Marketing Insider Group

APRIL 21, 2025

Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.

Small Business Marketing 264

Small Business Marketing Design Paid Search Agency Work Management 264

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine , who use prospect behavior on their buyer engagement platform to measure what they call the Consumption Gap, the time between when content is requested and when that content is opened for consumption.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Communities 108

Communities Paid Content Brand Identity Branding 108

Roketto

APRIL 21, 2025

SaaS companies are a dime a dozen these days. You need a solid strategy, a great product, and a keen understanding of your SaaS customer acquisition cost (CAC) to stand out. CAC is the lifeblood of any SaaS business, determining how much you spend to acquire a new customer. Get it right, and you're on the path to profitability. Get it wrong, and you're staring down the barrel of a financial crisis.

Acquisitions 83

Acquisitions Cost Paid Search Agency Companies 83

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing Analytics Tools

Trade Press Services

APRIL 21, 2025

A relatively new buzzword making the rounds is phygital marketing, but is this concept new? The answer is not exactly. Phygital marketing is a portmanteau combining the words physical and digital. The term describes traditional or physical marketing, like in-store ads, complemented by digital means, like online or app-based coupons. These techniques have been used in tandem for decades.

Marketing AI 78

Marketing AI Tactics Work Management Marketing & Strategy 78

Martech

APRIL 21, 2025

The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.

Marketing Automation Services 77

Marketing Automation Services Vendors Marketing Attribution Budget Programs 77

Navigate the Channel

APRIL 21, 2025

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and its expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great depths.

Social Media 65

Social Media Social Marketing Video Marketing Product 65

Industrial Marketing Today

APRIL 21, 2025

When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.

Lead Generation 78

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 78

Oktopost

APRIL 21, 2025

In this episode, BioCatchs Gustavo Mazzocchi shares how a World Cup-themed advocacy competition turned reluctant employees into social media champions with gamified tactics and nonstop energy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “Build something youd look at and say, Yeah, this is awesome.

Social Media 77

Social Media Media Youtube Tactics 77

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? “ A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.

Work Management 65

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 65

MKT1

APRIL 21, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 5 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & Brand24. Listen or watch the full version of the podcast on Spotify , Apple Podcasts , or YouTube. Plus read the full newsletter below for an even deeper dive on the topic.

Marketing Analytics Tools 59

Marketing Analytics Tools Sales Management Top of Funnel Planning 59

Salesforce Marketing Cloud

APRIL 21, 2025

Starting a small and medium-sized businesses (SMBs) today is like setting sail on a journey, where social media serves as the wind in your sails. According to Salesforce, 48% of customers prefer using social media to learn about small businesses. Social media looks enticing to everyone. But then the reality of social media reels in and its not as easy as it seems.

Social Media 59

Social Media Marketing AI Media Best Practices 59

Single Grain

APRIL 21, 2025

The relationship between artificial intelligence and search engine optimization has evolved dramatically over the past few years. What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. In 2025, AI isn’t replacing SEOit’s revolutionizing it. As search engines continue to sophisticate their use of machine learning and natural language processing, marketers who leverage AI tools strategically adv

Marketing AI 52

Marketing AI Paid Content SEO Multivariate analysis 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Zoominfo

SmartBug Media

APRIL 21, 2025

When youre new to HubSpot, one of the first and most critical decisions to make is where to start: CRM or Marketing Hub? Its a decision that affects your entire go-to-market strategy, internal alignment, and speed to value. In the latest episode of SmartBug on Tap , Tonia Speir, senior sales executive, sits down with John Suarez, director of HubSpot strategy at SmartBug, to help founders and growth-stage businesses make the smartest choice.

Hubspot 59

Hubspot CRM Top of Funnel Planning 59

Single Grain

APRIL 21, 2025

Key Highlights Voice search is projected to account for over 50% of all searches by 2025, fundamentally changing how users discover content online Voice queries are typically longer, more conversational, and often phrased as questions, requiring a shift in keyword strategy Local businesses see the greatest impact from voice search optimization, with 58% of consumers using voice to find local information Mobile optimization is no longer optional, as the majority of voice searches occur on smartph

SEO 52

SEO Optimization Marketing & Strategy Marketing AI 52

Valasys

APRIL 21, 2025

If you own a MedSpa, you need new clients as much as any other business. But a fantastic spa and friendly staff aren’t everything. You may need to find your audience online; that’s where SEO comes into play. SEO (Search Engine Optimization) is what allows your website to come up when someone types in services such as “Botox near me” or “best facial in [your city]” on Google.

