Marketing Insider Group

OCTOBER 26, 2017

These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […]. The post 5 Reasons to Write a Blog For Small Business appeared first on Marketing Insider Group.

Small Business Marketing 254

Small Business Marketing Business Marketing Content Marketing 254

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Marketing Insider Group

OCTOBER 26, 2017

Pricing is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only your competitions’ […].

Pricing 167

Pricing Price Lead Scoring Lead Ranking 167

KoMarketing Associates

OCTOBER 26, 2017

As new forms of marketing technology (martech) emerge, research shows that marketers are investing in everything from virtual reality to augmented reality to enhance their digital strategies. According to “The Next Digital Wave: Emerging Interfaces and Experiences Beyond the Flat Screen” report from Verve, one-third of marketers “strongly agree” with the statement that they are always experimenting with new technologies for marketing.

Customer Surveys 120

Customer Surveys Marketing & Strategy Paid Search Agency Marketing 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tomorrow People

OCTOBER 26, 2017

Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Why did we do it, you ask? Three words: Batch. And. Blast. Unless it’s part of a carefully considered inbound marketing strategy, untargeted email marketing is just a pile of bones - so we stand by our principles (Sorry, EmailisnotDead.com.).

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

DiscoverOrg

OCTOBER 26, 2017

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. In the month since then, details of this breach (and far too many others) have made headlines, keeping cybersecurity top of mind for weary, wary consumers. Having such sensitive information in the hands of hackers is a terrifying thought, but what makes it worse is that it could have easily been prevented.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Marketing Insider Group

OCTOBER 26, 2017

Fight Back Against Best Practices. There's enough commodity work out there. We aspire to be exceptional. Subscribe to get 1 big idea each week about trusting your intuition to succeed. Email Address. I'm In. Check email to confirm! Gmail users: Drag my note from Promotions to Inbox to avoid missing Monday's email. The post The Simple Switch Merriam-Webster Made to Thrive in the Digital Age [Unthinkable Podcast] appeared first on Marketing Insider Group.

Trust Marketing 114

Trust Marketing Promotion Email Marketing Practices 114

Biznology

OCTOBER 26, 2017

Whether it’s called online shopping, e-business or e-commerce , the fact is that buying and selling over the web isn’t new. In fact, there’s a generation of young shoppers right now who have a hard time believing that there existed a time (long, long ago when dinosaurs roamed the earth) when the only viable alternatives for most people to visiting a store was ordering via phone or via mail—not the electronic kind, but (horror!

Fulfillment 106

Fulfillment Order Touchpoints Buy 106

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. The 39-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? You just never know. And if you don’t know, you can’t improve. As Sherlock Holmes said in A Study in Scarlet , “it is a capital mistake to theorize before one has the data.” Well, we’ve got your data right here.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

readwrite

OCTOBER 26, 2017

Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from […].

Training 76

Training Organization Education Features 76

SEMrush

OCTOBER 26, 2017

Struggling with getting local traffic? Want to get unprecedented visibility to your website? In this post, you will find a step-by-step guide on how to win at Local SEO and get as much local traffic as it gets.

SEO 72

SEO Traffic Marketing Websites 72

Hubspot

OCTOBER 26, 2017

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. After all, Facebook is a no-brainer for marketers.

Facebook 77

Facebook Campaigns Advertising Benchmark Advertising Funnels 77

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

KEO Marketing

OCTOBER 26, 2017

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. In either case, it is important to take this opportunity to bring yourself up-to-date on all the latest innovations in digital marketing.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

Hubspot

OCTOBER 26, 2017

When Brian McGrory, Editor-in-Chief of The Boston Globe , gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routine for a few years. He enjoyed his nightly ritual. But when he pictured a young reporter seeing one of his emails at 11 PM, it irked him.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Vidyard

OCTOBER 26, 2017

As Stranger Things’ Gaten Matarazzo once said, “Why are you keeping this curiosity door locked?” , we ask you the same question. Enter the “Upside Down” world of 1980’s sci-fi, creepy demogorgons, and of course, modern video marketing. In this surreal (yet all too real) world, we have a binge-watching Halloween treat, just for you.

