Wed.Oct 24, 2018

4 Steps To Do Lead Nurturing That Helps More Customers Buy

Marketing Insider Group

Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture. The goal of lead nurturing is to help potential customers on their buying journey.

How to Use Data and Analytics to Revamp Your Marketing Strategy


Are you unsure how to interpret and leverage your data? Here are a few tips on how to use data and analytics to revamp your marketing strategy? Marketing Strategy Reports & Analytics

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What Key Metrics Should Inform Your Cross-Channel Marketing?

Modern Marketing

Knowing what to track in your marketing can help shape your future tactics. Today's marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward.

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead.

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Presentations Can Make the Difference Between Making or Losing Money

Marketing Insider Group

It is not what you say, but how you say it. Linda B D I got an email this morning that immediately caused me to want to unsubscribe. It is a paid subscription. The person making money off of me will no longer be making that money. Do you know what the sad part is? […].

Blurred Leads: The #MKTGnerd Version


“But you’re a marketer, nerdy, it’s in your nature.” Blurred Leads Over the

Lead 182

3 Steps to Succeed in a Post-GDPR Email World


As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary.

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Change Management in Marketing: Process, People and Tech


We recently released The CMO’s Guide To Tech, our epic collaboration with Craig Rosenberg

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Documenting the Rise of Documentaries

Brandwatch Marketing

Documentaries have captivated audiences with their authentic nonfiction storytelling for decades. But in recent years, audiences have demonstrated an even stronger desire to hear more stories based on real-world experiences. What’s driving this recent surge in the popularity of documentaries?

3 Examples to Help You Understand the Power of Predictive Marketing


There has been an explosion of interest in predictive marketing and using machine learning to build models to predict

Only B2B - Untitled Article

Only B2B

3 Reasons Why Demand Generation Needs Personalization I bought it. I knew it would help. Her content was always so valuable. Without paying a penny, I learned so much. The post appeared first on ONLY B2B. blogs Demand Generation

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Customer Marketing: The Opportunity Most Marketers Miss


Who is marketing to your customers, or installed base? Or your competition? Your competition will certainly be marketing but

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. You are either keeping up or falling behind.

Improving Data Quality: Safety in Numbers


In many ways, data is the lifeblood of a B2B organization. In particular, both Sales and Marketing invest

B2B 140

Six science-backed techniques to help you make hard decisions


The typical adult makes 35,000 decisions each day. If you do the math (and account for seven hours of sleep), that’s about 2,000 decisions every hour — or one choice every two seconds. Most decisions are actually micro-choices, like clicking a link or taking a sip of coffee. But some choices feel. Backstage

Help 91

Finding Your Perfect Match: What Online Dating and Predictive Lead Scoring Have In Common


With Valentine’s Day around the corner, I’ve noticed an influx of advertising of the various online dating sites

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

My Simple Secret for Maintaining a Healthy Database


Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process.

Not All Predictive Models are Created Equal


Two key ingredients are required for efficient, highly predictive models – data and analytics. While the data is crucial,

How to Write Content for Mobile-First Indexing


Google’s big move to mobile is finally here — and no, we’re not talking about a new Pixel smartphone. Mobile Marketing Content Marketing

The Power of the Cloud: Uncover Hot Leads Hiding in Plain Sight with Predictive Scoring


Quick, look at your lead funnel activity and try to identify the companies that matter most to your business

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Crash Course in Chinese SEO: Exit Google, Enter Baidu.


Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking.

Manage, Monitor, and Merge Data-Driven Sales Metrics


You may have a CRM system, such as, that curates data from previous sales interactions and

Destinee Berman: Destinee Berman LLC


Destinee Berman has been called the secret visionary behind today’s most widely recognized online schools in the intuitive arts and spiritual healing spaces.

So You’re A #MKTGnerd: Top List of Marketing Nerds


Marketing nerds unite! Gone are the days when being a nerd is looked down upon. We don’t have

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!