Wed.Nov 24, 2021

7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Launching a new website in today's world can be challenging. With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed.

Google Ads App Updated With 3 New Features via @sejournal, @MattGSouthern

Search Engine Journal

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal. News Paid Search

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Generating More MQLs that Sales Will Love

SWZD

Discover best practices and practical tips for performance-driven modern B2B marketers. eBooks Resources Content

A Data Science Approach To Optimizing Internal Link Structure via @sejournal, @artios_io

Search Engine Journal

Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth. The post A Data Science Approach To Optimizing Internal Link Structure appeared first on Search Engine Journal.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Employee Advocacy on Social Media: What It Is and Why It Mattersguest

BenchmarkONE

The reputation of a company is reflected in the treatment of its employees. For a business, there is no better advertisement than a passionate, satisfied and happy employee.

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51% of Marketers Still Consider Third-Party Cookies to Be ‘Very Important’

KoMarketing Associates

As third-party cookies begin to be phased out, new research shows that many marketers are still heavily relying on them to personalize the customer experience.

Building A Keyword Strategy For Comparison Content via @sejournal, @TaylorDanRW

Search Engine Journal

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison Content appeared first on Search Engine Journal. Content Marketing SEO

Explaining Google’s November 2021 Core Update

SEMrush

Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers. Industry News

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Google Explains How To Hide A Website From Search Results via @sejournal, @MattGSouthern

Search Engine Journal

Google says the best way to hide a website from search results is with a password, but there are other options you can consider. The post Google Explains How To Hide A Website From Search Results appeared first on Search Engine Journal. News SEO

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How to retarget on Facebook in a post-iOS14.5 world

Ontraport

There was a time when Facebook pixels were the key to advertising on Facebook. Once you added the pixel to your pages, you’d be able to share information with Facebook about the people visiting your site, then reconnect with them later as a custom retargeting audience.

Facebook Lead Generation Forms: New Tools & Best Practices via @sejournal, @closedloop

Search Engine Journal

Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality. The post Facebook Lead Generation Forms: New Tools & Best Practices appeared first on Search Engine Journal. Facebook Paid Search

How to Turn Your Hobby Into a Legit Business: 9 Steps to Follow

Altitude Branding

Many of the best and most lucrative businesses often come to life out of hobbies. If you have a hobby that you’re passionate about and frankly good at, you can consider turning it into something that will bring you a nice paycheck.

Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

5 Ideas for Trade Show Booth Design

Visitor Queue

Designing the perfect trade show booth is difficult. You want to stand out from other displays while attracting qualified prospects. This process can get very expensive very quickly.

Episode 10 – What’s Wrong With Revenue? 'You Don’t Generate Revenue From Your Current Customers In An Effective Way'

Square 2 Marketing

This show aired LIVE on November 10, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we discussed how companies often focus on generating revenue from new customers when there are tremendous revenue opportunities with their current customers.

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How to Track Website Traffic in 2022 The Comprehensive Guide

Visitor Queue

Tracking the number of visitors your website receives will be an essential part of marketing in 2022. If your company is not already doing so, it’s time to start tracking your website traffic so you don’t fall behind your competition.

Growing Your Business With a Home Services Marketing Agency: A Guide

B2B Marketing Insights - WE

So, you have a fantastic business with excellent customer service, qualified people, and the right tools and techniques to get the job done, but you find that you aren’t receiving the right people? Are your current marketing tactics falling flat because you put all your budgets in one basket?

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How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

How to Use Gated Content to Generate More Leads

Visitor Queue

Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. And it takes even more time to see a return on your investment. But, if done right, your gated content can […].

Consistency, focus and data are the keys to setting marketing strategies that win revenue in 2022

TrueInfluence

With Tricia Wiles Ruiz, Creative Content Manager, True Influence. Executing on B2B marketing strategies always boils down to balancing near-term demands with long-term objectives.

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The Secret Sauce for Nurturing Your MQLs

Unbound B2B

One of the most important aspects of marketing is your lead generation program. Whether you are using an outbound, inbound, or a combination of both strategies, the business will only come to you if you have your MQLs ready to go.

How to use YouTube Creator Studio to Grow Your Channel

Hootsuite

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How to Write an Invoice Email [Free Template]

SendGrid

Invoice emails should be professional, concise, and effective. Learn how to write an invoice email and use our free email invoice template. The post How to Write an Invoice Email [Free Template] appeared first on SendGrid. Best Practices Email Marketing

Hard Truths and Helpful Tips About Account-Based Marketing (Part 2)

6sense

Today, we’re serving up Part 2 of important highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar goes in depth into what matters most for launching an effective ABM program and provides actionable tips for sales and marketing teams.

5 Foundations for Developing Copy

Heinz Marketing

Cameron Katoozi , Marketing Consultant at Heinz Marketing . Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible.

How To Create a Data Culture at Your Company

Salesforce

How does a business build and cultivate a robust data culture? How does it ensure that employees across all levels – from junior associates and customer service reps to analytics directors and marketing leads – have the resources to make good use of that data?

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Three Tips for Developing Content That Will Reach Your B2B Target Audience

Launch Marketing

Content is easier than ever to find and consume, which is why it’s important to make what you say count. With constant streams across countless platforms, it can be easy to go unnoticed or get lost in the shuffle.

Infographic: Close the Year with Holiday Cheer: Tips for Helping Your Team Maximize B2B Marketing Efforts

ClickDimensions

As the year comes to a close, there’s no shortage of marketing projects to knock out this holiday season. In this infographic, we explore how your team can finish strong and make the most of their marketing efforts. Click to Enlarge.

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Spotlight: The Truth About Content Trends to Avoid Now

nDash

Creating content is, by far, the best way to attract and bring in leads. But are you aware of which content trends to avoid and which ones to follow? If not, you might be making mistakes without realizing it’s happening.