Marketing Insider Group
MAY 20, 2025
Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. However, you dont need to spend a fortune like the big corporations.
Vision Edge Marketing
MAY 20, 2025
Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. The company provides therapies to help improve life for people who suffer from allergies. In 2017, Stallergenes Greer acquired a successful family-owned Canadian company to create a fully integrated Canadian operation. The company encountered several challenges during the transition that required them to take some steps back and re-engineer customer-centric processes,
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Webbiquity
MAY 20, 2025
According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey , 69% are excited about it; 14% are worried; and 17% are both excited and worried. Marti, the MarketingTech. AI mascot It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement.
Salesforce Marketing Cloud
MAY 20, 2025
As organizations navigate the rapid evolution of agentic AI, the need for practical guidance for technical practitioners building with Agentforce is increasingly apparent. This is especially true for those who are tasked with designing robust and effective solutions with these new tools. That’s why I’m incredibly excited to introduce you to the first in a series of guides designed specifically for architects, and other technical practitioners, working with Agentforce.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
MAY 20, 2025
Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are experimenting with new tools and exploring ways to boost efficiency, but at a measured pace. Why creative AI adoption feels familiar I still remember the first ATM I ever saw.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MAY 20, 2025
Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.
CMSWire
MAY 20, 2025
When the economy hits back, these moves keep a CMO's marketing engine runningand outperforming. Continue reading.
Martech
MAY 20, 2025
Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. 51% donR
Circle Studio
MAY 20, 2025
Capabilities Consulting Creative Video Websites Industries A/E/C Financial B2B Work Insights About Firm Team SPUR Best in Class Playbook Research Podcast Quiz Contact Capabilities Consulting Creative Video Websites Industries A/E/C Financial B2B Work Insights About Team SPUR Best in Class Contact 25th Anniversary When Strategy Feels Like Home: A Look Inside a Purposefully Designed Offsite for Employee Engagement 05.20.2025 6 Minutes Not every team gathering needs to feel like a corporate event.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
MAY 20, 2025
“Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It sounds promising strategic, important, even executive-adjacent. You accept it eagerly, believing it’s only a matter of time before you prove yourself and earn that VP title. All you need to do is work hard, make smart decisions and show you deserve a seat at the table so you wait and wait.
CMSWire
MAY 20, 2025
CX leaders who treat data unification as a tech project are already behind. Continue reading.
Sprout Social
MAY 20, 2025
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos.
CMSWire
MAY 20, 2025
Klarnas CEO says reports of a pullback are false and that AI now handles the work of hundreds of customer service agents. Continue reading.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Salesforce Marketing Cloud
MAY 20, 2025
International HR Day is a special occasion to recognize and appreciate the hard work and dedication of Human Resources professionals. These individuals play a crucial role in shaping the culture, policies, and overall well-being of an organization. And while May 20 is the official day, it’s important to celebrate and support your HR team throughout the year.
Orange Owl Blog
MAY 20, 2025
Unicorn Chronicles BigBasket Success Story: 5 Growth Lessons Every Entrepreneur Should Learn Vivek Goel May 20, 2025 Share : Table of Contents Introduction: Pioneering India’s Online Grocery Revolution In 2011, a group of seasoned entrepreneurs Hari Menon , Vipul Parekh , V.S. Sudhakar, V.S. Ramesh, and Abhinay Choudhari identified a significant gap in India’s retail landscape: the absence of a reliable online grocery delivery service.
New North
MAY 20, 2025
I recently had the pleasure of speaking with Mike Moran about implementing AI in B2B marketing. Our conversation couldn’t have been more timely. Small marketing teams across the tech landscape are feeling the mounting pressure to adopt AI solutions not only to stay competitive, but also to cut costs while still driving growth. Here’s the challenge: if your primary goal with AI is cutting costs, you might be setting yourself up for disappointment.
