Thu.Jan 21, 2021

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Key ABM Trends in 2021 for B2B Marketers

SWZD

2020 witnessed a sharp change in consumer behavior due to the pandemic, resulting in the decimation of traditional business strategies. Most businesses understandably adapted and embraced digital transformation if they.

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8 Ways Employee Advocacy Can Skyrocket Customer Retention

Marketing Insider Group

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors.

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Corporate Diversity & Inclusion Trends of 2020

Zoominfo

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer. Earlier in the year, we published an article around the importance–and steady increase–of diversity and inclusion (D&I) job titles in corporate America.

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Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

The new year is almost one-month-old. In less than three weeks, the country has experienced a time like no other. Where the degree of uncertainty about our future has intensified. The chaos surrounding the vaccination rollouts and the political climate has altered the degree of hoped-for certainty. . Such a turn of events has an impact. Particularly on B2B buyers today. .

B2B Sales 221
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Featured Profile: Dana Look-Arimoto

Biznology

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Prognostications, Predictions And Hot Topics For 2021

Biznology

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. From a new focus on corporate culture, purpose, empathetic leadership, to commitments to DE&I & ESG, to new digital B2B marketing trends that merge the persona

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How to Use Video in Your Employer Branding Strategy: An Interview with James Marable of Eli Lilly & Company

Brandpoint

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference. His session, “Utilize Video to Demonstrate a Changing Environment to Actively Engage Talent,” will teach attendees how to connect with incoming and current talent during a time when most people are still working remote.

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5 Best YouTube Keyword Tools for 2021

SEMrush

YouTube is a search engine that uses an algorithm to rank videos. Learn about the YouTube algorithm and how to discover ranking keywords. We‘ll offer you advice on the best YouTube keyword tools to help you create a content strategy that matches your search intent. Read through our guide to learn more about the best YouTube keyword tools.

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How to leverage AR in your digital marketing strategy

ClickZ

30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Agile Marketing Values to Sharpen Your Content Process

Content Marketing Institute

Content marketing often is a messy, haphazard process. But it doesn’t have to be. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading → The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

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Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback

Search Engine Journal

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. The post Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback appeared first on Search Engine Journal.

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How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure that their messaging is flexible enough to evolve. Customers change. Industries pivot. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time.

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A Year of 1 Trillion Emails: The Customers Who Sent Them

SendGrid

Twilio SendGrid kept businesses connected to their customers by reliably processing over 1 trillion emails in 2020. The post A Year of 1 Trillion Emails: The Customers Who Sent Them appeared first on SendGrid.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Stop losing your hard-earned leads

Ontraport

Your leads opted in…now what? Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. Unfortunately, even then, most follow-up is just too cookie-cutter to actually capture attention and prompt purchases.

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Why forward-looking organizations should embrace analytics-driven sales

Seismic

The world around us is changing. Nowhere is that change more apparent than the way in which we do business. Today’s remote work environment was born out of necessity, however, the adoption and success of virtual selling strategies will continue to shape the way businesses engage customers. As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success.

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#Hiring: nDash Digital Marketing Manager (100% Remote)

nDash

You’re a creative type with a flair for the written word. You’re also a bit of a marketing nerd who loves spreadsheet shortcuts and all and seeks out actionable data and insights. You want to build an authentic brand and you don’t shy away from responsibility. Sound like you? If so, we should talk… nDash is seeking a digital marketing manager to join our team.

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Best Display Advertising Campaign of 2020

Bannerflow

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Whether alone in the office, working remote, or surviving home-schooling, designers and marketers collaborated via the cloud to get the job done. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Best Appointment Scheduling Software

The Daily Egg

Having to manually book appointments over the phone is a hassle. You’re practically arrested by your inability to ignore the calls. On top of that, there is a huge possibility of more questions about your service being asked on that call, which captures more of your valuable time. It’s enough to drive you crazy. It’s […]. The post Best Appointment Scheduling Software appeared first on The Daily Egg.

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Identity Mapping Technology: Revolutionizing Consumer Marketing Reach

Versium

As consumer and business personas converge, identity-mapping data enrichment accelerates marketing outreach effectiveness. It’s clear that marketers want to promote offerings based on both what people do for work and what they purchase as consumers. But it’s been generally difficult for a marketer to assemble a complete 360 view reflecting both simultaneously.

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6 Great SEO Tools to Try in 2021

BenchmarkONE

Braving a pretty brutal storm can definitely give you some perspective. It shows you what really matters and convinces us that we should spend our time a little more wisely. After the year we’ve had, we might as well live it up a little bit, right? It’s time to take a chance. Make 2021 the year you try new strategies, check out some different tools you haven’t considered before, and improve in the areas you’ve been having issues in. .

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Champion Communications to Provide Strategic Communications to AWS Cloud Solution Partner HeleCloud

Champion Communications

Champion Communications, the PR consultancy that helps B2B technology companies accelerate their growth, has been chosen by AWS specialist professional and managed service provider, HeleCloud, to provide it with UK PR support. . HeleCloud helps bring its customers into the future by providing strategic technology consultancy, engineering and AWS-based managed services.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The Impact of Employee Engagement on Your Business

EveryoneSocial

The benefits of an engaged workforce extend to almost every aspect of business performance. Great organizations understand the impact of employee engagement and invest in enabling a positive work culture. And companies that measure and track employee engagement have a greater chance at adapting to disruption and coming out unscathed in times of turmoil.

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Hiring An In-House Marketing Team? Here’s What It Should Look Like In 2021

Square 2 Marketing

Today’s In-House Team Looks Nothing Like The Marketing Team From 2010. The pandemic and challenging economic times have done little to slow the race to hire in-house digital marketing teams. That might change later this year, but right now it’s full speed ahead. If you’re hiring in-house, building your own digital marketing team and looking to ramp up your marketing efforts in 2021, here are some of the important roles you’ll need if you want to generate leads, drive sales opportunities and buil

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IAB There: Advances in journey automation will change the marketing landscape this year

illumin

Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training” For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […].

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OptinMonster vs. Leadpages: Which Is Better? (Compared)

Optinmonster

Are you looking for the right lead generation tool for your online business, but not sure which one to go with? Like any task, having the right tool for the job can make or break your success. So if you’re serious about getting better, higher-quality leads into your funnel, then you definitely need the right lead generation software. But now for the hard part: which one should you choose?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Stop losing your hard-earned leads

Ontraport

Your leads opted in…now what? Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. Unfortunately, even then, most follow-up is just too cookie-cutter to actually capture attention and prompt purchases.

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UX and Content Strategy in 2021: Where do we go from here?

Content Science Review

Get UX design expert Joseph Dickerson's thoughts and predictions for UX and content strategy in the year ahead.

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What Is Captive Product Pricing?

Hubspot

Imagine owning an Xbox without games, or a film camera with no film. Unless you’re a collector, it doesn’t really make sense. You may own both of the items, but if you’ve paid a lot of money for them you probably want to use them to their full potential. The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sa

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