Zoominfo

OCTOBER 20, 2019

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job. Hiring the right people can directly impact your company’s overall success and revenue.

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ClearVoice

OCTOBER 20, 2019

Writing can be a lonely profession, especially if you work remotely. Sometimes we all need to hear other voices from people who understand the highs and lows of the profession. And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft.

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Magisto

OCTOBER 20, 2019

Halloween is just around the corner and right now is the perfect time to jump in on the conversations and the hashtags. Helllllo – #Halloween2019 is already trending! This year we have an entire creative suite of options to lift your spirits. (See what we did there?). Because we like to creep it real, let’s go over what’s in store for this blog post.

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Pearl Digital Marketing

OCTOBER 20, 2019

Images are an essential part of driving traffic to your website. Because of this, they should be optimised just like content. While this may sound simple enough, there are several tips you should follow to ensure you’re employing Google images search SEO effectively. #1: Provide Proper Context. When using images on your web pages, make sure you provide proper context, so they are relevant.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. at companies with $500 million to $5 billion or more in annual revenue. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting.

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Heinz Marketing

OCTOBER 20, 2019

By Kayla Beard , Marketing Intern at Heinz Marketing. With the rise of social media in the last few decades, editing photos has become more prominent than ever before. While there are many different types and motives for editing, it has become a norm in our society. Have you ever edited a photo? What if you could edit a photo to make it come to life?

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B2B Marketing Analytics

OCTOBER 20, 2019

It’s about time for 2020 planing. Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning.

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Content Science Review

OCTOBER 20, 2019

How to win customers with content marketing - a sample from Introduction to Content Marketing, a LinkedIn Learning course by Colleen Jones.

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Oktopost

OCTOBER 20, 2019

There’s big news for followers of shocking weight loss tips, down-and-out child stars, and pictures of weird things that may or may not be body parts. You know what I’m talking about — all the strange links and photos that show up at the bottom of web-published articles, just daring you to click on them. Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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