Wed.Aug 12, 2020

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.

The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

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Putting Our Money Where Our Values Are: Announcing a New Venture Capital Fund, How Women Invest

Biznology

By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams?

Team Empowerment in Agile: Reality or Wishful Thinking?

Marketing Insider Group

When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”. The element of team empowerment, one of the most powerful qualitative benefits of applying the methodology, sits somewhere in the middle. Because most new Agile teams just haven’t cracked it yet.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Brand Experience: the complete guide to this new type of marketing

RockContent

Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction. Brands need to work on their image to ensure relevance in the market and create identity. In other words, they need to execute branding, and they often do it through details.

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What is two-factor authentication and how to set it up on your website

RockContent

You certainly know the importance of creating a website to generate business opportunities. However, it is not enough to develop beautiful templates and get tools focused on SEO results. Your website also needs to be secure , which requires good practices such as strong passwords. Also, you must know what is two-factor authentication.

3 B2B Tech Content Marketing Mistakes—And What You Should Do Instead

Contently

Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion. The discourse around tech—specifically B2B tech—often comes in the form of thought leadership content. What does the future have in store for us? And how can new technology help us solve big problems?

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Settle Smarter with Dana Look-Arimoto (Season 1, Episode 7)

Biznology

This week’s guest is Craig Forman, Lead People Scientist at Culture Amp. What is culture anyway? Do I have to watch Downton Abbey to get it? Craig enlightens us to current “intersections” at a company who’s mission is to understand and help other businesses to make the most of their own culture. The post Settle Smarter with Dana Look-Arimoto (Season 1, Episode 7) appeared first on Biznology.

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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Dark traffic has grown with the rise of HTTPS and the increasing prevalence of private messaging systems (Slack, WhatsApp, and the like). While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Table of Contents.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Anatomy of a Strategic Demand Marketing Plan – Part 3: The Strategy Phase

ANNUITAS

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. This week, we take it a step further as we share how the insights phase builds a foundation for the strategy phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . The Strategy Phase.

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8 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute. Company News

Metadata.io Ranks 233 on Inc. 5000 List

Metadata

Named in top 250 of the 2020 Inc. 5000 Fastest Growing Private Companies in America Annual List, Reporting an impressive growth rate of 1869.18% revenue growth over three years San Francisco, CA, Aug. 12, 2020 — Metadata.io , the autonomous demand generation company, today announced that Inc. Magazine revealed the company’s ranking as No. 233 on its 39th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

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10 techniques to increase your blog traffic in 2020

RockContent

Increase blog traffic is the key to Content Marketing. Good content can engage, but it needs to be in the spotlight to be seen. Attracting a qualified audience is the key to get better results. There is no formula to generate more attraction. It is necessary to apply a continuous work full of efforts since there are several ways to make your content more visible and attractive. First of all, it is necessary to think about what the audience wants.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A/B Testing for Content: How to Run A/B Tests with Engagement as KPI

Convert

In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

How far are you prepared to go with your brand’s voice search strategy? As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day.

How to Use Multivariate and A/B Testing to Drive Website Success

Spiralytics

A lot of marketers are confused about whether they should conduct A/B tests or multivariate. The post How to Use Multivariate and A/B Testing to Drive Website Success appeared first on Spiralytics Inc. Web Analytics conversion rate optimization CRO

SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before. Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Manufacturers need their websites, content, and product offerings to be found online through internet searches.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

60 A/B Testing Examples to Get You More Conversions

Optinmonster

Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. It allows you to rely on data to make smart choices about how you communicate with your audience. But for most marketers, A/B testing can be something we put on the backburner. And more often than not, it’s simply because we’re not sure where to start.

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The Move to Ecommerce: How Retailers Can Adapt During a Crisis

Hubspot

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020 and beyond, it will continue to become an increasingly popular shopping choice for many consumers. In fact, Statista predicts that ecommerce revenue will surpass $638 billion in the U.S. by 2022. And, in 2020, amidst the global crisis, ecommerce is fast becoming the go-to model for keeping retail businesses afloat.

How to Build a B2B Sales Team Structure

Zoominfo

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement.

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Your MarTech Stack – Develop, Audit, Evaluate

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. The ever changing and rapidly expanding technology landscape provide infinite tools and technology to choose from.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why TikTok for Marketers?

RDW Group

If you ask anyone between thirteen and forty years of age if they have heard of or used the app … The post Why TikTok for Marketers? appeared first on RDW Group. Social Media

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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.

Stick the Landing: Best Practices for Developing Effective Landing Pages

Launch Marketing

Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign. While all the tactics used in a marketing campaign are important, the landing pages used in the campaign are one of the most important.

A Category is Born

LeanData

Evan Liang & Kelvin Cheung, Co-Founders of LeanData. When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. The days of the meat-eating enterprise sales reps who could sell ice to Eskimos was over. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.