Sun.Jul 16, 2017

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The Content Marketer’s Guide to Lead Generation

Contently

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing.

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How to Approach Account-Based Marketing Part 1 – Selecting Accounts

Kwanzoo

How would you approach Account Based Marketing (ABM) at your company? Would you simply buy a marketing technology tool and call that ‘Account-Based Marketing’? Would you work with your sales colleagues, or not? How do you select the target accounts?

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Why Your Content Marketing Needs an Easy Button

B2B Marketing Directions

Two recent surveys by Demand Gen Report highlight the importance of making it easy for potential buyers to find and access marketing content. Most B2B companies are already using content marketing in some form, so the challenge now is to make content marketing efforts as effective as possible. As it turns out, making content easier to find and access is an important key to content marketing effectiveness.

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How to Research Your B2B Audience

PureB2B

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points and specific motivations.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Content Marketing Mistakes Many Tech Companies Are Making. Still.

Envy

Reading Time: 6 easy minutes. Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. As the leads generated through content marketing are filtered through the marketing funnel, the attraction of inbound marketing model becomes obvious to everyone involved.