Fri.Dec 08, 2017

How To Analyze Web Session Data In B2B Marketing


Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

3 reasons to avoid Accelerated Mobile Pages (AMPs)


I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them.

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Weekend Reading: “Selling Your Value Proposition” by Cindy Barnes

Marketing Insider Group

For the 152nd episode of The Marketing Book Podcast, I interviewed Cindy Barnes, co-author with Helen Blake and Tamara Howard of Selling Your Value Proposition: How to Transform Your Business into a Selling Organization. The authors explain that in recent years that while the term value proposition has captured the imagination of many businesses, it […]. The post Weekend Reading: “Selling Your Value Proposition” by Cindy Barnes appeared first on Marketing Insider Group.

How to Show Off Your USP (Unique Selling Point) and Gain Conversions

Modern B2B Marketing

A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Why You Need to Focus on B2B Animation in 2018

Schubert B2B

There’s no doubt that the majority of consumers prefer video to written content. The numbers speak for themselves: 65% of people are visual learners. 90% of customers report that watching a product video helps them make a purchasing decision. 1/3 of online activity is spent watching videos.

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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

Content Marketing Institute

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I

5 Reasons Why Your Marketing Plan Isn’t Generating Leads


Are you concerned about the wellbeing of your marketing plan? Do you continuously wonder why it’s not generating more leads? Have you come to the conclusion that you need to make some changes for the better in the months to come? If you’re going to spend time and money on marketing (and you probably are), you might as well do whatever you can to generate high quality results. Get this: there are nearly 30 million small businesses in the United States alone.

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12 Days of B2B Marketing: Reporting (Day 3)

Heinz Marketing

By Brenna Lofquist , Marketing Coordinator for Heinz Marketing. Reporting has and always will be a key component for B2B Marketers. It’s your bread and butter – used to make key decisions for your organization whether that’s forecasting for next year or looking back at historical performance data for specific channels. So how are you keeping on top of it? Reporting isn’t just finding a tool or way that works for your organization but also, what are you tracking?

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Leads Are Good, Conversions Are Better


Do you spend a lot of time and money generating leads? Have you come to find that the more leads you have the more sales you make? Are you hoping to achieve even more success in this area of your business in the months to come? Maybe you want to increase leads for your dropship business. Or maybe you need to implement a marketing strategy for driving more foot traffic to your brick and mortar store.

3 Ways Working a Job You Hate Can Benefit Your Career


"We'll miss you, Cliff." said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs.

5 Signs You’re Chasing A Dead End Lead


Is there anything worse than the thought of chasing a dead end lead? Do you often find yourself going down this path, wondering why you’re wasting your time? Are you hoping to avoid these types of leads in the future? Even with good flow between your sales and marketing team , there could come a point when you realize that you’re chasing entirely too many dead end leads. Not only can this cost your organization time, but the same holds true in regards to money and productivity.

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Defining a Content Operation


By now, any B2B marketer will tell you content is important. According to recent research from the Content Marketing Institute, a whopping 91% of marketers report that their companies use. The post Defining a Content Operation appeared first on Kapost Content Marketing Blog.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Why Storytellers Make Up The Best Sales Teams


When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.” However, while those are images of what a lot of us think a traditional salesperson is, the ones that are able to tell a story will win every time.

Digital Marketing for Dummies


The post Digital Marketing for Dummies appeared first on Alaniz Marketing. Digital Marketing

Customer Post: How Outreach helped my SDRs attain 100% of Quota


Over the past few months AltiSales has drawn some attention due to our success putting together SDR strategies for B2B companies and executing those effectively. It might not be surprising for most of you to hear that the average SDR team only has 60% of the reps hitting quota.

Predictions for Corporate Event Marketers: How to Conquer 2018

Experience Marketing Insights

What marketers should watch for in the coming year

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Myths About How to Choose a Digital Marketing Agency


The post Myths About How to Choose a Digital Marketing Agency appeared first on Alaniz Marketing. Digital Marketing

ActiveDEMAND and Pipedrive: Sales and Marketing Integration that Go Together Like Milk and Cookies


ActiveDEMAND and Pipedrive Take Sales and Marketing Integration to the Next Level.

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How to Use LinkedIn Website Demographics to Improve Advertising


The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing

The Ultimate 126 B2B Sales Tools Rankings For 2018

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. We sifted through B2B sales tools on Capterra , G2 Crowd , Gartner and more to pull out our top 126 picks for everything from new-age social selling tools to B2B sales automation software. Enjoy the list! Top 10 CRM Systems. Base: Next-generation CRM software for leading B2B sales teams.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Mobile Marketing 101


The post Mobile Marketing 101 appeared first on Alaniz Marketing. Digital Marketing

2018’s Most Important Digital Marketing Trends


It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes in digital marketing happen within the blink of an eye. There’s simply no better strategy for your business than a continual adaptation; the years of resting your laurels with time-tested methods are long gone. What works best with digital simply changes too fast, and nothing is really stable.

How to Use LinkedIn to Make Your B2B Social Ads More Effective


The post How to Use LinkedIn to Make Your B2B Social Ads More Effective appeared first on Alaniz Marketing. Digital Marketing

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How Digital Marketing and Digital Advertising Work Together


The post How Digital Marketing and Digital Advertising Work Together appeared first on Alaniz Marketing. Digital Marketing

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.