Fri.Oct 30, 2020

3 DAM demons: How to confront the terrors of remote content creation in a pandemic


30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. The situation has led to budget cuts, massive reply-all email chains, and rapid pivots to e-commerce.

Examples of Tech Companies Using Interactive Content to Drive Leads


The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads.

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Embrace Uncertainty and Change


This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses.

Content Marketing Blogs - Learn How to 10x Traffic in 6 Months


Marketers HATE them. Learn how one software marketing manager increased sales by 50% in 50 minutes with this CRAZY method. Click now to learn how you can skyrocket traffic with this quick, cheap, and easy trick. Featured Content Marketing

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

13 simple ways to promote your YouTube videos (without spending a fortune)


Jump ahead. Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral.

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Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]

Content Marketing Institute

This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast).

Text for practicing posting it on OM blogs

Altitude Branding

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5 Steps to Write An Inbound Email Marketing Workflow

Unbound B2B

Introduction. Email is an integral part of a successful inbound marketing strategy. Together with other tactics, like search engine optimization and social media marketing, email marketing can help companies build up authority in their industries and improve brand awareness.

Does Your Content Calendar Take Into Account Your Product Lifecycle?


We talk a lot about creating a content plan that accounts for the different stages that your buyers go through. But what about the different stages of your product lifecycle? Should you be accounting for these within your content calendar? Yes is the answer. Here are some ideas to guide you.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

4 Key Strategies to Have Great Turnout For Your First Virtual Event

SmartBug Media

A lot of things have changed when it comes to how we do business and connect with prospects and customers. As we all become more accustomed to a predominantly remote and online model, it is becoming increasingly necessary to embrace new approaches to traditional things.

Adventures in Teamlancing Part 2: Understanding (and Improving) Team Dynamics


I recently started writing a series about my experiences in teamlancing after many years of freelancing and working as a solopreneur. There’s a lot about my new gig that flows almost effortlessly, but as with most new jobs or experiences, it also comes with a steep learning curve. .

Litmus 101: A How-To on Previews & Pre-send Checks


So, you got your Litmus account up and running and you’re ready to get started…but you’re not quite sure where to start. Well, you came to the right place for help! I’ll cover how to QA and run previews with Litmus Checklist to get accurate checks in just 3 easy steps.

How to Create a Custom Marketo Popup (The Easy Way)


Are you looking for a quick and easy way to create a custom Marketo popup that converts? Popups can turn your company’s website into a lead generation machine. But creating a beautiful popup that appears exactly where and when you want isn’t always easy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Are The 4 P's of Marketing?


If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.

Saying goodbye to data friction with MessageGears and personalized messages at scale


30 second-summary: Email is their most important channel to connect with their existing customers. The ESP ecosystem is fundamentally disconnected and broken for the email Super Sender. Enterprise marketers need direct access to their customer data to send personalized messaging at scale.

Bring it in: How to build an all-star social media team

Sprout Social

It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. It’s an integral part of a business’s brand and marketing efforts.

choozlechat: What’s next after third-party tracking cookies with Travis Davis


We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Keeping Home Improvement Clients Safe and Happy During The Pandemic

Altitude Branding

Despite the many changes resulting from the national pandemic, the home improvement industry has seen a significant business spike. As more people remain indoors, the desire to create a safe and decent environment to live in has increased.

ABM Campaigns Why it’s The Best Strategy in Modern Marketing

Unbound B2B

The post ABM Campaigns Why it’s The Best Strategy in Modern Marketing appeared first on UnboundB2B. Ebook Resources B2B Intent Marketing

What Video Marketers Can Learn from 5 Memorable Australian Commercials


By September of 2019, nearly 60% of Australia's population was on YouTube. With internet and social media usage increasing in Australia, the percentage above is likely to grow.

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Increase the Reach of your Business in the Digital World


Increase the Reach of your Business in the Digital World. There are currently more than 4 billion Internet users around the world, which means that more than half of the world’s population uses the Internet daily.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

CEO Insights: What Changes You Need to Make in the New Remote Sales World


Digital transformation and organizational change have been hot topics for awhile. But they’re more important than ever in this new remote sales world.

ABM Campaigns Why it’s The Best Strategy in Modern Marketing

Unbound B2B

The post ABM Campaigns Why it’s The Best Strategy in Modern Marketing appeared first on UnboundB2B. Uncategorized B2B Intent Marketing

7 Effective Productivity Hacks to Combat Crappy Copywriting via @ronlieback

Search Engine Journal

The number one reason for disengaging copy? A lack of productivity. Here are seven tips to help deliver quality copy on various writing projects. The post 7 Effective Productivity Hacks to Combat Crappy Copywriting via @ronlieback appeared first on Search Engine Journal.

Integrated & Actionable Listening, Sentiment for 100+ Languages, and More


We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below. Product News

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.