Tue.Jun 21, 2022

How B2B Companies Can Leverage Influencer Marketing in 2022: The Ultimate Guide

Contently

In a world over-saturated with content, it’s become challenging for brands to break through the noise, control their narrative online, and gain the attention of potential customers—regardless if you’re B2B or B2C.

Managing a Product Blog? Here’s What You Need to Know

Marketing Insider Group

Managing a product blog is a unique challenge for marketers. After all, the product is the focus, but we know better than to simply promote it in every blog article. Buyers today see right through advertising messages in most cases.

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How To Create a Powerful Headline in 7 Simple Steps

Content Marketing Institute

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading → Company News

How to Keep Content Moving This Summer

Marketing Insider Group

The internet never sleeps, nor does it ever go on vacation. If you’ve been marketing your product or service online, you know how difficult it can be to come up with fresh, insightful content. The online world’s appetite for valuable content is insatiable.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

New to Buffer: Schedule Videos Straight to TikTok

Buffer Marketing

Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C.

The Semrush Website Migration Checklist

SEMrush

Website migration is a complex and challenging process—definitely not something you want to go into without a clear plan. To help you out, we’ve created an in-depth website migration checklist. Learn how to today. Technical SEO

How Strong Branding Can Counteract Shortening Customer Attention Spans

DivvyHQ

Outside of the regular distractions of life, technological distractions are also adding up. In the past 20 years, research has shown a dramatic decrease in our attention spans.

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13 Sites to Find Free Creative Commons Music for Videos

Hootsuite

Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free creative commons music.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Google News Redesign Launches On Desktop via @sejournal, @MattGSouthern

Search Engine Journal

Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first on Search Engine Journal. News SEO

What is an SEO company? What do SEO agencies do?

SEMrush

This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an SEO company is and what to expect from them, how to hire the best one, and what it might cost and why. Marketing Basics

10 Reasons You Need A Long-Term Content Strategy via @sejournal, @JuliaEMcCoy

Search Engine Journal

Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content Strategy appeared first on Search Engine Journal. Content Marketing Content Strategy

The Do’s and Don’ts of Writing Content for SEO

ClearVoice

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. Savvy writers use this opportunity to expand their services and help their clients meet search goals.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How To Calculate Your Total Addressable Market (TAM) For SEO via @sejournal, @TaylorDanRW

Search Engine Journal

Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total Addressable Market (TAM) For SEO appeared first on Search Engine Journal. Analytics Data SEO

Why Timing is Everything When it Comes to Lead Nurturing

NetLine

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . What we haven’t talked about much, however, is when you should begin our discourse.

How to Pinpoint the Right Social Platform for Your B2B Business

PureB2B

Want to know how to effectively leverage social media platforms to your B2B business advantage? All it takes is a keen understanding of the nuanced differences between channels. A helpful way to do that is to think of each social platform as its own kind of party.

How to Add a Buy Now Pay Later Payment Method in WordPress

Optinmonster

Do you want to enable “Buy Now Pay Later” feature on your site? Buy Now Pay Later is a type of short-term financing that allows customers to buy products and pay for them in the future.

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Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Shifting from an Interruption to Permission Marketing Model

PureB2B

In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world.

TikTok Reveals Platform Strategy At Cannes via @sejournal, @BrianFr07823616

Search Engine Journal

TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At Cannes appeared first on Search Engine Journal. News TikTok

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales.

How to Create an Influencer Media Kit in 5 Steps [TEMPLATE]

Hootsuite

How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

What Is Google LaMDA & Why Did Someone Believe It’s Sentient? via @sejournal, @martinibuster

Search Engine Journal

Could Google's LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did Someone Believe It’s Sentient? appeared first on Search Engine Journal. Digital Experience SEO

How To Plan an Event That Drives Business Value

Salesforce

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution.

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The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It via @sejournal, @oxbird_com

Search Engine Journal

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.

How to go viral on TikTok: 7 tips from brands that did it

Sprout Social

Stuck on how to go viral on TikTok? Making it happen might be easier than you’d think. Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Think about it. One billion weekly active users watching 20+ hours of TikTok on average.

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Learn How These Health Companies Improved Employee Experiences During Massive Disruption

Salesforce

Healthcare and life sciences organizations are no strangers to change. But as the pandemic took hold, it forced change in a way the industry hadn’t seen before. Much of the workforce went remote seemingly overnight, and companies had to adapt — and innovate — fast.

Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

I am no stranger to the struggle for representation. When only a few faces looked like my own in grade school, I wasn’t surprised. When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised.

How a Flat Organizational Structure Can Benefit Companies

Televerde

A company’s organizational structure is an important part of its business strategy. Incorporating a flat organizational structure can help your company reach its goals effectively and efficiently.