Thu.Jul 30, 2020

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog.

11 Content Marketing Stats That Actually Mean Something


What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? b) The potentially exponential organic growth? c) The low barriers to entry? The answer? d) All of the above. And more. Featured Content Marketing

Stats 97

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

Buffer Social

Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge.

Work 82

How to Create a COVID-era Event Marketing Plan


Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Content Consumption Reveals Behavioral Insights of the Software Developer Segment

Marketing Insider Group

How is a B2B Marketer supposed to gain a better understanding of their prospects beyond the actions taken on their own site? Google Analytics won’t do the trick.

More Trending

Leadership Training Is the Lynchpin of Effective Strategic Acceleration


Considering recent changes around the world, leadership development training is probably more important than ever before. As most organizations fail to move the needle on strategic change, the spotlight is more focused on change effectiveness.

How to run a successful online roundtable


Our access to technology allows us to use our creativity to produce increasingly diverse and qualified live experiences. Imagine, for example, holding corporate events that traditionally require the company to have enough space to accommodate attendees.

Online 157

Email marketing or marketing automation?


30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. First, you need to understand your audience to create highly targeted email drip campaigns.

Live Streaming: the ultimate guide to the successful production of digital content


We are now living in the era of marketing 4.0. The term was coined by the renowned professor and author Philip Kotler, refers to the present period; marked most notably by the digital revolution already taking place in businesses and companies worldwide.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Overcome a Boring Blog With These 5 Techniques

Content Marketing Institute

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel.

Trust 92

How to Create an Ideal Customer Profile

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is an ideal customer profile? Terminus says it best. “An An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.”

How to Incorporate Diversity, Equity, and Inclusion Into Content Marketing


Content is foundational to bringing digital experiences to life. How might content creators ensure that these experiences are not only accessible, but that they are open to a diverse population, and are equitable and inclusive for all?

10 Best B2B Webinar Platforms for 2021


Remember conferences and meetups?! I can only vaguely recall my last conference. So many B2B deals closed, and so many connections made. Today, the very concept of shaking hands to close a deal seems like a distant dream from the past.

Best 79

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Strategic Marketing: 10 Marketing Strategies that Work – part 1 [Video]

Hinge Marketing

Marketing is one thing, but strategic marketing is the type of marketing that works best because it takes advantage of your competitive advantage.

Video 76

‘The Flattening’: Flat Logos Take Over the Auto Industry


Reading Time: 3 minutes. The Earth isn’t flat, but a couple auto companies have sure made it feel that way. Toyota became the latest car company to update its brand guidelines with a new, flat logo in the past year, following in the footsteps of three automakers— BMW , Volkswagen, and Nissan.

Litmus Live Day Highlights: Are you getting the most out of your tech? Let’s find out.


Email marketers can engage with dozens of different technologies to build and launch campaigns. Having a strategic approach to using these tools not only maximizes the investment, but also allows for innovation and messages that your subscribers will look forward to receiving.

Health and Science Communication in the COVID Era: A Q&A With the Publisher of Health News Review

Content Science Review

Veteran health care journalist Gary Schwitzer talks about the top problems in health and science communication and how to avoid them. Article

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

A Drink With Kyle Lacy, CMO at Lessonly


The post A Drink With Kyle Lacy, CMO at Lessonly appeared first on EverString. Account-Based Marketing Virtual Events

CMO 62

Quarantine Q&A with Triblio’s AEs


In the past four months, our salespeople have been at home, complying with social distancing guidance. While we’re all doing our best to make this new normal manageable, it’s no secret that it’s been a learning curve for our salespeople, who can no longer build relationships in person.

8 ways to show your clients the value of social in a tumultuous climate

Sprout Social

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began.

The Key Role Technical Marketing Can Play in Content Strategy


Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Systemize Your Web Content Production with a Website Content Outline Template


Producing website copy doesn’t have to be a daunting task. Instead of starting with a blank page, you should create and use a website content outline template that helps you stay in line with writing best practices, CMS requirements, and your overall content strategy.

How Senior Living Teams Can Use Video to Reach Consumers

SmartBug Media

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers.

Video 58

GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds


Realizing that there is such a small gap between good and great can either be terrifying or empowering. . It’s not uncommon to hear about horse races where the second place jockey is behind by two-and-a-half lengths.

Why You Need a Marketing Automation Agency and How to Choose One


With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.