Wed.Oct 24, 2018

4 Steps To Do Lead Nurturing That Helps More Customers Buy

Marketing Insider Group

Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture. The goal of lead nurturing is to help potential customers on their buying journey.

How to Use Data and Analytics to Revamp Your Marketing Strategy

Act-On

Are you unsure how to interpret and leverage your data? Here are a few tips on how to use data and analytics to revamp your marketing strategy? Marketing Strategy Reports & Analytics

What Key Metrics Should Inform Your Cross-Channel Marketing?

Modern Marketing

Knowing what to track in your marketing can help shape your future tactics. Today's marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead.

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More Trending

Blurred Leads: The #MKTGnerd Version

Lattice

“But you’re a marketer, nerdy, it’s in your nature.” Blurred Leads Over the

Lead 182

Presentations Can Make the Difference Between Making or Losing Money

Marketing Insider Group

It is not what you say, but how you say it. Linda B D I got an email this morning that immediately caused me to want to unsubscribe. It is a paid subscription. The person making money off of me will no longer be making that money. Do you know what the sad part is? […].

3 Steps to Succeed in a Post-GDPR Email World

Litmus

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary.

Email 113

Change Management in Marketing: Process, People and Tech

Lattice

We recently released The CMO’s Guide To Tech, our epic collaboration with Craig Rosenberg

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Documenting the Rise of Documentaries

Brandwatch Marketing

Documentaries have captivated audiences with their authentic nonfiction storytelling for decades. But in recent years, audiences have demonstrated an even stronger desire to hear more stories based on real-world experiences. What’s driving this recent surge in the popularity of documentaries?

3 Examples to Help You Understand the Power of Predictive Marketing

Lattice

There has been an explosion of interest in predictive marketing and using machine learning to build models to predict

3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. You are either keeping up or falling behind.

Customer Marketing: The Opportunity Most Marketers Miss

Lattice

Who is marketing to your customers, or installed base? Or your competition? Your competition will certainly be marketing but

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Six science-backed techniques to help you make hard decisions

JotForm

The typical adult makes 35,000 decisions each day. If you do the math (and account for seven hours of sleep), that’s about 2,000 decisions every hour — or one choice every two seconds. Most decisions are actually micro-choices, like clicking a link or taking a sip of coffee. But some choices feel. Backstage

Help 91

Improving Data Quality: Safety in Numbers

Lattice

In many ways, data is the lifeblood of a B2B organization. In particular, both Sales and Marketing invest

Only B2B - Untitled Article

Only B2B

3 Reasons Why Demand Generation Needs Personalization I bought it. I knew it would help. Her content was always so valuable. Without paying a penny, I learned so much. The post appeared first on ONLY B2B. blogs Demand Generation

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Finding Your Perfect Match: What Online Dating and Predictive Lead Scoring Have In Common

Lattice

With Valentine’s Day around the corner, I’ve noticed an influx of advertising of the various online dating sites

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

My Simple Secret for Maintaining a Healthy Database

Modern B2B Marketing

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process.

Not All Predictive Models are Created Equal

Lattice

Two key ingredients are required for efficient, highly predictive models – data and analytics. While the data is crucial,

How to Write Content for Mobile-First Indexing

Spiralytics

Google’s big move to mobile is finally here — and no, we’re not talking about a new Pixel smartphone. Mobile Marketing Content Marketing

The Power of the Cloud: Uncover Hot Leads Hiding in Plain Sight with Predictive Scoring

Lattice

Quick, look at your lead funnel activity and try to identify the companies that matter most to your business

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

Over the next 6 months, ATAK is excited to make a series of announcements about our company and some of the new frontiers we will soon be entering. The first of these comes today. ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners.

Manage, Monitor, and Merge Data-Driven Sales Metrics

Lattice

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and

Why We Decided to Become a Hubspot Partner

ATAK Interactive

Over the next 6 months, ATAK is excited to make a series of announcements about our company and some of the new frontiers we will soon be entering. The first of these comes today. ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners.

So You’re A #MKTGnerd: Top List of Marketing Nerds

Lattice

Marketing nerds unite! Gone are the days when being a nerd is looked down upon. We don’t have

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.