Sat.Oct 05, 2019

B2B Reads: Abandoned Carts, CCPA, and Going Viral

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Cultivating Old Sources for New Stories: Treat Them Like Your First Love


In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part seven, we look at the long-term value of finding sources for your research you can turn to again and again.

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Heading 1. Heading 2. Heading 3. Heading 4. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

How to Ensure Your Lead Generation is California Consumer Privacy Act (CCPA) Compliant

Visitor Queue

When GDPR – Europe’s digital privacy legislation – hit the news, business owners were sent scrambling trying to ensure that that their websites were compliant in order to avoid major penalties.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

ABM Lessons Learned: A Field Marketer’s Perspective


If you are a B2B marketer, chances are you’ve heard of ABM – Account-Based Marketing. Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. But as ABM started to become a larger conversation, we started thinking through what it could look like in our organization. Building out the small ABM pilot at my past company allowed me an inside look into what works and what doesn’t when growing an ABM program.

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