Fri.Dec 08, 2017

3 Ways Working a Job You Hate Can Benefit Your Career

Hubspot

"We'll miss you, Cliff." said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs.

How to Show Off Your USP (Unique Selling Point) and Gain Conversions

Modern B2B Marketing

A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone.

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Trending Sources

Customer Post: How Outreach helped my SDRs attain 100% of Quota

Outreach

Over the past few months AltiSales has drawn some attention due to our success putting together SDR strategies for B2B companies and executing those effectively. It might not be surprising for most of you to hear that the average SDR team only has 60% of the reps hitting quota.

3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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The 25 Influencers Behind the Most Engaging Beauty Posts of 2017 | Traackr

Traackr

Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date

How To Analyze Web Session Data In B2B Marketing

bizible

Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

Mobile Marketing 101

Alaniz

The post Mobile Marketing 101 appeared first on Alaniz Marketing. Digital Marketing

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

Content Marketing Institute

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Marketing Automation with Squarespace

Lead Liaison

Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. As a standalone solution, Squarespace is a fantastic, cost effective way to build and manage your businesses website.

Why You Need to Focus on B2B Animation in 2018

Schubert B2B

There’s no doubt that the majority of consumers prefer video to written content. The numbers speak for themselves: 65% of people are visual learners. 90% of customers report that watching a product video helps them make a purchasing decision. 1/3 of online activity is spent watching videos.

ActiveDEMAND and Pipedrive: Sales and Marketing Integration that Go Together Like Milk and Cookies

ActiveDEMAND

ActiveDEMAND and Pipedrive Take Sales and Marketing Integration to the Next Level.

Weekend Reading: “Selling Your Value Proposition” by Cindy Barnes

Marketing Insider Group

For the 152nd episode of The Marketing Book Podcast, I interviewed Cindy Barnes, co-author with Helen Blake and Tamara Howard of Selling Your Value Proposition: How to Transform Your Business into a Selling Organization. The authors explain that in recent years that while the term value proposition has captured the imagination of many businesses, it […]. The post Weekend Reading: “Selling Your Value Proposition” by Cindy Barnes appeared first on Marketing Insider Group.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Defining a Content Operation

Kapost

By now, any B2B marketer will tell you content is important. According to recent research from the Content Marketing Institute, a whopping 91% of marketers report that their companies use. The post Defining a Content Operation appeared first on Kapost Content Marketing Blog.

2018’s Most Important Digital Marketing Trends

Bluetext

It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes in digital marketing happen within the blink of an eye. There’s simply no better strategy for your business than a continual adaptation; the years of resting your laurels with time-tested methods are long gone. What works best with digital simply changes too fast, and nothing is really stable.

Predictions for Corporate Event Marketers: How to Conquer 2018

Experience Marketing Insights

What marketers should watch for in the coming year

5 Reasons Why Your Marketing Plan Isn’t Generating Leads

LeadCrunch

Are you concerned about the wellbeing of your marketing plan? Do you continuously wonder why it’s not generating more leads? Have you come to the conclusion that you need to make some changes for the better in the months to come? If you’re going to spend time and money on marketing (and you probably are), you might as well do whatever you can to generate high quality results. Get this: there are nearly 30 million small businesses in the United States alone.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Myths About How to Choose a Digital Marketing Agency

Alaniz

The post Myths About How to Choose a Digital Marketing Agency appeared first on Alaniz Marketing. Digital Marketing

Leads Are Good, Conversions Are Better

LeadCrunch

Do you spend a lot of time and money generating leads? Have you come to find that the more leads you have the more sales you make? Are you hoping to achieve even more success in this area of your business in the months to come? Maybe you want to increase leads for your dropship business. Or maybe you need to implement a marketing strategy for driving more foot traffic to your brick and mortar store.

Digital Marketing for Dummies

Alaniz

The post Digital Marketing for Dummies appeared first on Alaniz Marketing. Digital Marketing

5 Signs You’re Chasing A Dead End Lead

LeadCrunch

Is there anything worse than the thought of chasing a dead end lead? Do you often find yourself going down this path, wondering why you’re wasting your time? Are you hoping to avoid these types of leads in the future? Even with good flow between your sales and marketing team , there could come a point when you realize that you’re chasing entirely too many dead end leads. Not only can this cost your organization time, but the same holds true in regards to money and productivity.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How Digital Marketing and Digital Advertising Work Together

Alaniz

The post How Digital Marketing and Digital Advertising Work Together appeared first on Alaniz Marketing. Digital Marketing

Why Storytellers Make Up The Best Sales Teams

LeadCrunch

When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.” However, while those are images of what a lot of us think a traditional salesperson is, the ones that are able to tell a story will win every time.

How to Use LinkedIn to Make Your B2B Social Ads More Effective

Alaniz

The post How to Use LinkedIn to Make Your B2B Social Ads More Effective appeared first on Alaniz Marketing. Digital Marketing