Paid Search Agency 40

Paid Search Agency Traffic Ad Agencies SEO 40

SalesIntel

APRIL 21, 2025

Growth at the enterprise level is a different game. The stakes are higher, the sales cycles are longer, and precision is non-negotiable. Enterprise teams need data that is not just comprehensive but also accurate, real-time, and actionable. G2s latest Spring Awards prove that SalesIntel is delivering exactly that. Our platform has earned multiple enterprise-level recognitions, confirming what our users already know.

Account Based Marketing 40

Account Based Marketing Lead Ranking Lead Scoring Leads 40

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

US Data Corporation

APRIL 21, 2025

In a world of ever-evolving platforms, analytics dashboards, and AI-powered tools, it's easy to lose sight of our fundamental purpose as marketers. So let's step back and recalibrate our perspective. Whether orchestrating a multimillion-dollar campaign or crafting a modest B2B email blast, we operateat our essencein the business of attention, behavior, persuasion, and human connection.

Blast Campaigns 40

Blast Campaigns Tactics Marketing Analytics 40

Seismic

APRIL 21, 2025

Too often, sales and go-to-market (GTM) teams become bogged down by distractions. From excessive internal meetings to clunky sales processes, these distractions create inefficiencies that slow momentum, shrink deal size, and make it harder to hit sales targets. For revenue leaders, the question isn’t just how to improve sales performance , it’s how to ensure their teams are ready to make every moment with buyers and customers count and distractions make that significantly harder.

Marketing Analytics Tools 40

Marketing Analytics Tools Work Management Lead Qualification Sales Qualified Leads 40

The Daily Egg

APRIL 21, 2025

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Brand Identity 87

Brand Identity Branding Promotion 87

Seismic

APRIL 21, 2025

In financial services, content is more than a communication tool its a strategic asset. Whether it’s enabling advisors with timely market insights or empowering clients with educational resources, the materials shared across digital, virtual, and in-person interactions play a direct role in deepening relationships and growing assets under management (AUM).

Resources 40

Resources Work Management Marketing Management Thought Leadership 40

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Buzz

CMSWire

APRIL 21, 2025

AI agents promise to revolutionize business operations by automating tasks, providing insights and interacting with customers in increasingly

Automation 62

Automation Business 62

The Daily Egg

APRIL 21, 2025

Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they arent. The post The Only Types of Social Proof That Sway Decision Making appeared first on The Daily Egg.

Opinions 59

Opinions Marketing 59

Single Grain

APRIL 21, 2025

Have you noticed a sudden drop in your social media engagement? Are your posts seemingly invisible to everyone except your most loyal followers? You might be experiencing shadow banninga mysterious form of content suppression that platforms rarely acknowledge but content creators frequently encounter. Unlike outright account suspension or content removal, shadow banning operates in the shadows, making it particularly frustrating to detect and address.

Copyright 52

Copyright Guidelines Ad Frequency Trigger Marketing 52

Zoominfo

APRIL 21, 2025

Whether you love them, hate them, or simply tolerate them, quotas are synonymous with sales. They set expectations, structure compensation, and give revenue leaders a number to chase. But lately, many sales teams find that quota attainment has become harder than ever. Fewer reps are hitting their numbers , account slippage makes forecasting unpredictable, and territory planning often feels misaligned with actual sales opportunities.

Lead Ranking 130

Lead Ranking Zoominfo Sales Qualified Leads Outreach 130

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Video Marketing

SalesIntel

APRIL 21, 2025

Every business wants to be recognized, but the best recognition comes from the people who actually use your product. This Spring, SalesIntel has been awarded multiple G2 badges based on real customer feedback from small businesses that rely on our platform every day. These badges are not just shiny labels; they represent the trust, satisfaction, and success of our users.

Small Business Marketing 40

Small Business Marketing Ideal Customer Profiles High Quality Lead Buyer Intent 40

SmartBrief - Marketing

APRIL 21, 2025

The evolving credibility of B Corp, regulatory changes and consumer trust in sustainability certifications are on the minds of many who are serious about purpose-led brands and their mission. While B Corp certification offers valuable benchmarks and a structured approach for businesses to assess their social and environmental impact, certification alone does not guarantee a meaningful, purpose-led business strategy, says Jason Keehn, founder of the purpose-led agency Accompany Creative in New Yo

Paid Search Agency 52

Paid Search Agency Advertising Agencies Lead Ranking Merchandising 52

SalesIntel

APRIL 21, 2025

Growth in the mid-market is a balancing act. You are too big to rely on small-business tactics, yet not large enough to have enterprise-level resources at your disposal. Every decision matters, and efficiency is everything. That is exactly why mid-market companies need the right data to fuel their sales and marketing efforts without wasting time, budget, or effort.

Trust Marketing 40

Trust Marketing Paid Search Agency Ideal Customer Profiles High Quality Lead 40