Lock-In 59

Lock-In Leads Lead Marketing Qualified Leads 59

Navigate the Channel

OCTOBER 26, 2017

One of the trends that has been most evident in 2017 is that many B2B website owners are moving from HTTP to HTTPS. For those who are not tech savvy, this change is almost invisible unless you are paying attention. You can still search for websites at their original HTTP web address and smoothly be redirected to the HTTPS version without ever noticing.

SERP 56

SERP Privacy Google Display 56

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Varicent

OCTOBER 26, 2017

To start out, give me the 30-second pitch of CrowdRiff and then a little bit about your role? CrowdRiff is a visual marketing platform - we automate the process of sourcing, organizing, and using visuals across a brand's marketing channels. We work primarily with digital marketing teams in the travel and tourism sector. My role as VP Marketing spans the full marketing spectrum - from brand to demand gen to product marketing and operations.

Ad Building 58

Ad Building Top of Funnel Planning Paid Search Agency 58

readwrite

OCTOBER 26, 2017

Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from the local to federal level have been some of the more innovative users of the technology.

Training 52

Training Budget Programs Distribution Education 52

LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Or just maybe, you have already been running ads for a while now. If your answer is yes to either, good job so far! Now, the next most important thing is to understand that just running ads won’t cut it – your objective should be clear – to either get high-quality leads or to sell more products online. .

Adwords 52

Adwords PPC Lead Scoring Lead Ranking 52

JotForm

OCTOBER 26, 2017

Teams that work in different offices, whether across a city or across the globe, are better equipped to work effectively together with technology and a great toolset. JotForm is the preferred online forms tool for distributed teams due to its unmatched collaboration functionality, so co-workers acro.

Distribution 48

Distribution Tools Effectiveness Product 48

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeadSquared

OCTOBER 26, 2017

We have already covered the different types of Facebook ads that you can create. Yet, there is one ad type that deserves special mention. I am talking about Facebook Lead Ads. Rolled out almost 2 years ago, lead ads have created quite a stir in paid advertising. But, have you ever wondered why? Or how you can use it for your own business? I’ll try to answer those questions in this post.

Facebook 52

Facebook Paid Search Agency Ads Leads 52

Akoonu

OCTOBER 26, 2017

Sales pipeline. Sales funnel. Marketing and sales pipeline. Buyers journey. Where does one end and another begin? How are they different? With all the terminology, it’s no surprise that there’s a lot of confusion around the differences and uses of these essential terms. Let’s break it down. Pipeline v Funnel v Buyers Journey. Sales pipelines—often explained as the buyer’s steps from lead to customer—are actually the labels your marketing and sales organizations use to categorize the sequence of

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Sales Qualified Leads Lead Ranking 49

LeadSquared

OCTOBER 26, 2017

If your sales rate is not what you would like it to be, you are probably wondering what steps you should take so that you can boost your sales and profitability to new heights. You can try a range of methods when you want to get the most from your business, but a good inbound marketing strategy stands out from the rest in a way that you won’t be able to ignore.

Inbound Marketing 52

Inbound Marketing Paid Content ROI Marketing & Strategy 52

Exo B2B

OCTOBER 26, 2017

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary to how well you satisfied the need. But increasing competition, commoditization and automation is forcing change. Yet, most B2B companies remain strongly product focused. The emerging battle has become centered on how to combine off-line and online communication with the customer while keeping the messaging perfectly coherent.

B2B 40

B2B Loyalty B2B Sales B2B Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

OCTOBER 26, 2017

One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in Cleaning Up Your Data, where I was joined by Priya Malik of AppDynamics, Mitch Janning of Quantcast, Jake Dennison of Loggly, and Boris Butakov from Cord Blood Registry.

Planning 134

Planning Marketing Automation Services Marketo Salesforce.com 134

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Startups 101

Startups Rules Paid Search Agency Budget Programs 101

Content Standard

OCTOBER 26, 2017

I did something this past weekend I’ve never done before: I binge watched an entire season of a show on Netflix in one sitting. Yes, it was Stranger Things ; yes, I know it’s only eight episodes; and yes, I know I’m a year late to the party. But better late than never, and once I started, I couldn’t stop. After my eight-hour binge (during which, I’m embarrassed to admit, I only walked away from my TV twice: to get the food from the delivery man, and then to make foo

Content Marketing 40

Content Marketing Content Marketing & Strategy Press 40