Orange Owl Blog
MAY 20, 2025
Unicorn Chronicles Infra.Market Success Story: 5 Strategic Lessons for Every Entrepreneur Vivek Goel May 20, 2025 Share : Table of Contents Introduction: Reinventing Indias Construction Supply Chain In 2016, Souvik Sengupta and Aaditya Sharda identified a significant inefficiency in India’s construction industrynot in the infrastructure itself, but in the procurement and distribution of materials.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Salesforce Marketing Cloud
MAY 20, 2025
Think you know all the ins and outs of email marketing at this point? Even if youve spent hundreds of hours building out your current email campaigns, do you know what to do when your company decides to enter into a new country/region? Have you taken all the steps to ensure you are compliant with the local laws of that country? You need to be up to speed on international email sending.
Orange Owl Blog
MAY 20, 2025
Unicorn Chronicles FirstCry Success Story: 5 Transformative Lessons for Entrepreneurs Vivek Goel May 20, 2025 Share : Table of Contents Introduction: Building Indias Largest Baby Products Brand In 2010, Supam Maheshwari a seasoned entrepreneur and fatherfaced a common yet pressing challenge: sourcing quality baby products for his child in India. This personal experience unveiled a significant gap in the Indian marketa lack of dedicated, accessible platforms for parents to procure trusted baby an
Brandwatch Marketing
MAY 20, 2025
Event marketing can be a daunting task. It encompasses a wide variety of disciplines, which in turn requires a lot of work across multiple teams within an organization. Promoting a large event or conference can sometimes feel like you’re scaling Mount Everest on a Unicycle sans oxygen, but with the right tools and strategy, you’ll be guaranteed success.
Fuld & Company Blog
MAY 20, 2025
New research reveals that traditional life insurers are losing relevanceand only a small group are successfully adapting. Despite a temporary financial boost from rising interest rates, the long-term viability of the life insurance industry is in question. According to the World Life Insurance Report 2025 , published by Capgemini in collaboration with Phronesis Partners , policyholders are disengaged, customer experiences are lagging, and legacy systems are hampering innovation.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
The Daily Egg
MAY 20, 2025
If youve ever wondered what visitors actually do on your website (not just what pages they visit, but where they click, how far they scroll, The post Crazy Egg Tracking: See Exactly How Visitors Use Your Website appeared first on The Daily Egg.
JotForm
MAY 20, 2025
Innovative Care is dedicated to providing quality healthcare through modern technology. As self-described “early adopters,” staff of the Chicago-based medical group were offering telehealth visits long before the COVID-19 pandemic made them widely popular. The group relies on Jotform Enterprise t.
B2BMarketing.net
MAY 20, 2025
Stumped on how to choose an ABM agency? Our UK Agencies Benchmarking Report featured some of the best in the region. Check out everything from the agencies who cracked the top five to some interesting insights revealed from our experts, case studies and more. First off, when we surveyed 83 UK agencies, 19 of them said ABM was one of their top three specialisms.
Salesforce Marketing Cloud
MAY 20, 2025
Authors are listed in alphabetical order. Introduction As enterprises adopt AI assistants, evaluating how well these agents handle real-world tasks especially through voice interfaces has become crucial. Traditional benchmarks largely focus on general conversational abilities or narrow tool-use scenarios, leaving a gap in assessing AI performance in complex, domain-specific workflows.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
JotForm
MAY 20, 2025
Attracting your target audience and getting them engaged in your business requires a multi-pronged strategy. Businesses have to know their ideal customers well, create products and services that meet their specific needs, and develop marketing plans that capture their interests. While soci.
Drew Neisser
MAY 20, 2025
Episode 450 is hereand the Drews are doubling up to help CMOs meet the moment. With marketers everywhere facing a “do more with less” mandate, Drew interviews penguin hat-Drew to unveil 10 innovative strategies to boost impact without burning out. From digital twins to synthetic research, from YouTube Shorts to GenAI-engine-optimization, this episode is packed with ideas that CMO Huddles members are already exploringand you should be too.
Fuld & Company Blog
MAY 20, 2025
New research reveals that financial institutions are deep into digital transformationbut data strategy, AI implementation, and legacy systems are proving to be the fault lines. From cloud infrastructure to GenAI, and digital assets to cybersecurity, financial firms are investing heavily to modernize their operations and stay competitive. Yet a new study shows that even as budgets rise and digital ambitions grow, most institutions are still struggling to align strategy with execution.
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