ClickZ
OCTOBER 30, 2020
30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. The situation has led to budget cuts, massive reply-all email chains, and rapid pivots to e-commerce. Without the right technologies, marketers lose efficiency, quality, and accuracy when confronting these challenges.
Biznology
OCTOBER 30, 2020
This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses. This leads us into a series of articles looking at the role for-profit companies have as stewards of responsible capitalism, what that means for them, their employees and the communities in which they do business and what the future holds.
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Roketto
OCTOBER 30, 2020
Marketers HATE them. Learn how one software marketing manager increased sales by 50% in 50 minutes with this CRAZY method. Click now to learn how you can skyrocket traffic with this quick, cheap, and easy trick.
SEMrush
OCTOBER 30, 2020
Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2021, allowing you to prepare your SEO strategy accordingly.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ConvertKit
OCTOBER 30, 2020
Jump ahead. Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
OCTOBER 30, 2020
The number one reason for disengaging copy? A lack of productivity. Here are seven tips to help deliver quality copy on various writing projects. The post 7 Effective Productivity Hacks to Combat Crappy Copywriting via @ronlieback appeared first on Search Engine Journal.
ClearVoice
OCTOBER 30, 2020
I recently started writing a series about my experiences in teamlancing after many years of freelancing and working as a solopreneur. There’s a lot about my new gig that flows almost effortlessly, but as with most new jobs or experiences, it also comes with a steep learning curve. . One of the things that I struggled with (and sometimes still do) as a newly minted teamlancer a t The Content Factory , w as understanding my place in the team.
Litmus
OCTOBER 30, 2020
Accelerated Mobile Pages (AMP) opened the door for interactive email back in 2018 when Google first announced AMP support in Gmail. Google recently held its annual AMP Fest event, laying out the future of the AMP platform and highlighting customer success stories from a variety of industries. The biggest news from AMP Fest 2020 was upcoming support from more industry heavyweights like Verizon Media and Salesforce.
SmartBug Media
OCTOBER 30, 2020
A lot of things have changed when it comes to how we do business and connect with prospects and customers. As we all become more accustomed to a predominantly remote and online model, it is becoming increasingly necessary to embrace new approaches to traditional things. Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
OCTOBER 30, 2020
This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast). Continue reading → The post Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap] appeared first on Content Marketing Institute.
Hubspot
OCTOBER 30, 2020
If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Below, let's learn about the four P's of marketing and how they're still relevant in today's marketing landscape.
DivvyHQ
OCTOBER 30, 2020
We talk a lot about creating a content plan that accounts for the different stages that your buyers go through. But what about the different stages of your product lifecycle? Should you be accounting for these within your content calendar? Yes is the answer. Here are some ideas to guide you.
ClickZ
OCTOBER 30, 2020
30 second-summary: Email is their most important channel to connect with their existing customers. The ESP ecosystem is fundamentally disconnected and broken for the email Super Sender. Enterprise marketers need direct access to their customer data to send personalized messaging at scale. MessageGear technology allows marketers to access all of your customer’s data for rapid and highly personalized messaging at scale.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
OCTOBER 30, 2020
So, you got your Litmus account up and running and you’re ready to get started…but you’re not quite sure where to start. Well, you came to the right place for help! I’ll cover how to QA and run previews with Litmus Checklist to get accurate checks in just 3 easy steps. Need help or have questions? Let us know in the comments below or drop us a line at hello@litmus.com.
Optinmonster
OCTOBER 30, 2020
Are you looking for a quick and easy way to create a custom Marketo popup that converts? Popups can turn your company’s website into a lead generation machine. But creating a beautiful popup that appears exactly where and when you want isn’t always easy. Customizations might require custom code or expensive software. The good news is that it doesn’t need to be that way.
Really B2B
OCTOBER 30, 2020
80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.[1].
Choozle
OCTOBER 30, 2020
We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust. With the introduction of GDPR, CCPA, and the proposal to phase out third-party tracking cookies, marketers are quickly assessing the strategies they have available. As an industry, marketers, ad tech providers, and publishers are looking at how they can evolve to restore trust with the consumer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Emplifi
OCTOBER 30, 2020
We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.
The Customer
OCTOBER 30, 2020
Amos Tversky and Daniel Kahneman. Arguably the biggest names and some of the biggest thinkers when it comes to understanding why and how humans actually … think. Their book, “Thinking Fast and Slow” has become one of the foundational texts on how our minds process the infinite number and type of inputs we’re subjected to. That’s where this whole thing began for me.
ActiveDEMAND
OCTOBER 30, 2020
Increase the Reach of your Business in the Digital World. There are currently more than 4 billion Internet users around the world, which means that more than half of the world’s population uses the Internet daily. The Internet has become a showcase for all companies, and a powerful broadcast channel to achieve the most ambitious business objectives.
Outreach
OCTOBER 30, 2020
Digital transformation and organizational change have been hot topics for awhile. But they’re more important than ever in this new remote sales world. We were lucky enough to hear from one of the world's top leaders about his perspective on how to successfully lead and navigate all the changes happening right now. At the recent Unleash Summit Series , our CEO Manny Medina spoke with Bill McDermott, president and CEO of ServiceNow, the former CEO of SAP for nine years, and author of “Winners Drea
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Conversica
OCTOBER 30, 2020
By Daxko. With public health concerns, business closures, and resulting economic downturn, this year has been rough for everybody. But it’s been especially rough on health and wellness organizations including health clubs, gyms, and nonprofit community centers. These organizations thrive on inviting people into their doors which was simply not an option due to the COVID-19 pandemic.
Beckon
OCTOBER 30, 2020
The post How to Stay Ahead of Holiday Shoppers in 2020 appeared first on Beckon.
Terminus
OCTOBER 30, 2020
2020 has pushed all of us to our limits at home, at work, and everywhere in between. Balance is harder to achieve when there’s so much chaos. We’re all trying to find our footing, but it feels like we’re more productive than ever. Is my home the office, or is the office my home (I think the latter)? Knowing when to physically leave the “office” to join my family in the living is tough.
Beckon
OCTOBER 30, 2020
The post How to Stay Ahead of Holiday Shoppers in 2020 appeared first on Beckon.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Single Grain
OCTOBER 30, 2020
This post was updated October 2020. “Infographics don’t work anymore.” “There are too many infographics out there. How is anyone going to notice mine?”. “They are too expensive, and we just don’t see the ROI.”. If you or your boss are saying any of these statements, you aren’t wrong. Like any marketing tactic, the infographic space is now saturated.
Hubspot
OCTOBER 30, 2020
By September of 2019, nearly 60% of Australia's population was on YouTube. With internet and social media usage increasing in Australia, the percentage above is likely to grow. Like people in many other countries, Australians embrace video when it comes to learning new things, entertaining themselves, or even researching new products. Now, with growing access to the web, mobile data , and all sorts of online video platforms, video is more readily at Australian fingertips than ever before.
Sprout Social
OCTOBER 30, 2020
It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate to any other marketing role.
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