KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Webbiquity

AUGUST 12, 2020

Guest post by Adam Hendricks. So you’ve been thinking of starting a podcast and finally made it happen? Nice move! Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

Marketing Insider Group

AUGUST 12, 2020

When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”. The element of team empowerment, one of the most powerful qualitative benefits of applying the methodology, sits somewhere in the middle.

Planning 231

Planning Work Management Marketing Management Paid Search Agency 231

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

AUGUST 12, 2020

By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams?

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Content Marketing Institute

AUGUST 12, 2020

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

Optimization 145

Optimization Conversion Tools Content 145

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Dark traffic has grown with the rise of HTTPS and the increasing prevalence of private messaging systems (Slack, WhatsApp, and the like). While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. The competition for attention is fierce for brands on social.

Advertising Agencies 132

Advertising Agencies Youtube User-Generated Content Storytelling 132

Biznology

AUGUST 12, 2020

This week’s guest is Craig Forman, Lead People Scientist at Culture Amp. What is culture anyway? Do I have to watch Downton Abbey to get it? Craig enlightens us to current “intersections” at a company who’s mission is to understand and help other businesses to make the most of their own culture. The post Settle Smarter with Dana Look-Arimoto (Season 1, Episode 7) appeared first on Biznology.

Business 104

Business Leads Lead Marketing Qualified Leads 104

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Spiralytics

AUGUST 12, 2020

Here are 25 conversion rate optimization statistics that can help you shape your blog strategy for success. The post 26 Conversion Rate Optimization Stats to Fuel Your Blog Strategy appeared first on Spiralytics Inc.

Conversion Rate 117

Conversion Rate Stats Optimization Conversion 117

Metadata

AUGUST 12, 2020

Named in top 250 of the 2020 Inc. 5000 Fastest Growing Private Companies in America Annual List, Reporting an impressive growth rate of 1869.18% revenue growth over three years San Francisco, CA, Aug. 12, 2020 — Metadata.io , the autonomous demand generation company, today announced that Inc. Magazine revealed the company’s ranking as No. 233 on its 39th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Demand 116

Spiralytics

AUGUST 12, 2020

A lot of marketers are confused about whether they should conduct A/B tests or multivariate. The post How to Use Multivariate and A/B Testing to Drive Website Success appeared first on Spiralytics Inc.

Marketing Websites 117

Marketing Websites Conversion Rate Conversion Optimization 117

SmartBug Media

AUGUST 12, 2020

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before. Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Manufacturers need their websites, content, and product offerings to be found online through internet searches.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Heinz Marketing

AUGUST 12, 2020

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. The ever changing and rapidly expanding technology landscape provide infinite tools and technology to choose from.

Ideal Customer Profiles 104

Ideal Customer Profiles Comparison Marketing Management Analysis 104

Content Standard

AUGUST 12, 2020

How far are you prepared to go with your brand’s voice search strategy? As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day. With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

LeanData

AUGUST 12, 2020

Evan Liang & Kelvin Cheung, Co-Founders of LeanData. When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. The days of the meat-eating enterprise sales reps who could sell ice to Eskimos was over. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Hubspot

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

Convert

AUGUST 12, 2020

In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . But measuring engagement isn’t always straightforward.

Tagging 84

Tagging Paid Search Agency Click Rate Content 84

RDW Group

AUGUST 12, 2020

If you ask anyone between thirteen and forty years of age if they have heard of or used the app … The post Why TikTok for Marketers? appeared first on RDW Group.

Marketing 81

Marketing Social Media Media 81

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. I’m sure some are familiar. You may have already built the ideal buyer personas or segmented buyers and targeted them with the right content. Or, maybe you found the best acquisition channels and fueled your SEO strategy.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Contify

AUGUST 12, 2020

Contify leverages its Competitive Intelligence Solution to generate actionable insights. Contify has announced that it has successfully deployed its market Intelligence Platform at a European eMobility and sustainability solutions provider to power informed decision making and drive its product strategy through fast delivery of critical insights. As part of the engagement, Contify, a leading market intelligence company, tailored a customized competitive intelligence solution to: 1.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Content

FMG Suite

AUGUST 12, 2020

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. The new format took some time to make its way into the zeitgeist, but now a full 75% of Americans know what podcasts are and 55% have listened to at least one episode. . Incorporating a podcast into your marketing strategy can help you: Easily connect with new prospects.

Cable 52

Cable Planning FAQ Distribution 52

Outbrain

AUGUST 12, 2020

The global health crisis of the COVID-19 pandemic has caused massive ripple effects all over the world. Both individuals and businesses are forced to make agile adjustments in order to stay afloat because of rising unemployment. That means marketers and advertisers are hit hard as well. Brands are tiptoeing the line in order to remain relevant and compassionate during this time of the pandemic.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Ideal Customer Profiles Tactics 29

Walker Sands

AUGUST 12, 2020

Best Practices 52

Best Practices Ad Agencies Companies 52

Cortex

AUGUST 12, 2020

Content Marketing 52

Content Marketing Brand Identity Branding Content 52

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement.

B2B Sales 200

B2B Sales Top of Funnel Enterprise Management Lead Ranking 200

Contently

AUGUST 12, 2020

Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion. The discourse around tech—specifically B2B tech—often comes in the form of thought leadership content.

B2B Thought Leadership 208

B2B Thought Leadership B2B Marketing Thought Leadership Content Marketing 208

Zoominfo

AUGUST 12, 2020

A quality sales organization is build on retention and a quality sales team structure. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement.

B2B Sales 100

B2B Sales Top of Funnel Enterprise Management Ad Building 100