Mon.Oct 01, 2018

Half of Marketers Aren’t Getting CX Right, Here’s Why

Marketing Insider Group

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX.

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A Basic Guide To On Page SEO

Altitude Branding

There are times when you will feel like your current digital marketing strategy is not work for you. This can be frustrating because you could spend hours making great content and engaging with your followers only to see no changes to your search engine rankings.

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Marketing Has a Best Practices Problem

Contently

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? What do you think you’d find if you did? I think we’d all encounter a gap.

Should You Buy B2B Leads in 2018?

Marketing Insider Group

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Location: Chicago, IL.

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Does your AI need a personality?

Biznology

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo.

How Insights Into The B2B Lifecycle Can Prevent A Blind Spot In 2020

Tony Zambito

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

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4 Ways Technology Is Transforming Traditional Small Businesses

Biznology

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Map Your Customer Experience by Content

Kapost

As marketers, there’s a lot we need to know about content performance. Understanding which content leads to conversions on your website, which assets are frequently used by the sales team, The post How to Map Your Customer Experience by Content appeared first on Kapost Content Marketing Blog.

Why the "Pursuit of Happiness" is leaving you depressed

JotForm

In a world that is constantly pursuing happiness, it is a wonder why so many people are depressed. In a 2015 study, the World Health Organization estimated that globally, 300+ million people suffer from depression disorder while 264 million struggle with anxiety. Suicide remains one of the top 20.

Only B2B - Untitled Article

Only B2B

4 Old School Demand Generation Tactics That Still Work Demand generation has been an integral part of marketing for a long time now. But, over the years, the. The post appeared first on ONLY B2B. blogs Demand Generation

The Great Debate: Why Experimentation Matters to Branding

Modern B2B Marketing

We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved, document it, and launch it to the world. For most companies, that’s it.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways

Engagio

Another Dreamforce is in the books! The world’s most innovative leaders and company were in attendance, and the show did not disappoint. It was as inspiring, exciting, and motivating as ever. Particularly, at Engagio, we were excited that ABM was a hot topic once again.

Is Your Corporate Culture Conducive to Content Success?

Content Marketing Institute

? ? One of the most pervasive themes at this year’s Content Marketing World was the need for big changes in our industry.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry.

7 Online Marketing Strategies And Examples Every Entrepreneur Should Learn Today

Bannersnack

As an entrepreneur or small business owner, in the early stages of your business, the online marketing and promotion strategies you use to grow your business will be entirely up to you.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

8 Tips for the Ultimate Instagram Ad — And How to Measure the Results

Hatchbuck

We’ve passed the point of saying, “You know, Instagram is pretty popular.” As of June 2018, the image-sharing app officially declared a billion active monthly users, a growth rate far surpassing Facebook, Twitter and Snapchat.

How to Find Suppliers for Your E-Commerce Store

Spiralytics

One of the most critical business decisions you will make as an entrepreneur in the 21 st century is finding the right suppliers for your e-commerce store.

The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. It’s basically a requirement just to be on the Internet.

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The Role Design Plays in an Agency

Blue Flame Thinking

Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes. Here are some highlights. On Brand.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Free JPG to PDF Converters: Combine Images Easily Into PDFs

JotForm

Do you have an image file must be converted into a PDF file for, let’s say, a report due soon, or an important email that a vendor, customer, or employer wants? Not sure where to go for help? We’ve got you covered! After a little digging, we found some of the best and, more importantly, free websi.

The Beginner’s Guide to Compounding Content

Zoominfo

Modern content creators strive to deliver fast results—and for good reason. We live in a fast-paced, competitive digital landscape, and marketers are under constant pressure to make an immediate impact with every piece of content they create.

6 Visual Merchandising Examples That Drive Sales

Hubspot

Designing window displays is like creating content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.

Creating A B2B Marketing Strategy eBook

EMagine B2B Blog

Adapting Your B2B Marketing Strategy For The Future. The marketing world has changed overnight. Companies now compete in an information overload, hyper-competitive world. Brands are losing value and many iconic brands have vanished.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.