Fri.Aug 07, 2020

The advantages of targeted emails, personalization, and list cleaning!

Lead Liaison

The advantages of targeted emails, personalization and list cleaning. “One thing I often see companies doing is emailing to the same list, day after day, week after week without any idea if the emails are being looked at or giving the ROI they desire.”- ”- Mike Pauer.

17 tips to lock down your WordPress website!


If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms. But how to make sure that the site is well protected? How to have a good WordPress security?

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5 Ways to Increase Business Referrals and Boost Sales


No matter what your business, attracting new customers is crucial to success. But, keeping a steady flow of leads rolling in isn’t always easy. That’s why so many brands not only like referrals but also encourage them. They add tremendous value to any organization as they provide a first person look at what your product or service has done for others. This saves your prospects the time of researching your company and even allows them to see if your organization is the right fit for them.

Why SEO Is Even More Important For SMEs During Coronavirus


Guest post by Gary Sweeney. The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Product tutorials: how to demonstrate your assets to the public


A successful marketing strategy relies on making the customers feel the experience of using your product. Either through Interactive Content or product tutorials, your differentials must stand out. Still, that can be a real challenge. Have you ever bought a product without knowing exactly how it worked? If you have, you know that it is not exactly a fun experience.

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Consumer 4.0: Is your business ready for this new generation of customers?


Consumer 4.0 is the result of the resources they have. This profile has quite specific characteristics based on a high level of demand and easy access to information. Nowadays, it’s not enough to simply sell an interesting product. It’s essential to engage consumers by using the right means and developing the right platforms to attract them. The question is: is your company ready for all this? In this post, we will discuss: What are the stages of consumer evolution?

Building Work-Life Boundaries in the WFH Era


Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week I conclude (for the time being) the series of articles on health and well-being, including care (and dedicated time) for ourselves and others as well as optimal steps to maintain resilience. These contain thoughtful yet practical tips and suggestions for you and your colleagues as we navigate these dynamic times.

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40+ Email Marketing Statistics You Need to Know for 2020


Are you up to date with the latest email marketing statistics? Everybody knows email marketing is effective, but when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies. Email marketing is one of those ‘right strategies’ that businesses of all kind should invest in. But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind.

Returning visitors: how to generate a loyal public to your blog


In Digital Marketing , any content strategy includes great efforts to attract an audience to a blog. As important as that is, valuing returning visitors can be even better. This metric helps to understand how many users have returned to the blog after a first visit. This behavior indicates a possible interest in what they saw. Generating this recurring interest depends only on the direction of the strategy. There are some key actions to increase the number of returning visitors.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 13 Most Effective Types of Content Marketing


Do you want to know what drives me crazy? People talking about blogging and content marketing as if they are synonyms, as if they are the same thing. Featured Content Marketing

How 360-Degree Views Can Help Get You the Most From Customers


Have you ever answered a phone call from a sales rep that couldn’t remember the details of your account? It’s frustrating. You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. A 360-degree approach to viewing and managing customer relationships supports efforts at every stage of the sales funnel.

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[VIDEO] Understanding International Employment Law Amid COVID-19

Aberdeen HCM Essentials

Zach Chertok, Aberdeen’s analyst for human capital management (HCM), held a video conference with a rising and prominent employment lawyer out of Vancouver, BC, Canada, Erin Brandt , to understand more about international employment law between the US and Canada, with a focus on BC.

Remote Working Revolution: What’s Next for Tech Marketers and ITDMs?


In this video meetup, we facilitated a conversation on the impact of COVID-19 on ITDMs and the vendors that serve them. Resources Webinars

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Are Marketers Embracing the Chaos? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading → The post How Are Marketers Embracing the Chaos? The Weekly Wrap] appeared first on Content Marketing Institute. Company News

How to organically grow your Instagram: 5 proven ways to attract followers


Jump ahead. Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. “If only I could get more followers on Instagram, this whole online business thing might get easier.” ” It's a problem I hear all the time from new creators. It's easy to feel envious of influencers when their Instagram accounts are overflowing with followers. Presumably, along with their bank accounts.

How to Cultivate the Best Influencer Partnerships Based on Organic Love


Examples and ways that organic partnerships add value to your influencer marketing program

How to Reduce Sample Size Pollution for Better A/B Test Results


You spent hours strategizing your test. Your team creates a hypothesis. You run the test and await the results. But you find your test failed. The results have been tainted. But how? Don’t beat yourself up. There is a dirty little secret in the testing world called sample size pollution.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder


In this episode of Delivering, host Jason Rodriguez sits down for a wide-ranging interview with Lauren Smith and Scott Epple, two team members involved with the recent release of Visual Editor in Litmus Builder. They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills.

Golden Spiral's Top 8 Blog Articles of 2019

Golden Spiral

At the end of every year, hundreds of lists are published looking back at the incredible, odd, shocking, and newsworthy happenings of the last 12 months. In that spirit, we've compiled the top eight most read Golden Spiral blog posts of 2019. Whether you want to catch up on what you've missed or are seeking a quick-reference guide to our top marketing advice for B2B tech firms , keep reading. Content

Infographic – The Best Content Offers for Every Stage of the Buying Cycle

The Point

Aligning content offers with stages in the buying cycle is a critical factor in maximizing engagement. Early stage or “top of funnel” content generally speaks to industry trends or best practices because early stage buyers may only just be launching their research, or perhaps not even aware they have an urgent problem to solve. Later stage, mid-funnel or bottom-of-funnel buyers are further along in the process and so will be more interested in ROI, customer stories, or third-party reviews.

How to Use Instagram Reels for Business Marketing


Introduction. Social media channels are impeccable platforms to interact with audiences and fuel your branding endeavors. They are excellent for online media marketing. The content on social sites can be linked to blog sites, websites, or embedded in any messages or emails to deviate users to your conversion goals. The latest addition in the Social Media Marketing (SMM) arsenal of the marketers is Instagram Reels.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Tiktok’s influencer culture: What makes it stand out and how can you join in

Sprout Social

If you still haven’t adopted TikTok as a way of life, what are you waiting for? The popular app may be the topic of contentious headlines lately , but it only continues to take over the world in unprecedented ways. While it’s here, we’re going to talk about how you can get the most out of it.

Litmus Customer Reviews Are In: You Love Us, You Really Love Us!


“Take it to heart” is one of Litmus’ core values —meaning we’re passionate about our customers. Everything we do is in service to the email community, and we’re always humbled and grateful when we’re recognized for it. TrustRadius recently honored us as a leader in email marketing software with a 2020 Top Rated Award. The TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of B2B technology products.

20 Super-Awesome Infographics to Inspire Your Content Marketing

Marketing Insider Group

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.”. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing? In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000.

25 Lead Generation Best Practices For 2020

Unbound B2B

Introduction. The customer buying-process has changed a lot. Thanks to smart phones and widespread internet usage, customer decisions aren’t limited by the adverts you put out on the Tv, billboards and magazines. According to research, 81% of a prospective customer’s time is spent on online research. This means that by the time a customer contacts you, they are quite close to making their decision to buy.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.