Thu.Sep 05, 2019

The Business Case for Marketing Automation


Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

Case 186

How are you managing the changing nature of B2B customers?


What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Making the Transition from Push Marketing to Pull Marketing

Fusion Marketing Partners

Many companies need to transition from push marketing to pull marketing. This article discuses the pitfalls and strategies of converting from an outbound to inbound marketing model. Inbound Marketing Pull Marketing Push Marketing

How to Avoid 4 Common Outbound Campaign Mistakes

Marketing Insider Group

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic.

More Trending

Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content


My favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day. However, over time that cheer has been dampened by pre-roll ads that play automatically.

Ads 159

Five Actionable Tips for Growing a Successful Startup Business on a Budget


Guest post by Bill Acholla. Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies.

Are the patterns in your data leading you in the wrong direction?

Measure Up Marketing

For this article to be valuable let’s start with two assumptions about your data: First, that you have quality data, and second that you are capable – or have access to capabilities – to effectively analyze your data.

Latest Winners of Content Marketing Awards Up the Game

Content Marketing Institute

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

There’s no one-size-fits-all when it comes to deploying martech


According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs.

Agency 100

How To Build An Effective Email Marketing Plan

Only B2B

One of the best and most effective ways to increase your product or service’s awareness is to create a highly effective email marketing plan. The count of email accounts that. The post How To Build An Effective Email Marketing Plan appeared first on ONLY B2B. blogs email campaign email marketing Email Marketing Blogs

Plan 96

SEMrush Q&A: Your Webinar SEO Questions


In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all.

How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI?

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How Coty Professional Beauty scales influencer marketing with community I Traackr


Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do

5 Classic Magazine Content Formats to Borrow for Your Blog


Trying to diversify and liven up your brand’s digital content experience? Borrow some story formats from magazines and newspapers.

The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and TV news patrons are not attentive. It’s simply much more difficult to read and make breakfast at the same time. .

Content Hit List


By Holly Celeste Fisk, Marketing. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

List 81

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy


Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products.

The 8 Marketing Channels You Should Be Personalizing


It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume they are. There will be four connected devices for every person in the world by 2020.

4 Ways to Coach Your B2B Marketing Team to Write Compelling and Converting Copy

Golden Spiral

The Article in 60 Seconds. B2B tech marketing teams are judged on results. Results come, in part, from campaign copy that converts. How can you set expectations for your team and sharpen your copy project after project? Do you have a foundation to build on?

How to Cultivate Psychological Safety for Your Team, According to Harvard Professor Amy Edmondson


Welcome to The Science Behind Success -- a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Interactive Content Ideas For Your Marketing Event

Digital Marketing World Forum

Interactive content can help you promote and engage with your audience at conferences and events. We have been saying this forever. We realized that we should be writing it instead.

Finance platform Kabbage acquires SMB data provider Radius Intelligence


Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into integrated records and provides predictive lead scoring. The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses.

SMB 73

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke.

The Recession Is Coming! How To Get Your Company Out In Front Of It.

Square 2 Marketing

And Minimize Its Impact On Your Business. As The Washington Post reports , “Most economists believe the United States will tip into recession by 2021, a new survey shows, despite White House insistence that the economy is sound.

Trade 70

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

7 Benefits of Continuing Education Throughout Your Career


Investing in your continuing education by taking advanced training courses and gaining new certifications for is more important now than ever before. The current economy has made a more competitive job market in recent years.

Privacy Sandbox is the AdTech Playground Of the Future

Martech Advisor

Google Chrome recently put forward proposals to advance privacy on the open web whilst preserving publisher revenues - coining the term "Privacy Sandbox." Teads Todd Tran examples what the implications are for the advertising ecosystem and how best to navigate the complexities of the announcement.

Content Marketing Ideas for the Senior Living Industry

SmartBug Media

The senior living industry is large and, oftentimes, overwhelming. Caregivers and those in need of care will turn to the internet for help. Here are just a few ideas to help you establish your brand and create content for those looking to navigate through their challenges.