Wed.Aug 12, 2020

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories.

The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Build a B2B Sales Team Structure

Zoominfo

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey.

Build 173

Brand Experience: the complete guide to this new type of marketing

RockContent

Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Putting Our Money Where Our Values Are: Announcing a New Venture Capital Fund, How Women Invest

Biznology

By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice.

More Trending

What is two-factor authentication and how to set it up on your website

RockContent

You certainly know the importance of creating a website to generate business opportunities. However, it is not enough to develop beautiful templates and get tools focused on SEO results. Your website also needs to be secure , which requires good practices such as strong passwords.

3 B2B Tech Content Marketing Mistakes—And What You Should Do Instead

Contently

Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion.

How to Choose the Best Podcast Host

Webbiquity

Guest post by Adam Hendricks. So you’ve been thinking of starting a podcast and finally made it happen? Nice move!

8 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Settle Smarter with Dana Look-Arimoto (Season 1, Episode 7)

Biznology

This week’s guest is Craig Forman, Lead People Scientist at Culture Amp. What is culture anyway? Do I have to watch Downton Abbey to get it?

Help 104

Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.”

The Anatomy of a Strategic Demand Marketing Plan – Part 3: The Strategy Phase

ANNUITAS

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. This week, we take it a step further as we share how the insights phase builds a foundation for the strategy phase.

Demand 141

Metadata.io Ranks 233 on Inc. 5000 List

Metadata

Named in top 250 of the 2020 Inc. 5000 Fastest Growing Private Companies in America Annual List, Reporting an impressive growth rate of 1869.18% revenue growth over three years San Francisco, CA, Aug. 12, 2020 — Metadata.io , the autonomous demand generation company, today announced that Inc.

List 94

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

How far are you prepared to go with your brand’s voice search strategy? As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day.

10 techniques to increase your blog traffic in 2020

RockContent

Increase blog traffic is the key to Content Marketing. Good content can engage, but it needs to be in the spotlight to be seen. Attracting a qualified audience is the key to get better results. There is no formula to generate more attraction.

SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

60 A/B Testing Examples to Get You More Conversions

Optinmonster

Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. It allows you to rely on data to make smart choices about how you communicate with your audience.

A/B 103

A Category is Born

LeanData

Evan Liang & Kelvin Cheung, Co-Founders of LeanData. When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. The days of the meat-eating enterprise sales reps who could sell ice to Eskimos was over.

8 Hidden Costs of Repetitive Manual Reporting

QuanticMind

If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making.

The Move to Ecommerce: How Retailers Can Adapt During a Crisis

Hubspot

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020 and beyond, it will continue to become an increasingly popular shopping choice for many consumers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Your MarTech Stack – Develop, Audit, Evaluate

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well.

Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign.

A/B Testing for Content: How to Run A/B Tests with Engagement as KPI

Convert

In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty.

A/B 66

Stick the Landing: Best Practices for Developing Effective Landing Pages

Launch Marketing

Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.