Thu.Nov 08, 2018

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy.

Prepare For Instagram Marketing To Become Pay-To-Play

Marketing Insider Group

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down.

Lead Capture Forms the Right Way: 7 Tips to Increase Lead Generation

Reachforce

All marketers want to help grow their company's customer opportunities through email lead generation, right? After all, email is one of the most powerful forms of sales and marketing.

Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Marketing Insider Group

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

A Butterfly Flaps Its Wings Inside a Start-Up: The Initiation and Effects of Team Communication

Act-On

COO Bill Pierznik shares insight on team communication within start-ups, as decisions made in a silo can have unexpected yet profound effects. Corporate alignment communication COO start-up thought leadership

How to Navigate the Winding Road of Accountability

Measure Up Marketing

The Marketing budget accounts for more than 10% of revenue in many companies today. As a result, CMOs are often under tremendous pressure to demonstrate their contribution and impact to the business.

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What If We Treated Customer Service Content as Content Marketing?

Content Standard

“Help!” ” It’s the word—usually in the form of a text link, navigation tab, icon, or widget—that directs you to customer service content. It should send you on a quick and satisfying search for answers.

The Six Skills You Need to Be a Content Strategy Heavyweight

ClearVoice

To become a content strategist, there are several skills to master beyond content creation. Content strategists must be adept when it comes to tasks such as organization, multi-tasking, analyzing and interpreting data, and solid writing skills.

15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational.

Financial Advisors Could Learn About Marketing From John Deere

FMG Suite

John Deere tractors and farming machinery have a reputation as being the best in their category. Founded in 1837, the […]. Content General Marketing

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Building the Best B2B Marketing Technology Stack

Integrate

Does the perfect B2B marketing technology stack exist? According to the State of Marketing Technology 2018 report, 69% of respondents believe "the perfect marketing stack does not exist yet." And if you're waiting for it to happen, don't hold your breath. The "perfect stack" will never exist.

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How Do You Go From Lead-Based Marketing to Account Based Marketing?

Engagio

Change can be challenging. New diets, new schedules, new habits – they can seem harder than climbing a mountain. But there are certain lead dominoes that, once knocked over, will trigger everything else to fall into place.

Psychological Principles in CRO: 10 “Mind Magic” Tips to Predictably Improve Conversions

Convert

Imagine that you run a local art store. Shoppers come by, they look at your paintings, and they immediately leave without saying hi and without showing any interest. You know you have a problem. The ideal situation?

Only B2B - Untitled Article

Only B2B

Influential B2B Marketing: How Content Wins the Deal How would you like marketing advice from one of Fierce CMOs person’s to watch? Today, we had the privilege of chatting. The post appeared first on ONLY B2B. blogs b2b marketing

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Use Content Curation to Improve Your Social Media Efficiency While Getting Results

Scoop.it

Want to grow your brand, increase fans, and start selling more? Then you need to follow the marketing trends that guide the way people do business online. And today’s biggest market trend? Social media. There’s only one problem: social media management takes time.

5 Things Marketers Can Be Thankful for This Thanksgiving

Evergage

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food.

3 Detailed B2B Marketing Examples and What They Teach Us

Leadfeeder

Effective B2B marketing examples can be difficult to find and even more difficult to relate to your business. Below, we present three separate B2B companies, the strategies they used to increase lead generation or revenue, and the takeaway for marketers like you.

The Ultimate List of Marketing Tips

Hubspot

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

12 Google Apps Hacks That Will Make Your Life Easier

Hatchbuck

Google has become more than just an omnipresent brand that culls your personal data to determine your exact location, music preferences, home address, commute time and interests and sell that to advertisers. Google is also the maker of a bunch of neat workplace tools.

How to Create a Solid Strategy for Your VR Product

Modern B2B Marketing

VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product.

What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges.

Does the Future Belong to WeChat’s More-Than-Messaging Model?

Content4Demand

by Tonya Vinas, Director of Content Strategy. Now that everyone agrees the B2B buyer’s journey more closely resembles a plate of spaghetti than a strand of spaghetti, social messaging is becoming a more critical component of buyer engagement. Buyers still seek knowledge about trends, challenges and solutions in predictable ways, i.e., learning, seeking, choosing. In fact, predictive analytics about B2B buyers are plentiful.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The GDPR Era Of Permission Based Email Marketing

Valasys

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. This strategy will no longer work in this post-GDPR World.

Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

Dynamic creative optimisation (DCO) performs when done right. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Then why do so many fail at it?

6 Sample Business Plans to Help You Write Your Own

Hubspot

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses.

Don't Redo Your Website Until You Read This Post

Golden Spiral

Websites need to be overhauled every two years. Myth or best practice? Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. They need a new website and they need it now.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Use Instagram: A Beginner's Guide

Hubspot

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do

“How I Work”: Patrick Welch, President & CMO of Bigtincan @patrickfwelch #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We regularly feature a new B2B sales, marketing or business leader on Thursdays. If you missed some, catch up on everyone we’ve featured thus far in the “How I Work” series here. This week we are pleased to feature Patrick Welch , President & CMO at Bigtincan.

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Meet the People Building the TV Controlled by Your Brain

Hubspot

Let's take a moment to think about some of the things many of us like to do with our downtime. I'll start. Picking a glass of wine from an extensive list at a bar. Texting a friend to hang out. And, of course, browsing Netflix for something to binge-watch.

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How sponsored content studios can sell more with audience data at every stage of the sales cycle

Parse.ly

Last year, eMarketer estimated spend on native advertising to be $22.09 billion , making up about 52% of all display ad spend in the US. And that number will continue to grow.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.