Mon.Jul 24, 2017

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Why Demand Generation Requires a Strategic Mindset

Marketing Insider Group

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group.

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Scheduling an Appointment With an "Uncloseable"

ViewPoint

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. They listed those that they had had success with on top. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.

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How to Ramp Up Your B2B Sales Lead Generation with Social Media

Marketing Insider Group

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group.

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Survey: Challenges Still Surround Content Marketing as a Business Asset

KoMarketing Associates

Marketers are turning to content marketing to achieve their objectives, but new research suggests they are still finding it difficult to use this tactic efficiently. According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services. Furthermore, 92 percent said that their organization at least “somewhat” views content as a business asset.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Content and the Knowledge Economy

Adobe Experience Cloud Blog

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The modern knowledge economy is an economic state in which growth depends on information and data as much as physical products.

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How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value. So we saw organic search as a symbiotic relationship we could tap into.

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Working with a Digital Marketing & Technology Agency

KEO Marketing

Most of the world’s most powerful technology companies are in the United States. According to Select USA, more than a quarter of the $3.8 trillion global information technology industry is in the U.S. There are more than 100,000 IT and software companies, and the IT niche makes up 11.6% of the private business sector in the country. Since business professionals in the U.S. and all over the world are increasingly reliant on technology in their day-to-day lives, this business will only continue to

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Building a Content Inventory Starting with a Content Audit

Kapost

Through our (literal) thousands of interactions with marketers, we often ask, “What keeps you up at night?” What’s at the top of that list? Content audits. Nevertheless, an audit is an. The post Building a Content Inventory Starting with a Content Audit appeared first on Kapost Content Marketing Blog.

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How You Could Benefit from B2B Outbound Marketing

KEO Marketing

There are many business to business (B2B) companies out there trying to reach a small pool of high-value buyers. Most of these businesses are unable to capture their prospects’ attention. According to Marketing Insider Group, 68% of B2B companies report that they struggle with lead generation , which is the backbone of their operations. If they cannot find prospects, then there is nobody to convert and purchase products and services.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Neuromarketing: Research For Advertising Success Installment Two

Ignite

We’re always hearing about new technology that changes the face of business. With all of the innovation in the past few decades, it’s hard to keep up. But new friend and guest author Jeremy Bagnall takes a clear approach to explaining the new technologies that are advancing neuromarketing, so you don’t have to worry about being behind on the technological lingo.

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Client Spotlight: Launch Develops Comprehensive Messaging Toolkit for Charity Dynamics

Launch Marketing

The Project. Charity Dynamics is an Austin-based agency that empowers nonprofits with the strategic and technology expertise needed to help them change the world. As their breadth of clients and range of services and solutions grew over time, Charity Dynamics’ leaders saw an opportunity to fuel growth by better articulating their organization’s unique value proposition, areas of expertise and overall messaging to their market.

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Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

Sharpspring

SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning. Point and click to build and expand automation tasks with branching logic. Clearly visualize the workflows that drive your leads to conversion.

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How to Approach Account-Based Marketing Part 2 – Selecting the Right Technologies

Kwanzoo

In Part 1 we covered how Account-Based Marketing (ABM) requires planning for success. Marketers need to think like their sales colleagues when building the ABM plan and target accounts.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?

Content Standard

Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers. The buzz around the gaming app is far from the fever pitch that took place last summer, when city sidewalks were crammed with distracted pedestrians and Pokémon Go players were seeing the world through the lens of their gaming application.

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The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Forrester B2B

Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. Trying to bridge that gap […].

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Mostly ineffective positioning on display from midmarket accounting/ERP vendors

Messages that Matter

Even the most obvious position is effective when it is executed consistently and repetitively in all marketing communications. It should be the theme for everything you do in marketing. Yet a compelling position stated once or twice on your website doesn’t move the needle in your effort to claim a position. Due to lack of […].

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Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

ERDM

Article by Ernan Roman Featured on CustomerThink.com “Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff, “Over the last few years the company changed its way of doing business at every level. And, per Boff, “When we apply these technologies in our teams and facilities, our customers and markets can reach their potential.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Benefits of Microservices as a CMS/WCM Architecture Paradigm

E-Spirit

Monolithic applications are old news – they’re hard to scale, integrate, and use. That’s partly why a new approach to development has taken hold lately.

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50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. The largest retailers on the planet are Walmart and CVS.

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Outsourcing Marketing for Professional Services Firms

Hinge Marketing

To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Why? Because professional services marketing is evolving, and many firms are struggling to keep up. For years, professional services have been marketed through personal relationships, referrals and a variety of networking and educational events.

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Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution

SnapApp

. It’s a big day for SnapApp – last night, we learned that we won the SIIA CODiE Award for Best Content Marketing Solution! . You like us. You really like us. . . It’s a huge honor to be named among the winners. If you’re not familiar with the CODiEs, it’s the software and information industry's only peer-recognized awards program. That means that a panel of tech leaders – think senior executives, analysts, media, consultants, and investors – evaluate assigned products through a rigorous nom

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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28 Amazing B2B Examples of Interactive Content

SnapApp

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . . Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. .