Mon.Jan 18, 2021

Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would have been nice).

How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Help 220
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Customer Experience Email Marketing Tips

SendX

Business leaders everywhere recognize that consumer experience is such an essential metric. Customer experience affects not only initial interactions but also contributes vitally to the retention of customers.

Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The internet is a necessary part of everyone’s daily lives – even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

12 Content Marketing Trends to Keep an Eye in 2021

RockContent

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020.

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More Trending

Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

Hot off the presses, I just read Ask Your Developer : How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson , founder and CEO of Twilio. It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives.

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The Unlimited Potential of AI for Enhancing the Customer Experience

Televerde

Two things are all but mandatory moving into 2021: artificial intelligence and customer experience initiatives. 84% of customers say that the experience a brand provides is just as important as the product or service itself.

6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs.

13 Graphic Design Trends to Use in 2021 — and Two to Avoid

Hubspot

2020 was — in a word — unprecedented. The only thing nearly as unprecedented as the events of the year itself? The number of times 2020 was described as "unprecedented.". With the conclusion of a year unlike any other, it's natural to seek out new looks and approaches.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

LinkedIn Stories: “Water Cooler Moments” in a Remote Work World?

Hootsuite

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media.

How to Enable Enhanced eCommerce Tracking in WooCommerce

Optinmonster

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. This will tell you more about customer shopping behavior.

3 Top Trend Spotting Tips From A Data Journalist

BuzzSumo

Content Marketing

Spot 72

How to Win More Deals with Video for Sales in 2021

Vidyard

How has your sales process changed throughout the pandemic? Have you written so many emails that your fingers are numb? Maybe you’ve had to shake yourself awake for another zoom call.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Get Quality Backlinks: A Step by Step Research and Outreach Case Study

Convert

There is a great Chinese proverb — chase too many rabbits, catch none. This maxim couldn’t be more applicable to content marketing. There are just too many SEO strategies to do them all. And when it comes to link building, your best bet is to focus on one approach and crush it.

Reach, Engagement, Sales: The Fundamental Content Marketing Goals

DivvyHQ

If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not ever know if your efforts are paying off without defined goals.

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New Feature: Auto Screencap Webpages and Dynamic Blocks

ActiveDEMAND

We’ve added a new image generation feature to ActiveDEMAND that you’re going to love. The new feature can automatically capture webpages as a screenshot to be used later, and it can be used to capture dynamic blocks as images to be used later. Let’s explore what that can help with.

Sales Pipeline Radio, Episode 232: Q & A with Benjamin Shapiro @benjshap

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Happy New Year?

Goolara

We assume most of you are glad to see 2020 come to an end, not that it looks like things have improved with the new year just yet. For email marketing software providers (ESPs), 2020 was a mixed bag. On one hand, many businesses relied more than ever on email to get the word out about their products.

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Celebrating MLK’s enduring legacy of service and unity

Seismic

Today, millions of people around the world will pause to honor the life and legacy of Dr. Martin Luther King, Jr. Born January 15, 1929 in Atlanta, GA, Dr. King went on to study at the all-male, historically black college, Morehouse.

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + 6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Using article directories. + Hidden links. + Using only exact match anchor text. +

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3 B2B Marketing Examples that Produced Results

SmarkLabs

In the world of B2B marketing, there is a lot to juggle. Between budgets, creative, strategy and leads, B2B marketers definitely have their work cut out for them. To make matters even more stressful, marketing to businesses is completely different than marketing to individual consumers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What is Account-Based Marketing? Why Your B2B Company Needs ABM

The ABM Agency

As the world grows increasingly digital, marketing strategies are forced to transform. In-person meetings are via Zoom; business decisions made over coffee have been replaced with a quick phone call or Slack message.

Andrew Barnes-Jones as Global Creative Director

Ledger Bennett

Ledger Bennett Revenue Engine (LBRE) is thrilled to announce Andrew Barnes-Jones will be joining our team as Global Creative Director.

Simple Amazon SEO Guide for 2021: Crack the Algorithm

Alejandro Rioja

When I started my first e-commerce business, Flux Chargers, we struggled a lot getting sales. There were so many things to focus on from customer development to PR to SEO that frankly we left our Flux Amazon store behind.

2021 Paid Search Trends to Keep On Your Radar

Lake One

2020 was an unpredictable year. It pushed us to think differently how we communicate and interact with one another. Typical marketing trends were thrown out the window! Creative thinking was more important than ever, and adapting quickly was often the key to success.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.