Mon.Jan 18, 2021

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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would have been nice). Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background.

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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice. Modern marketers have adopted many of the sales team’s past responsibilities.

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Customer Experience Email Marketing Tips

SendX

Business leaders everywhere recognize that consumer experience is such an essential metric. Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The internet is a necessary part of everyone’s daily lives – even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Win More Deals with Video for Sales in 2021

Vidyard

How has your sales process changed throughout the pandemic? Have you written so many emails that your fingers are numb? Maybe you’ve had to shake yourself awake for another zoom call. If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journe

More Trending

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Reach, Engagement, Sales: The Fundamental Content Marketing Goals

DivvyHQ

If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not ever know if your efforts are paying off without defined goals. Here are the fundamentals that are common among the pros, from Divvy co-founder, Brock Stechman.

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The Employee Engagement Strategies Your Workplace Needs

EveryoneSocial

If your team communication and productivity is in need of a boost, you may want to rethink the employee engagement strategies you’re using at your company. Around 70% of Americans are disengaged at work so it’s a challenge for most organizations that needs to be addressed. And can be an even bigger issue with remote and global teams. Employee engagement is a necessary determining factor for your business productivity and ultimate success.

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Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

Hot off the presses, I just read Ask Your Developer : How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson , founder and CEO of Twilio. It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. The core premise: in a digital world, every company is a software company.

CMO 101
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The Unlimited Potential of AI for Enhancing the Customer Experience

Televerde

Two things are all but mandatory moving into 2021: artificial intelligence and customer experience initiatives. 84% of customers say that the experience a brand provides is just as important as the product or service itself. Not surprising, 88% of high-performing B2B marketing teams have dedicated customer experience initiatives. What tools do marketers use to improve the customer experience and meet changing expectations?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Best Reseller Hosting Plans

The Daily Egg

Imagine owning an Internet-based rental property run on autopilot. They are no more dealing with tenants falling behind on their rent, forgetting to turn off the water, or destroying your place. Reseller hosting works exactly like this, but instead of apartment spaces, you’re renting out web hosting services. Making money is simple: Purchase a bulk […].

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13 Graphic Design Trends to Use in 2021 — and Two to Avoid

Hubspot

2020 was — in a word — unprecedented. The only thing nearly as unprecedented as the events of the year itself? The number of times 2020 was described as "unprecedented.". With the conclusion of a year unlike any other, it's natural to seek out new looks and approaches. Desires for new and different –– but also reassuring and less overwhelming –– experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design.

Design 101
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How to Enable Enhanced eCommerce Tracking in WooCommerce

Optinmonster

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. This will tell you more about customer shopping behavior. And you can learn what works and what doesn’t to get the best results. In this article, we’ll show you how to enable Enhanced eCommerce in Google Analytics to help optimize your store and increase revenue.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + 6 black hat link building tactics to avoid. + What makes link building tactics “black hat?”. + 1. Link Farms. + 2. Reciprocal link exchanges. + 3. Paid links. + 4. Using article directories. + 5. Hidden links. + 6. Using only exact match anchor text. + 9 black hat content marketing tactics to avoid. + 1. Irrelevant keywords. + 2.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Win More Deals with Video for Sales in 2021

Vidyard

How has your sales process changed throughout the pandemic? Have you written so many emails that your fingers are numb? Maybe you’ve had to shake yourself awake for another zoom call. If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journe

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Happy New Year?

Goolara

We assume most of you are glad to see 2020 come to an end, not that it looks like things have improved with the new year just yet. For email marketing software providers (ESPs), 2020 was a mixed bag. On one hand, many businesses relied more than ever on email to get the word out about their products. On the other hand, many businesses couldn’t weather the lockdowns, with restaurants being especially hard hit. 1 Now that the longest year in history is finally over, and it’s time to look back on t

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Celebrating MLK’s enduring legacy of service and unity

Seismic

Today, millions of people around the world will pause to honor the life and legacy of Dr. Martin Luther King, Jr. Born January 15, 1929 in Atlanta, GA, Dr. King went on to study at the all-male, historically black college, Morehouse. He also studied theology at Crozer Theological Seminary and later earned his doctorate in systematic theology from Boston University.

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Three Videos Every B2B Website Should Have

Stevens & Tate

Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages , they may lack other types of content. If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these 3 video types.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Feature: Auto Screencap Webpages and Dynamic Blocks

ActiveDEMAND

We’ve added a new image generation feature to ActiveDEMAND that you’re going to love. The new feature can automatically capture webpages as a screenshot to be used later, and it can be used to capture dynamic blocks as images to be used later. Let’s explore what that can help with. Create dynamic images using customer website screencaps.

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3 Top Trend Spotting Tips From A Data Journalist

BuzzSumo

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2021 Paid Search Trends to Keep On Your Radar

Lake One

2020 was an unpredictable year. It pushed us to think differently how we communicate and interact with one another. Typical marketing trends were thrown out the window! Creative thinking was more important than ever, and adapting quickly was often the key to success. The same can be said for paid search trends. Campaign managers saw it all – data points changed dramatically, seasonal shifts came at new times, and certain benchmarks no longer applied, to name just a few.

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What is Account-Based Marketing? Why Your B2B Company Needs ABM

The ABM Agency

As the world grows increasingly digital, marketing strategies are forced to transform. In-person meetings are via Zoom; business decisions made over coffee have been replaced with a quick phone call or Slack message. This means today’s B2B companies must continue to evolve their playbooks if they want to generate new business and expand current relationships among customers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Simple Amazon SEO Guide for 2021: Crack the Algorithm

Alejandro Rioja

When I started my first e-commerce business, Flux Chargers, we struggled a lot getting sales. There were so many things to focus on from customer development to PR to SEO that frankly we left our Flux Amazon store behind.

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Renewable Means: Definition and Normal Issues

AccuData

When it concerns energy resources, there exists always the issue of sustainability. Its imperative that sources present ample vigor to satisfy our needs?to heat our homes, strength our towns, and run our cars and trucks. However, it’s also very important to look at how these means may be used very long expression. Some methods will basically hardly ever operate out.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points. It’s time to give your CRM strategy a data-driven makeover.

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Nonrenewable strength methods feature coal, purely natural fuel, oil, and nuclear energy

AccuData

Renewable and nonrenewable means are power sources that human culture utilizes to function with a day by day foundation. The primary difference relating to these two different kinds of methods is always that renewable methods can in a natural way replenish by themselves whilst nonrenewable assets simply cannot. Consequently nonrenewable means are confined in supply and cannot be put into use sustainably.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Get Quality Backlinks: A Step by Step Research and Outreach Case Study

Convert

There is a great Chinese proverb — chase too many rabbits, catch none. This maxim couldn’t be more applicable to content marketing. There are just too many SEO strategies to do them all. And when it comes to link building, your best bet is to focus on one approach and crush it. So rather than write another top 10 SEO best practices article, I want to share my personal experience and results from building backlinks for a site starting with zero traffic.

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Renewable Methods: Definition and Common Issues

AccuData

When it involves vitality sources, there is certainly often the dilemma of sustainability. Its necessary that means give you good enough vitality to satisfy our needs?to heat our houses, strength our towns, and operate our cars. Nonetheless, it is additionally crucial that you contemplate how these methods can be used long expression. Some resources will nearly do not ever operate out.

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Sales Pipeline Radio, Episode 232: Q & A with Benjamin Shapiro @benjshap

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.