Overview of the Google Ads Structured Snippets Extension for B2B Advertisers
AUGUST 12, 2020
Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.