Thu.Jan 21, 2021

Key ABM Trends in 2021 for B2B Marketers


2020 witnessed a sharp change in consumer behavior due to the pandemic, resulting in the decimation of traditional business strategies. Most businesses understandably adapted and embraced digital transformation if they. Blogs ABM

8 Ways Employee Advocacy Can Skyrocket Customer Retention

Marketing Insider Group

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy.


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What Are Backlinks And Why You Need Them To Get Google’s First Positions


One of the most important strategies for successful SEO is link building. Among the more than 170 ranking factors Google uses, there are two that have the greatest impact: the quality of the content — ability to respond to the user’s intention; the number of backlinks received.

Corporate Diversity & Inclusion Trends of 2020


“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The easiest ways to compress a video file


Before knowing how to compress a video file , you must understand what video compression is. Some file-sharing services have a sort of file size limit.

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Prognostications, Predictions And Hot Topics For 2021


Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us!

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Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

The new year is almost one-month-old. In less than three weeks, the country has experienced a time like no other. Where the degree of uncertainty about our future has intensified.

Featured Profile: Dana Look-Arimoto


We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

How to leverage AR in your digital marketing strategy


30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Optimizing your B2B email marketing campaigns

Sales Lead Insights

Email has proven to be very effective for B2B marketers. As part of ongoing lead development, I recommend staying in touch with prospects on your database via multiple methods. Email is the primary one. With email marketing, I recommend aiming to send something at least monthly. To stay in mind and in sight as your prospects move from awareness to consideration to purchase and to increase your chance of being there at the right time.

5 Agile Marketing Values to Sharpen Your Content Process

Content Marketing Institute

Content marketing often is a messy, haphazard process. But it doesn’t have to be. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results.

What is an email template?


If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code snippets to build new campaigns?

Does your 2021 strategy include Direct Mail?

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. You might think direct mail is dead in this age of digital marketing. In the B2B world, a single channel is not your answer – be it digital or direct.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use Video in Your Employer Branding Strategy: An Interview with James Marable of Eli Lilly & Company


James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference.

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Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback

Search Engine Journal

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. The post Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback appeared first on Search Engine Journal. Content Marketing

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What's a Conversational Landing Page (& How Do You Create One)?


Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page.

UX and Content Strategy in 2021: Where do we go from here?

Content Science Review

Get UX design expert Joseph Dickerson's thoughts and predictions for UX and content strategy in the year ahead. Article

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure that their messaging is flexible enough to evolve. Customers change. Industries pivot.

Stop losing your hard-earned leads


Your leads opted in…now what? Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies.

6 Great SEO Tools to Try in 2021


Braving a pretty brutal storm can definitely give you some perspective. It shows you what really matters and convinces us that we should spend our time a little more wisely. After the year we’ve had, we might as well live it up a little bit, right? It’s time to take a chance.

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User Groups: Why They Exist & How to Start Yours

Higher Logic

The post User Groups: Why They Exist & How to Start Yours appeared first on Higher Logic. User groups can help you deliver a great customer experience. If you’re interested in starting one at your own company, you’re in the right place.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

By Marketers, For Marketers Ep. 6 Part II: Marketing at Lean Startups


In this episode of By Marketers For Marketers Jason chats with Marcel Santilli, SVP of Marketing at Upkeep. This is part two of a two part episode with Marcel Santilli, SVP of marketing at UpKeep. Read the first one. What are best roles for a contractor to fill?

Customer Retention Strategies: 5 Do’s, 6 Don’ts, and 3 Examples


There are many layers of content marketing because it connects to every aspect of the customer lifecycle.

IAB There: Advances in journey automation will change the marketing landscape this year


Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training” For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising.

2021 Edelman Trust Barometer: Trust Crisis Creates Leadership Opportunity

Carla Johnson

January 21, 2021 Global pandemic. Fake news. Social protests. Economic turmoil. Political instability. If 2020 were a movie plot, no one would believe it. Unfortunately, this is the world we’ve endured the last 12 months.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.