Thu.Sep 05, 2019

The Business Case for Marketing Automation

Act-On

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

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How are you managing the changing nature of B2B customers?

Biznology

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want?

Making the Transition from Push Marketing to Pull Marketing

Fusion Marketing Partners

Many companies need to transition from push marketing to pull marketing. This article discuses the pitfalls and strategies of converting from an outbound to inbound marketing model. Inbound Marketing Pull Marketing Push Marketing

How to Avoid 4 Common Outbound Campaign Mistakes

Marketing Insider Group

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic.

More Trending

Perfecting Your Digital Call-To-Action (With Examples!)

Marketing Insider Group

Update: This post originally published in Oct, 2018. Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does).

Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content

Contently

My favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day. However, over time that cheer has been dampened by pre-roll ads that play automatically.

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Are the patterns in your data leading you in the wrong direction?

Measure Up Marketing

For this article to be valuable let’s start with two assumptions about your data: First, that you have quality data, and second that you are capable – or have access to capabilities – to effectively analyze your data.

There’s no one-size-fits-all when it comes to deploying martech

ClickZ

According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Classic Magazine Content Formats to Borrow for Your Blog

ClearVoice

Trying to diversify and liven up your brand’s digital content experience? Borrow some story formats from magazines and newspapers.

How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI?

The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and TV news patrons are not attentive. It’s simply much more difficult to read and make breakfast at the same time. .

Content Hit List

Content4Demand

By Holly Celeste Fisk, Marketing. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How To Build An Effective Email Marketing Plan

Only B2B

One of the best and most effective ways to increase your product or service’s awareness is to create a highly effective email marketing plan. The count of email accounts that. The post How To Build An Effective Email Marketing Plan appeared first on ONLY B2B. blogs email campaign email marketing Email Marketing Blogs

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The 8 Marketing Channels You Should Be Personalizing

Evergage

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume they are. There will be four connected devices for every person in the world by 2020.

Latest Winners of Content Marketing Awards Up the Game

Content Marketing Institute

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists.

How Coty Professional Beauty scales influencer marketing with community I Traackr

Traackr

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Privacy Sandbox is the AdTech Playground Of the Future

Martech Advisor

Google Chrome recently put forward proposals to advance privacy on the open web whilst preserving publisher revenues - coining the term "Privacy Sandbox." Teads Todd Tran examples what the implications are for the advertising ecosystem and how best to navigate the complexities of the announcement.

Finance platform Kabbage acquires SMB data provider Radius Intelligence

ClickZ

Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into integrated records and provides predictive lead scoring. The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses.

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SEMrush Q&A: Your Webinar SEO Questions

SEMrush

In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all.

Advanced Content Strategy and Concepts

MarketMuse

Here's a look at some advanced content strategy concepts including governance, auditing, and gap analysis. The post Advanced Content Strategy and Concepts appeared first on MarketMuse. SEO Content Strategy

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke.

Which Paid Ads are Best for Your Business or Agency Clients?

Hatchbuck

Organic traffic is the holy grail of internet eyes on your website, but building your SEO strategy and seeing results can take time.

How to Make Your Content More Relevant with Original Research

PureB2B

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume.

3 Marketing Strategies to Help Your B2B Technology Business Make a Lasting Impact

The Lead Agency

The technology sector is incredibly fast-paced, with new innovations and opportunities surfacing daily. This rapid progression is forecast to continue and, thus, it is vital that you are prepared to evolve as required.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.