Scoop.it
JANUARY 10, 2025
Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases are content creation and content curation, especially for growing businesses. Content helps you connect with your target audience and enables you to score quality leads.
Martech
JANUARY 10, 2025
This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.
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CMSWire
JANUARY 10, 2025
We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. Continue reading.
Martech
JANUARY 10, 2025
Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
CMSWire
JANUARY 10, 2025
AI is changing persona research by providing quicker, more affordable insights and helping marketers understand their audience without expensive surveys. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JANUARY 10, 2025
Meta finally learned human people dont like fake friends who lie. But that news doesnt signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
Visitor Queue
JANUARY 10, 2025
87% of marketers say that email marketing is critical to business success. With that said, its easy to see why email newsletters are a great tool to get in front of your audience. Whether you’re aiming to build relationships, boost sales, or provide valuable insights, an effective email newsletter can help you reach your goals. […] The post How to Create an Email Newsletter that People Actually Want to Read appeared first on Visitor Queue Blog | Identify Website Traffic.
Acrolinx
JANUARY 10, 2025
Is generative Artificial Intelligence your latest coworker ? Its no secret that generative AI tools are taking workplaces by storm. With promises to increase efficiency and drive productivity gains, lots of companies are rushing to invest in them. And its easy to see why when these tools are helping people to draft emails, simplifying complex documents, or creating customer-ready support content at speed.
CMSWire
JANUARY 10, 2025
Market turbulence ahead? Learn how modular, composable tech empowers businesses to innovate and respond swiftly. Continue reading.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Single Grain
JANUARY 10, 2025
Interested in sparking (or scaling) your account-based marketing strategy, but don’t know where to start? Then this is the article for you. The sales process would be easier if you immediately connect with the leads with the highest value. Fortunately, this is possible with an account-based marketing strategy (ABM). ABM is by no means a new approach to high ticket sales, but it’s made partly new again when enhanced by AI.
Drew Neisser
JANUARY 10, 2025
When it comes to marketing metrics, what you measureand how you measure itcan make all the difference. In this episode, Drew Neisser is joined by six-time CMO Grant Johnson to explore how to create marketing dashboards that go beyond vanity metrics to tell a full story of marketings impact. In this episode: Grant walks through his “Marketing Performance Index,” a dashboard designed to measure marketings broader influence on pipeline health, brand strength, and market presence.
CMSWire
JANUARY 10, 2025
From guided shopping to loyalty programs: Can Agentforce bring AI personalization to retail? Continue reading.
Lead Forensics
JANUARY 10, 2025
Key Digital Trends Shaping Demand Generation The future of lead generation revolves around data-driven decisions, artificial intelligence and automation. Lets take a look at the trends that will reshape how businesses will attract, engage, and convert leads in the coming years. AI and Machine Learning in Demand Generation AI and machine learning (ML) have already made a significant impact in demand generation.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Huptech Web
JANUARY 10, 2025
A website redesign is more than just giving it a fresh coat of paint. It’s not just about making your site look more modern or adding a few design tweaksit’s about optimizing every part of your site to serve your users better, improve functionality, and align with your business goals. But how do you know if it’s truly time for a redesign?
Valasys
JANUARY 10, 2025
You know that feeling when a small cafe suddenly becomes the talk of the town? One minute, its a cozy spot known only to the locals, and the next, its name is buzzing across social media, attracting people from all over. Growth can be exciting its the moment every small business dreams of. But, it also comes with challenges. Managing that surge, staying consistent, and adapting to new demands without missing a beat can feel overwhelming.
Martech
JANUARY 10, 2025
AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message.
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