Customer Experience Matrix

OCTOBER 7, 2017

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. Most of the content followed the arguments I made here a couple of weeks ago, about the challenges of coordinating multiple specialist AI systems. But prepping for the conference led me to refine my thoughts, so there are a couple of points I think are worth revisiting.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of our personal power – and how we should choose to wield it. In the news, we discuss the week that was Advertising Week.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

ViewPoint

OCTOBER 7, 2017

According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock. Super Bowl winning coach John Madden doesn’t quite agree with this definition. He has this to say about the prevent defense: "All a prevent defense does is prevent you from winning.".

B2B Sales 222

B2B Sales Sales Leads Lead Generation Lead Scoring 222

chiefmartech

OCTOBER 7, 2017

We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks , this one invited people to share ideas about how their marketing organizations are conceived. We wanted to shed light on the people-process points on the golden triangle of people-process-technology — and how they’re evolving with what new technology makes

Work Management 57

Work Management Demand Generation Agencies Marketing Management Process 57

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