Thu.Nov 08, 2018

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy.

Prepare For Instagram Marketing To Become Pay-To-Play

Marketing Insider Group

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down.

Lead Capture Forms the Right Way: 7 Tips to Increase Lead Generation


All marketers want to help grow their company's customer opportunities through email lead generation, right? After all, email is one of the most powerful forms of sales and marketing.

Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Marketing Insider Group

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Navigate the Winding Road of Accountability

Measure Up Marketing

The Marketing budget accounts for more than 10% of revenue in many companies today. As a result, CMOs are often under tremendous pressure to demonstrate their contribution and impact to the business.

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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)


An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute).

How Do You Go From Lead-Based Marketing to Account Based Marketing?


Change can be challenging. New diets, new schedules, new habits – they can seem harder than climbing a mountain. But there are certain lead dominoes that, once knocked over, will trigger everything else to fall into place.

How to Use Content Curation to Improve Your Social Media Efficiency While Getting Results

Want to grow your brand, increase fans, and start selling more? Then you need to follow the marketing trends that guide the way people do business online. And today’s biggest market trend? Social media. There’s only one problem: social media management takes time.

12 Google Apps Hacks That Will Make Your Life Easier


Google has become more than just an omnipresent brand that culls your personal data to determine your exact location, music preferences, home address, commute time and interests and sell that to advertisers. Google is also the maker of a bunch of neat workplace tools.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What If We Treated Customer Service Content as Content Marketing?

Content Standard

“Help!” ” It’s the word—usually in the form of a text link, navigation tab, icon, or widget—that directs you to customer service content. It should send you on a quick and satisfying search for answers.

Only B2B - Untitled Article

Only B2B

Influential B2B Marketing: How Content Wins the Deal How would you like marketing advice from one of Fierce CMOs person’s to watch? Today, we had the privilege of chatting. The post appeared first on ONLY B2B. blogs b2b marketing

The Six Skills You Need to Be a Content Strategy Heavyweight


To become a content strategist, there are several skills to master beyond content creation. Content strategists must be adept when it comes to tasks such as organization, multi-tasking, analyzing and interpreting data, and solid writing skills.

15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Best Online PDF to Word Converters


Free PDF to Word converters online Nitro PDF to DOC Converter Smallpdf Foxit With all of the advantages PDFs have over Word documents, why would you bother converting a PDF into Word? Someone might send you a PDF that has a typo in it. You may receive a PDF and notice that some.

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Financial Advisors Could Learn About Marketing From John Deere

FMG Suite

John Deere tractors and farming machinery have a reputation as being the best in their category. Founded in 1837, the […]. Content General Marketing

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5 Things Marketers Can Be Thankful for This Thanksgiving


Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food.

How to Create a Solid Strategy for Your VR Product

Modern B2B Marketing

VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Psychological Principles in CRO: 10 “Mind Magic” Tips to Predictably Improve Conversions


Imagine that you run a local art store. Shoppers come by, they look at your paintings, and they immediately leave without saying hi and without showing any interest. You know you have a problem. The ideal situation?

7 Actionable Tips for B2B Holiday Email Marketing


The holiday season is fast approaching. Are you ready? How about your B2B company? As we get closer and closer to Thanksgiving, Cyber Monday, Christmas, and New Year’s, it’s important to consider how your company can take advantage of this season.

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The Ultimate List of Marketing Tips


Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals.

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Facebook Ads • Your Ultimate Marketing FAQ Guide

Time for another Ultimate Marketing FAQ Guide! After warming up with Lead Generation and Ads on Reddit , we’re ready to take on Facebook Ads. We’ll cover the basics plus some creative inquiries like “Are Facebook ads listening to me?”

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Makers Series: Why Your Company Needs to Think Like an Editor


Think like an editor or bust. Thinking like an editor means you question everything. When you question everything, you take a hard look at processes within your organization, finding inconsistencies and solving problems accordingly. By questioning everything, you get better at being a com. Backstag

6 Sample Business Plans to Help You Write Your Own


Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses.

5 Pro Tips for Using Forms to Convert More Leads


Use these six form features to boost customer engagement and conversions on any web page. The post 5 Pro Tips for Using Forms to Convert More Leads appeared first on The ONTRAPORT Blog. Landing Pages

What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Use Instagram: A Beginner's Guide


Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do

Why dynamic creative optimisation (DCO) doesn’t work


Dynamic creative optimisation (DCO) performs when done right. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Then why do so many fail at it?

Does the Future Belong to WeChat’s More-Than-Messaging Model?


by Tonya Vinas, Director of Content Strategy. Now that everyone agrees the B2B buyer’s journey more closely resembles a plate of spaghetti than a strand of spaghetti, social messaging is becoming a more critical component of buyer engagement. Buyers still seek knowledge about trends, challenges and solutions in predictable ways, i.e., learning, seeking, choosing. In fact, predictive analytics about B2B buyers are plentiful.