Contently
JUNE 21, 2022
In a world over-saturated with content, it’s become challenging for brands to break through the noise, control their narrative online, and gain the attention of potential customers—regardless if you’re B2B or B2C. So how do you toot your own horn when 77 percent of US consumers say they find it hard to trust companies these days? Enter the B2B Influencer.
Webbiquity
JUNE 21, 2022
Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t
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Unbounce
JUNE 21, 2022
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a nervous diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.
Search Engine Journal
JUNE 21, 2022
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
33Across
JUNE 21, 2022
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have. The post 4 Tips for Publishers: How to Navigate Away From Third-Party Cookies appeared first on 33Across.
Search Engine Journal
JUNE 21, 2022
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total Addressable Market (TAM) For SEO appeared first on Search Engine Journal.
The Daily Egg
JUNE 21, 2022
IDrive is a cloud storage software that allows you to back up your PCs, Macs, and mobile devices through an online cloud. The post IDrive Review appeared first on The Daily Egg.
ClearVoice
JUNE 21, 2022
As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. Savvy writers use this opportunity to expand their services and help their clients meet search goals. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. .
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Daily Egg
JUNE 21, 2022
Choosing the right ecommerce platform to set up your store is imperative for online selling success. Square Online offers solutions for businesses. The post Square Online Store Review appeared first on The Daily Egg.
Martech
JUNE 21, 2022
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. DIRECTV Advertising will be available through Yahoo beginning in Q4 2022.
Search Engine Journal
JUNE 21, 2022
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At Cannes appeared first on Search Engine Journal.
Sprout Social
JUNE 21, 2022
Stuck on how to go viral on TikTok? Making it happen might be easier than you’d think. Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Think about it. One billion weekly active users watching 20+ hours of TikTok on average. There’s plenty of attention to go around. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
JUNE 21, 2022
Could Google's LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did Someone Believe It’s Sentient? appeared first on Search Engine Journal.
DivvyHQ
JUNE 21, 2022
Outside of the regular distractions of life, technological distractions are also adding up. In the past 20 years, research has shown a dramatic decrease in our attention spans. For marketers, this means we have to take on the immense challenge of crafting things that capture and hold consumer attention. The majority of this happens online today with branding and content as the centerpieces.
Heinz Marketing
JUNE 21, 2022
By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.
Buffer
JUNE 21, 2022
Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking to build an audience organically, and fast.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Salesforce Marketing Cloud
JUNE 21, 2022
If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. Events have the power to generate a lasting impact on your audience that extends well beyond the live experience.
Televerde
JUNE 21, 2022
A company’s organizational structure is an important part of its business strategy. Incorporating a flat organizational structure can help your company reach its goals effectively and efficiently. Your infrastructure affects the dissemination of information, the level of responsibility among your workers, and overall productivity. To ensure you’re reaching your business’s full potential, it’s important to assess your company’s organizational structure and determine whether you’re effectively rea
Salesforce Marketing Cloud
JUNE 21, 2022
Workers’ expectations of how they want to work have shifted in the last two years. With increased remote and hybrid work came more flexible schedules, allowing people to set up their days to suit how they want to work — when and wherever they like. To increase productivity, managers need to ask their teams how they want to work — and support that. “ Research consistently shows when team members and managers have more flexibility, a.k.a. autonomy, productivity goes up, burnout decreases, an
Sprout Social
JUNE 21, 2022
I am no stranger to the struggle for representation. When only a few faces looked like my own in grade school, I wasn’t surprised. When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce Marketing Cloud
JUNE 21, 2022
Healthcare and life sciences organizations are no strangers to change. But as the pandemic took hold, it forced change in a way the industry hadn’t seen before. Much of the workforce went remote seemingly overnight, and companies had to adapt — and innovate — fast. In fact, according to a survey of healthcare and life sciences leaders , 50% said remote and hybrid work settings were a top internal disruption factor at the start of the pandemic.
LeanData
JUNE 21, 2022
Amplify , a pioneer in K-12 education, partners with educators to make learning rigorous and riveting for every student. Serving schools and districts in all 50 states, Amplify has a team of field sales reps, inside sales reps and sales development representatives (SDRs) to manage a high volume of inbound leads. Amplify is always looking for ways to improve the buyer experience because they know it demonstrates to the prospect the type of partner Amplify will be.
Martech
JUNE 21, 2022
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. “The
Search Engine Journal
JUNE 21, 2022
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Oktopost
JUNE 21, 2022
The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.
Televerde
JUNE 21, 2022
The long overdue Summer Holiday is right around the corner. “Whew! It’s about time!”. We couldn’t agree more because our own hard-working sales team is in the same boat. But wait, can you truly relax during the holiday if the following questions are still weighing heavy on your mind? Am I close to achieving my quota? Do I have all of my meetings booked for when I return?
Stevens & Tate
JUNE 21, 2022
There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of your brand. When someone looks at the packaging of a product, even if it’s just a quick glance, you’ll want them to recognize it as an offering from your business, after
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