Sun.May 26, 2019

Content Workflows & Automation: The Endurance Your Content Marketing Team Needs


Content marketing could be considered an endurance sport. The content you create has to be constantly flowing to help you reach your goals of attracting and engaging your audience.

#ShakespeareSunday #MarTech Edition


In my never-ending quest to bring martech nerdiness to new heights — or depths — I played around with a few of these “adaptations” of Shakespeare on LinkedIn and Twitter a couple of weeks ago. Not exactly in iambic pentameter , I’m afraid.

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B2B Email Marketing Best Practices for 2019

The Lead Agency

“For every $1 spent, $44.25 is the average return on email marketing investment.” – Experian Over 87% of B2B marketers are using email. Because it works.

Why B2B Buying Cycles Are So Long

B2B Marketing Directions

(The following is a post I published about two years ago. Since then, the number of people in the average B2B buying group has increased, and buying cycles are getting longer.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Product Improvement News: Introducing Imported Lists


Having a slick lead generation strategy is an integral facet to your success as a salesperson or marketer utilizing Leadfeeder. And our hottest new feature, Imported Lists, helps customers, like you, streamline your lead generation pipeline, and/or your account-based marketing process, so you can target companies smarter than ever before!

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