live Chat is a Must Tool For Ecommerce Business

Lead Liaison

The ecommerce industry has been continuously growing with a rapid speed over the past few years. The trend towards ecommerce is showing no signs of slowing down. In fact, shopping has become one of the most popular activities over the internet. More than 1.66 trillion customers are buying goods and services online. As per prediction completed by Statista , global retail ecommerce revenue will amount to $4.88 trillion by 2021.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.