Mon.Oct 01, 2018

Half of Marketers Aren’t Getting CX Right, Here’s Why

Marketing Insider Group

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX.

CMO 285

A Basic Guide To On Page SEO

Altitude Branding

There are times when you will feel like your current digital marketing strategy is not work for you. This can be frustrating because you could spend hours making great content and engaging with your followers only to see no changes to your search engine rankings.

SEO 60

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Marketing Has a Best Practices Problem

Contently

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? What do you think you’d find if you did? I think we’d all encounter a gap.

Should You Buy B2B Leads in 2018?

Marketing Insider Group

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one.

Buy 212

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Location: Chicago, IL.

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Does your AI need a personality?

Biznology

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo.

How Insights Into The B2B Lifecycle Can Prevent A Blind Spot In 2020

Tony Zambito

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

Spot 161

4 Ways Technology Is Transforming Traditional Small Businesses

Biznology

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow.

Only B2B - Untitled Article

Only B2B

4 Old School Demand Generation Tactics That Still Work Demand generation has been an integral part of marketing for a long time now. But, over the years, the. The post appeared first on ONLY B2B. blogs Demand Generation

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent.

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways

Engagio

Another Dreamforce is in the books! The world’s most innovative leaders and company were in attendance, and the show did not disappoint. It was as inspiring, exciting, and motivating as ever. Particularly, at Engagio, we were excited that ABM was a hot topic once again.

How to Map Your Customer Experience by Content

Kapost

As marketers, there’s a lot we need to know about content performance. Understanding which content leads to conversions on your website, which assets are frequently used by the sales team, The post How to Map Your Customer Experience by Content appeared first on Kapost Content Marketing Blog.

Why the "Pursuit of Happiness" is leaving you depressed

JotForm

In a world that is constantly pursuing happiness, it is a wonder why so many people are depressed. In a 2015 study, the World Health Organization estimated that globally, 300+ million people suffer from depression disorder while 264 million struggle with anxiety. Suicide remains one of the top 20.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry.

7 Online Marketing Strategies And Examples Every Entrepreneur Should Learn Today

Bannersnack

As an entrepreneur or small business owner, in the early stages of your business, the online marketing and promotion strategies you use to grow your business will be entirely up to you.

The Role Design Plays in an Agency

Blue Flame Thinking

Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes. Here are some highlights. On Brand.

How to Find Suppliers for Your E-Commerce Store

Spiralytics

One of the most critical business decisions you will make as an entrepreneur in the 21 st century is finding the right suppliers for your e-commerce store.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

5 Free JPG to PDF Converters: Combine Images Easily Into PDFs

JotForm

Do you have an image file must be converted into a PDF file for, let’s say, a report due soon, or an important email that a vendor, customer, or employer wants? Not sure where to go for help? We’ve got you covered! After a little digging, we found some of the best and, more importantly, free websi.

6 Visual Merchandising Examples That Drive Sales

Hubspot

Designing window displays is like creating content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.

Twice as nice! 2nd Recognition from NetLine users on G2 Crowd

NetLine

Wow, you really shouldn’t have. I mean, the first time around was exciting but this – this is just spectacular.

14 Trompe l'Oeil Examples That Will Blow Your Mind

Hubspot

John Pugh, a creator of trompe l’Oeil optical illusion murals, has said , "It seems almost universal that people take delight in being visually tricked.". He has a point. Consider the popularity of the infamous " Is That Dress White and Gold or Blue and Black ?" debate.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Creating A B2B Marketing Strategy eBook

EMagine B2B Blog

Adapting Your B2B Marketing Strategy For The Future. The marketing world has changed overnight. Companies now compete in an information overload, hyper-competitive world. Brands are losing value and many iconic brands have vanished.

Triblio Receives Investment from Liferay

Triblio

We have exciting news to share today— Liferay has acquired controlling interest in Triblio and committed to an ongoing strategic investment in our company. Triblio will continue to operate as an independent entity in the market, and I will continue to serve as Triblio’s CEO.

How Can I Improve My Engagement on Social Media?

FMG Suite

Not only is earning more engagement on social media a meaningful way to increase traffic to your website and generate […]. Content General Marketing Marketing Tips Social Media

Always Up-to-Date Guide to Social Media Video Specs

Sprout Social

Last Updated: October 1, 2018. Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. So we decided to create a complete guide of every single social media video spec and advertising video dimension.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!