Thu.Jan 12, 2012

Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world.

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The Greatest Danger in Marketing: Metrics

Digital B2B Marketing

Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs.

Trending Sources

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates


I recently hosted a fantastic roundtable discussion on on the topic of Increasing Landing Page Conversion Rates.

Get Found: 7 Steps to Fire Up Your Inbound Marketing

B2B Marketing Insider

I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Introducing the New-Media Survival Guide

B2B Memes

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Not that impulsive? Then you might want to read more about it here.).

How to Structure a Kick-Ass Marketing Team for Any Company


Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing.

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Predictions 2012 Roundup

The ROI Guy

The fall of the mighty traditional white paper? The end of sales as we know it? We have made some bold B2B sales and marketing predictions for 2012, and have rounded them up here so you can be ready: The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012 How will the Economy Affect the Buyer’s Decision Process in 2012? CFOs are Large and in Charge of Buying Process in 2012 Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!

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Everything Marketers Need to Know About SOPA


By now, you've likely heard about the controversy that is SOPA , the "Stop Online Piracy Act." But if you thought its effects only applied to the music and entertainment industries, then you've got some catching up to do.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Top Blog Posts of 2012

The ROI Guy

We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing. So what was tops in 2012? Here's the roundup of your favorite articles: Optimize Content Marketing by Facilitating the Buyer’s Journey Who do B2B Buyers Trust? Diametrically Opposed Forces: Selling Value in a Buyer Controlled World Provocation-Based Selling: Loosening the Status-Quo for Sales Success The Big-O: Outcome Selling Are you CIO Worthy? B2B Value Marketing 2012 Pisello Alinean Value Selling Provocative Selling

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5 Real Life Examples of Fantastic Calls-to-Action


Last week, we rounded up some of the most impressive landing pages out there and broke down why they rock from both a user's perspective and a marketer's perspective. But before visitors even get to your landing page, they're usually beckoned by a call-to-action.

Cisco Does B2B Facebook Right

Paul Gillin

Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Last year, Cisco started the SuperFan program to recognize its best community members.

6 Lead Nurturing Emails Every Business Should Send


Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Gleanster Research ]. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course!

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

5 Steps to Online Marketing Success in 2012


Image via Wikipedia. Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Wouldn’t it be great if there was a simple list of things you could do to ensure you’re ready for your best year ever? Oh, wait. I happen to have one right here. What are the 5 steps to online marketing success in 2012? Get your team in order.

B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy

Modern B2B Marketing

by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2

Sales Leads: Why Your Reps Need Fewer, Rather Than More


Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead management practices continually show that reps need qualified leads that have been carefully vetted, properly and consistently nurtured and appropriately developed, increasing the likelihood of a completed sale. Good sales reps are by nature hunters, eager to close in on highly qualified leads for the kill.

How to Get the “Best of” Social Media Posts All Year Long


TradePub has just launched its first report in a series for 2012, the Social Media Wrap Up report. Each report will highlight a selection of the best social media posts from leading authors published the preceding month. The inaugural report includes posts from authors such as marketing agency veteran Drew McLellan ; Marc Meyer , digital and social media strategist at DRMG; and author, speaker and SVP of Social Strategies at Social 5150 Neal Schaffer.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What if You Could A/B Test EVERYTHING? [Cartoon]


Too bad that last one isn't so easily optimized. Connect with HubSpot