Webbiquity
JUNE 28, 2022
Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes.
KoMarketing Associates
JUNE 28, 2022
Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives. The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their market
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Vision Edge Marketing
JUNE 28, 2022
T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important. Let’s explore how to ensure stress due to the current economic situation doesn’t result in suboptimal decisions that may have long-term negative consequences. . Four Economic Indicators that C an Lead to Unsuccessful Business Decisi ons.
SendX
JUNE 28, 2022
The need for email marketing in the world of marketing cannot be overemphasized.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Influitive
JUNE 28, 2022
What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?” Last week, Lauren Turner – the Director of Global Customer Marketing at Qlik – walked us through […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
JUNE 28, 2022
If the original incarnation of the Internet was Web 1.0, and the advent of social media was Web 2.0, then decentralized web technologies — commonly referred to as “Web3” — represent the next major shift in how people might soon access the web and online experiences. Like the giants of Web 2.0 before them, decentralized Web3 technology companies have attracted significant sums from investors.
The Daily Egg
JUNE 28, 2022
The modern workforce prioritizes flexible working options more than ever. Busy parents want to balance parenthood with work, and solopreneurs want to. The post FlexJobs Review appeared first on The Daily Egg.
Content Marketing Institute
JUNE 28, 2022
Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits.
The Daily Egg
JUNE 28, 2022
Corel’s WordPerfect is an all-in-one office suite solution designed to help you produce high-quality work with features for personal productivity and flexible. The post Corel WordPerfect Review appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.
Search Engine Journal
JUNE 28, 2022
Here's how you can leverage Google's structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal.
Sprout Social
JUNE 28, 2022
The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. While the platform owes much of its booming growth to creators, TikTok regularly goes out of its way to acknowledge their impact.
Martech
JUNE 28, 2022
1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JUNE 28, 2022
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal.
Industrial Marketer
JUNE 28, 2022
When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology. One of the key ways this is achieved is through search engine optimization, or SEO, which will increase sales, draw more traffic and attention to your website, and. Read more » The post Why SEO for Manufacturing Companies Is So Important appeared first on Industrial Marketer.
Salesforce Marketing Cloud
JUNE 28, 2022
August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. But she may not have realized how much her words would affect other people’s lives, too. In that post, which has since gone viral, Scott announced she had begun her gender transition journey and her pronouns are she/her.
SendGrid
JUNE 28, 2022
Understanding the customer lifecycle can help you execute perfect emails at each stage. Learn more about the customer lifecycle and how to include it in your email marketing. The post Customer Lifecycle Marketing: Email, Stages & Automation appeared first on SendGrid.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Visitor Queue
JUNE 28, 2022
Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion. By using one of the best lead management systems mentioned on this list, your […]. The post 10 Best Lead Management Systems You Need to Consider appeared first on Visitor Queue Blog | Identify Website Traffic.
Televerde
JUNE 28, 2022
Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make. However, there is also the risk of relying too much on technology and losing the human touch that most customers want. This article will explore what customer service automation is, its benefits and drawbacks, and how it could work with your customer service needs.
Litmus
JUNE 28, 2022
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email marketing here at Litmus.
Martech
JUNE 28, 2022
Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. And that includes mission-critical solutions like marketing automation and CRM. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
JUNE 28, 2022
Looking for an editorial calendar template to coordinate your content team’s production? Perhaps instead of a "template", you actually need a full-blown content calendar platform. Regardless of which tool you choose, here are the must-have components so that your chosen solution is effective for your team.
Martech
JUNE 28, 2022
HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. CEO Yamini Rangan with Executive Chairperson Brian Halligan. Photo credit: HubSpot. Average subscribers paid 12% more in 2022 than in 2021. The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. .
BrandMaker Blog
JUNE 28, 2022
One of the most important aspects of any go-to-market (GTM) strategy is ensuring that your offering is properly positioned. Getting this right from the get-go helps bring in qualified customers who understand the value of your product/service and are hungry to buy! With COVID not yet in our rearview mirror and a possible recession looming, marketers are being forced to accept that the market is ever-changing, and customer needs are changing with them.
Leadspace
JUNE 28, 2022
In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Significant changes in buyer behavior, evolving business models, and technological advances in conjunction with a global pandemic are forcing an evolution in B2B marketing.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
PureB2B
JUNE 28, 2022
One of the biggest challenges in B2B marketing is breaking down your audience to ensure you address the entirety of your buyer persona. Why? First off, it’s easier to engage and build value with the highest quality groups of customers. Second, niche customer groups tend to be indirectly motivated by your marketing efforts. Therefore, to really drive conversions from these types of buyers, you’ll need to market to their peers within the same decision-making group.
Hubspot
JUNE 28, 2022
There are a few major benefits of hybrid selling. For one, it provides your employees with flexibility and autonomy to work where they'd prefer. It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually.
Benchmark Email
JUNE 28, 2022
There are many reasons businesses cultivate an online presence, but probably the most important is to generate and convert leads. If you aren’t creating landing pages to help you take advantage of all the website traffic you receive, then you’re missing out on tons of opportunities to generate more revenue. When you spend so much… The post The Ultimate Guide to Landing Pages appeared first on Benchmark Email.
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