SWZD
MARCH 15, 2021
In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time.
Biznology
MARCH 15, 2021
Episode Summary: There’s one thing we all had to do in some form or another in 2020—pivot! Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. No one did that better than the New England Innocence Project. Led by their Director of Development and Communications, Jordan Salvatoriello, with the help of Liz Page and her team at Liz Page Associates , the 2020 event exceeded both their goals for the ev
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Benchmark Email
MARCH 15, 2021
Influencer marketing is an extremely effective tactic. Even if seeing tons of influencer ads in your social media feed has turned you into a curmudgeon, you cannot deny the effectiveness of having influential people drive your brand’s message. Take Caraway, for example. Their non-toxic, non-stick pots and pans are blowing up because they’ve enacted a… The post 4 Tips for Mastering Your Influencer Marketing appeared first on Benchmarkemail.
Content Marketing Institute
MARCH 15, 2021
Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading → The post How to Create an Effective SEO Strategy for Your Local Business appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Oktopost
MARCH 15, 2021
It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
MARCH 15, 2021
Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile.
The Marketing Blender
MARCH 15, 2021
Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. As indicated by the rising cost of gas at the pump, people are heading back to work. How do you best reach decision-makers in a time of ever-changing rules? Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. They need to use creativity and resourcefulness.
The Daily Egg
MARCH 15, 2021
You might have heard of the term Voice over Internet Protocol, or VoIP for short. You might also know that it has something to do with making phone calls. But what exactly is it and can it successfully replace your landline? Before we begin, if you’re looking for a reliable VoIP provider and are ready […]. The post What to Know About VoIP Vs. Landlines appeared first on The Daily Egg.
SEMrush
MARCH 15, 2021
Does your business need a killer mobile marketing strategy? Knowing the current mobile marketing statistics can help you develop a robust mobile marketing strategy and stay ahead of your competition.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
DivvyHQ
MARCH 15, 2021
Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results. Here's a simple step-by-step to ensure your blog content maintains consistent quality and drives value for your brand.
EveryoneSocial
MARCH 15, 2021
As a leader, part of your job is to build trust among consumers and in the workplace. And one of the best ways for executives to do that today is to establish a personal brand on social media. In fact, 82% of consumers are more likely to trust a company whose CEO and leadership team engages on social media. And the benefits of executives building personal brands extend to the employer brand and team morale, as well. 81% of employees believe that CEOs who engage on social media are better equippe
SEMrush
MARCH 15, 2021
Are you considering letting go of the office and sending your team remote? If you’re on the fence about if it’s right for your business or not, knowing the work from home statistics and trends can help you make smart decisions and transition easier.
Anyword
MARCH 15, 2021
Today, I’m happy to introduce the new and improved Anyword Language Optimization Platform, including new user tiers, a sleeker easy-to-use design, and great new features. We’re proud to help publishers and growth marketers understand and optimize the messages they use to deliver business results across web, social, email, and ads. Now we can do so better than ever.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
MARCH 15, 2021
< 1 minute read Creative people and Dribbblers, this one’s for you! This week, we’re partnering with Dribbble to challenge you to come up with your own take around the theme Creativity. Let it Glow! Entering the Challenge We believe in creative freedom, so you can create anything from a static or animated visual to 3D illustrations, icons, UI design, and even art.
Search Engine Journal
MARCH 15, 2021
Google Chrome’s Incognito Mode is at the forefront of a $5 billion class-action lawsuit which alleges users are being tracked during private browsing sessions. The post Google to Face $5B Lawsuit Over Tracking Users in Incognito Mode via @MattGSouthern appeared first on Search Engine Journal.
The CSI Group
MARCH 15, 2021
What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV?
Search Engine Journal
MARCH 15, 2021
Improve your click-through rates and user experience by steering clear of these common SEO errors that impede your ability to rank. The post 19 Most Common SEO Errors That Hurt Your Rankings via @jonleeclark appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ConvertKit
MARCH 15, 2021
I first met Nick True at a conference in San Diego put on by Pat Flynn. While I was working the ConvertKit booth, Nick walked up and introduced himself as a happy ConvertKit customer, and I knew within the first minute I wanted to interview him for a story. It wasn’t just that he liked us enough to want to say hello during a conference or that he was good at both YouTube and email (42K+ YouTube subscribers and 9K+ email subscribers), or that he was living out of an RV with his wife and cats and
Hubspot
MARCH 15, 2021
With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content.
ConvertKit
MARCH 15, 2021
One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020.
Search Engine Journal
MARCH 15, 2021
John Mueller of Google explains general reasons for changing what triggers Featured Snippets The post Google Explains Featured Snippets Volatility via @martinibuster appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot
MARCH 15, 2021
For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. But that's no way to do business. That said, pinning down an optimal price for a product or service is admittedly easier said than done. You need a solid grasp of your offering's value, a clear picture of who's buying it, and an understanding of their interests and circumstances.
Search Engine Journal
MARCH 15, 2021
Looking to maximize conversion and profitability on the Amazon marketplace? Make sure you're tapping into these Amazon listing optimization opportunities. The post 10 Top Amazon Listing Optimization Mistakes & Hidden Opportunities via @AMZRobynJohnson appeared first on Search Engine Journal.
Stevens & Tate
MARCH 15, 2021
Village Green Real Estate and Development has added Stevens & Tate Marketing to its team, handing over the advertising reigns for its senior living properties. The agency is tasked with developing a strong marketing program to meet expansion goals for The Carolina Highlands and The Carolina Inn. Marketing both together, Stevens & Tate is repositioning them as one all-inclusive senior living environment in the Village Green neighborhood of Fayetteville, North Carolina.
Search Engine Journal
MARCH 15, 2021
Link building outreach during this pandemic and other times of crisis requires a thoughtful, strategic approach. Here are a few tips for doing it well. The post 3 Link Building Best Practices for Outreach in Times of Crisis via @AndrewDennis33 appeared first on Search Engine Journal.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
chiefmartech
MARCH 15, 2021
Our business model fundamentally is about creating more surplus outside us. We will only be long-term successful if people are making more money around us. That quote from Satya Nadella, CEO of Microsoft, from a few years ago, resonates deeply with me. I don’t think it’s a coincidence that Microsoft is now a $1.7 trillion platform company.
Search Engine Journal
MARCH 15, 2021
Share of voice is an essential metric for tracking SEO performance. Discover how to gauge your brand's prominence in more than one city with Semrush. The post How to Measure Share of Voice in Multiple Cities via @semrush appeared first on Search Engine Journal.
Stevens & Tate
MARCH 15, 2021
Do you know if it’s time to start looking for a new marketing agency? These three questions will help you understand if your team is working for you; and if not, how to look for a new agency partner. Are you getting the results you need? Most clients and agencies set goals at the beginning of their relationship or at the start of a new campaign. For example, you may agree that success is measured by an increase in website visits and conversions, a certain number of on-site traffic or customers p
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